Core Viewpoint - The company has decided to close its C2C "free market" due to a lack of trust and the inability to improve user experience, shifting focus towards a C2B2C model that emphasizes service and trust in second-hand transactions [1][4][12]. Group 1: Business Strategy - The transition from a pure internet company to a new consumption company reflects a strategic shift to address user needs and trust issues in second-hand trading [3][12]. - The C2B2C model integrates a service platform between buyers and sellers, aiming to reduce risks and enhance user confidence in transactions [5][10]. - The company has invested heavily in quality inspection and face-to-face services to build trust and improve user experience, including a team of over 2,500 quality inspectors [9][10]. Group 2: Market Context - The current e-commerce landscape is characterized by intense price wars, which the company views as detrimental to brand and industry upgrades [1][13]. - The CEO questions the long-term value of price competition, suggesting that resources spent on such battles could be better utilized in creating genuine value [13]. - The company aims to differentiate itself by focusing on supply-side improvements rather than merely competing for traffic [13]. Group 3: Trust and Quality - Trust is identified as the core issue in second-hand transactions, with the company striving to standardize non-standard products to foster sustainable trust mechanisms [7][8]. - The company’s approach includes providing quality assurance and after-sales services, which are crucial for high-value items, while also catering to lower-value items with efficiency [5][10]. Group 4: Future Directions - Future investments will continue to align with consumer needs, focusing on quality inspection, face-to-face transactions, and physical stores to enhance user trust and experience [11][12]. - The company has redefined its identity as a new retail enterprise within the circular economy, moving away from traditional internet e-commerce definitions [12].