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从靠天吃饭到知天而作,新农人在快手 “送技到垄头”
Sou Hu Cai Jing· 2025-10-27 21:39
Core Insights - The article discusses the transformation of rural areas through the integration of technology and information, highlighting the role of platforms like Kuaishou in bridging the information gap between urban and rural communities [2][3][25] Group 1: Information Gap in Agriculture - Traditional farmers often lack access to modern agricultural techniques and market information, leading to low productivity and financial losses [6][8] - Farmers face challenges in understanding agricultural policies and subsidies, resulting in missed opportunities for financial support [9][11] - The article emphasizes the cycle of "having grain but no buyers" and "having buyers but no grain," which is exacerbated by regional information disparities [8][9] Group 2: Role of Influencers in Rural Development - Influencers like @大虫儿, @农业小燕子, and @维丰助农 have emerged as key figures in disseminating agricultural knowledge and connecting farmers with markets [3][20] - These influencers utilize short videos and live broadcasts to simplify complex agricultural concepts and provide real-time market information [18][20] - Their efforts have led to significant improvements in agricultural practices, with increased adoption of techniques like "large ridge planting" resulting in higher yields [13][15] Group 3: New Agricultural Economy - The influx of young individuals returning to rural areas is creating a new wave of "vital new farmers" who leverage technology to enhance agricultural productivity [4][25] - Kuaishou has become an essential platform for rural communities, facilitating the flow of information and creating a sustainable "new agricultural business" model [27][28] - The article highlights the success of these influencers in building trust and community engagement, leading to a sustainable cycle of content creation, community interaction, and commercial conversion [28][29]