Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]

在全面推进中国式现代化的宏伟征程中，社会结构、家庭模式与风险形态正经历着前所未有的深刻变 迁。个体与家庭面临的不确定性日益增多，从健康风险、养老压力，到财产安全、创业挑战，风险无处 不在，且越加复杂。在此背景下，保险作为现代经济的重要组成部分，其经济减震器与社会稳定器的功 能定位愈发凸显。而"爱与责任"，正是驱动这两大功能高效发挥的内在"引擎"。 爱，是保险制度诞生的原点。从最初海上贸易商为分摊风险而萌生的互助雏形，到如今父母为子女投下 的那份保单，背后无不涌动着关爱与守护的暖流。当一份重疾险保单，能让一个家庭在"顶梁柱"突遭厄 运时免于崩溃；当一份养老金，能让一位老人在晚年活得有尊严、有品质；当一份意外险，能为户外工 作者、新业态从业者提供坚实的后盾……保险不再是一纸契约，而是实实在在的经济补偿，是困境中的 希望之光，是维系家庭稳定与社会和谐的温情力量。 责任，是保险外在的功能体现与社会承诺。对个体而言，保险肩负着赋能奋斗者的责任。通过风险保障 方案，让奋斗者们敢于去闯、敢于去试，在追逐梦想的道路上，多一分安心，少一分畏惧。对产业而 言，保险肩负着护航产业链的责任。通过财产保险、责任保险、信用保证保险等多元 ...

Core Viewpoint - The estimated liability cost for the life insurance industry in 2024 is approximately 3.7%, which accounts for 76% of the industry's asset scale, indicating challenges in profitability and risk management for life insurance companies due to the rigidity of liability costs [1][8]. Summary by Sections Liability Cost Analysis - The liability cost is a key indicator for analyzing the profitability of life insurance companies, helping investors and management understand the company's profit model and efficiency [1]. - A lower liability cost typically indicates stronger market competitiveness for the company [1]. Financial Data Overview - In 2024, 17 life insurance companies reported a weighted average liability cost of 3.7% [8]. - The total asset scale of these 17 companies represents 75.8% of the life insurance industry, providing a good representation of the sector [7]. Investment Returns and Risks - The financial investment return rate for the life insurance industry in 2024 is projected to be 3.48%, with a comprehensive investment return rate of 7.45% [9]. - The 3.7% liability cost suggests a narrow interest margin, which could lead to risks in profitability and financial stability if investment returns do not meet expectations [9]. Statistical Insights - The descriptive statistics for the liability costs of life insurance companies in 2024 show a simple average of 3.4% and a median of 3.6%, with five companies having liability costs exceeding 4% [11]. - The estimation of liability costs is influenced by factors such as the cost of GMM contracts and the investment returns corresponding to VFA contracts [18].

Core Viewpoint - The article discusses the increasing risks associated with high temperatures in China, emphasizing the importance of insurance coverage to mitigate health and property risks during extreme heat events [1]. Group 1: Health Risks and Insurance - High temperatures can lead to serious health issues such as heatstroke, particularly affecting vulnerable groups like outdoor workers, the elderly, children, and pregnant women [3]. - Recommended insurance for white-collar workers includes medical insurance covering outpatient expenses related to heatstroke, and accident insurance with medical coverage for unexpected situations [3]. - For outdoor workers, employers are advised to purchase employer liability insurance or group accident insurance to transfer the risks associated with high-temperature work environments [3]. Group 2: Property Risks and Insurance - High temperatures can increase the risk of fires and other accidents, making homeowners' insurance essential to cover potential losses from fire, explosion, and damage to property [4]. - Vehicle insurance has been updated to include coverage for self-ignition incidents due to high temperatures, particularly for new energy vehicles [4]. - Agricultural insurance, such as weather index insurance, can help mitigate risks of crop loss due to extreme heat by providing automatic payouts based on temperature thresholds [4]. Group 3: Market Gaps and Prevention - There is a lack of dedicated insurance products specifically for heatstroke, with most coverage relying on traditional medical, critical illness, and life insurance [5]. - Prevention measures, such as avoiding heat exposure and staying hydrated, are emphasized as more effective than relying solely on insurance for post-incident compensation [5].

Group 1 - The company, as the exclusive insurance supplier for the "Su Super" league, has developed tailored risk protection plans to support event operations, showcasing the innovative practice of financial empowerment in the sports industry [1] - The collaboration project reflects the company's technological advancements, utilizing a digital platform to create specialized insurance solutions such as comprehensive liability insurance and accident insurance for staff, demonstrating the company's professional capabilities in risk management for large sports events [1] - The company has also addressed the urgent need for cybersecurity in emerging sectors like blockchain and smart investment advisory by drafting and filing comprehensive cybersecurity insurance clauses, covering core risks in digital finance [1] Group 2 - The company has introduced innovative insurance products to support the national "dual carbon" goals, including compensation insurance for distributed photovoltaic power generation losses and performance warranty insurance for new energy storage systems, contributing to the green transformation of the construction industry [2] - The scale of green insurance risk protection is projected to reach 1.7 billion yuan in 2024, representing a 15% year-on-year growth, indicating the company's commitment to fostering green development [2] - The company has extended its services to various aspects of public welfare, including the "Jiangsu Medical Insurance No. 1" product, which has benefited over one million families, and long-term care insurance covering 183.4 million people in multiple cities [2] Group 3 - The company emphasizes its role in safeguarding intellectual property for innovative enterprises and ensuring safety in sports, reflecting its commitment to "finance for the people" [3] - The company plans to continue deepening the cross-sector integration of insurance protection to provide stronger support for the economic and social development of Jiangsu [3]

证券研究报告 | 行业点评报告 2025 年 07 月 04 日 寿险高增驱动行业保费回暖，财险延续稳定 保险行业 2025 年 5 月保费收入点评 总量研究/非银行金融 近日，国家金融监督管理总局公布 2025 年 1-5 月保险业经营情况，人身险公 司的寿险保费增速进一步走阔，健康险和意外险短期承压；财产险公司的车险 保费增速稳中向好，非车险经营效益有望提升；行业整体延续稳健表现。 推荐（维持） 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 91 | 1.8 | | 总市值（十亿元） | 6080.2 | 6.8 | | 流通市值（十亿元） | 5806.8 | 7.1 | 行业指数 % 1m 6m 12m 绝对表现 9.3 10.0 51.4 相对表现 6.3 4.8 36.8 资料来源：公司数据、招商证券 -20 0 20 40 60 80 Jul/24 Oct/24 Feb/25 Jun/25 (%) 非银行金融 沪深300 相关报告 1、《低估值、高弹性的攻守兼备之选 ——保险行业 2025 年中期投资策略》 2025-06-28 2、《陆家嘴金 ...

Core Viewpoint - The cumulative return rate of the property insurance industry from 2009 to 2024 is 181.7%, with an annualized return rate of 14.3%, indicating strong profitability for shareholders in the sector [1][10]. Group 1: Cumulative Return Rate Analysis - The cumulative return rate for the "old three" major companies (People's Insurance, Ping An, and Taiping) is 745.9%, while medium-sized companies have a cumulative return rate of 51.4%, and small companies only 2.3% [2][13]. - From 2009 to 2024, the cumulative net profit of the property insurance industry reached 598.5 billion yuan, with total shareholder capital contributions of approximately 342.5 billion yuan and net assets of about 733.8 billion yuan by the end of 2024 [8][10]. - The cumulative return rate for the property insurance industry has been positive since 2009, with a steady increase over the past twelve years [10][22]. Group 2: Company-Specific Performance - The cumulative return rates of the top ten companies are significantly higher than the industry average, with People's Insurance leading at 960.4% and Ping An at 811.3% [29]. - The cumulative return rates for medium-sized companies show a stark contrast, with total shareholder contributions of 102.3 billion yuan and cumulative profits of 52.7 billion yuan [3][16]. - Small companies have a total shareholder contribution of 148.9 billion yuan but only a cumulative profit of 3.8 billion yuan, highlighting the disparity in performance across company sizes [3][16]. Group 3: Statistical Insights - The average cumulative return rate across the industry is 27%, but the median shows a loss of 14.7%, indicating that over 60% of the 73 companies analyzed have cumulative losses [18][22]. - The distribution of cumulative return rates resembles a normal distribution, reflecting the competitive differences among property insurance companies [26]. - The annualized cumulative return rate for the industry shows an average of -1.6%, with a median of -1.2%, indicating that many companies are struggling to achieve positive returns [25][26].

Core Insights - The insurance industry in China reported a total original insurance premium income of 3.06 trillion yuan in the first five months of 2023, reflecting a year-on-year growth of 3.77% [1] - Life insurance premiums accounted for 2.45 trillion yuan, while property insurance premiums reached 612.9 billion yuan, with respective year-on-year growth rates of 3.72% and 3.97% [1] Life Insurance Performance - From January to May, life insurance companies generated original insurance premium income of 2.28 billion yuan, marking a year-on-year increase of 3.3% [3] - In May alone, life insurance premiums reached 332.8 billion yuan, showing a significant year-on-year growth of over 16% [3] - The life insurance segment, as a major part of personal insurance, saw a 3.9% year-on-year increase in premium income, with May's growth at 24.1%, indicating rising consumer demand for life insurance products [3][5] Health Insurance Trends - Health insurance premiums grew by only 0.9% year-on-year in the first five months, with May's income at 62.4 billion yuan, showing a shift from positive to negative growth [4] - Analysts suggest that the slowdown in health insurance premium growth is influenced by product structure transformation within the industry [4] Property Insurance Performance - Property insurance companies reported original insurance premium income of 780.5 billion yuan in the first five months, with a year-on-year growth of 5.2% [6] - Auto insurance remains a significant contributor, with premiums amounting to 372 billion yuan, accounting for nearly half of the total property insurance income [6] - The growth in auto insurance is supported by a 9.2% year-on-year increase in retail sales of narrow-sense passenger vehicles, alongside a notable rise in the production and sales of new energy vehicles [6] Competitive Landscape - Leading insurance companies are focusing on upgrading agent quality and enhancing high-value savings product sales, which is expected to drive growth in premium income [4] - The competitive landscape is anticipated to improve as major property insurance firms leverage their scale and refined management to strengthen their market position [6]

Core Viewpoint - The analysis of new business acquisition cost rates in the life insurance sector indicates that a higher acquisition cost does not necessarily correlate with lower profitability for new business, challenging conventional wisdom in the industry [1][6][24]. Group 1: New Business Acquisition Cost Rate - The formula for calculating the new business acquisition cost rate is defined as the cash flow from acquiring insurance contracts divided by the present value of future cash inflows from those contracts [1][11]. - In 2024, the aggregated new business acquisition cost rate for 12 life insurance companies was 8.4%, a decrease of 0.8 percentage points year-on-year [17]. - The new business profit margin for the same group of companies was 8.7%, reflecting a year-on-year decline of 0.4 percentage points [19]. Group 2: Performance of Individual Companies - Among the 12 companies, Ping An Life had the highest new business acquisition cost rate at 11.9%, followed by Taiping Life at 9.6% [19]. - The analysis revealed that loss-making contracts had a new business acquisition cost rate of 5.7%, while non-loss-making contracts had a rate of 8.7%, suggesting that higher quality, potentially profitable business requires greater investment in acquisition [19][22]. - Companies primarily using the bancassurance channel, such as Zhong Postal Life and Sunshine Life, experienced a 2.5 percentage point decrease in their new business acquisition cost rates due to the "reporting and operation integration" effect [21][22]. Group 3: Insights on Cost and Profitability Relationship - The relationship between new business acquisition cost rates and profit margins is complex; higher acquisition costs do not equate to lower profit margins, which contradicts common assumptions [6][24]. - The analysis indicates that companies with higher acquisition costs often achieve higher profit margins, likely due to their investment in acquiring higher quality business [7][26]. - The findings suggest that the main distribution channels for leading companies remain focused on individual agents, which influences their cost structures and profitability [4][26].

保险行业AI应用全景丨洞察报告 卷首语： 然而，当目光锚定科技前沿，一个深刻变革正在上演：AI正以系统性重塑者的姿态，重新定义保险行业的运 行逻辑。它不再是概念宣讲里的"未来畅想"，而是通过智能算法、数据洞察，深度融入产品设计、服务流 程、风险管控，实现科技赋能与保险初心的同频共振。这场变革的底层逻辑，是数字技术与金融服务的深度 融合。 每一次基于大数据的精准风险定价，每一回借助智能交互完成的便捷理赔，都在重构大众对保险服务的认知 范式。 当AI能够比人工更高效识别潜在风险，当算法可以为客户定制专属保障方案，如何在科技效率与人文关怀之 间筑牢平衡支点，将成为贯穿保险AI时代的核心命题。我们期望行业各方，能在数字创新与保障本质的共鸣 中， 寻回保险"守护稳稳幸福"的初心，奔赴对行业高质量发展、对客户美好保障体验的深度追求。 核心摘要： 发展背景 ➢ 市场规模： 中国保险市场持续扩容，2026年原保费收入有望突破 6.3万亿元 ，寿险、财产险、健康险等 均呈增长态势。 ➢ 科技投入： 保险业科技投入持续高速增长，2025年总投入将突破670亿元，大数据、云、AI为主要投入 领域。 ➢ 技术价值： 生成式 AI 有 ...