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田间地头新力量:超三成是85后 年轻化高学历专业化融合化特质鲜明 上海“新农人”探索农业“进化论”
Jie Fang Ri Bao· 2025-12-29 01:41
记者 束涵 二十年前,一项覆盖上海九个涉农区、面向千户家庭的农业调研,曾留下一个令人心绪难平的追 问:当老一辈农人逐渐老去,将来谁来种地? 当下,在上海的田间地头,一股农业新力量正在崛起:他们中有告别"格子间"的白领精英,有接过 父辈锄头的"农N代",也有带着国际视野的海归学子,尽管背景多元,却共同拥有一个身份——"新农 人"。最新调研显示,上海新农人群体规模逐年攀升,"85后"占比超三成,呈现出年轻化、高学历、专 业化、融合化的鲜明特质。 乡村振兴,关键在人。"在中国式现代化进程中,这些新时代的'种地人',正以新身份打破城乡藩 篱,以新理念重塑农业形态,以新力量赋能乡村振兴,回应'谁来种地、如何种好地'这一时代课题,探 索上海这座超大城市的农业'进化论'。"上海市农业农村委员会党组书记、主任冯志勇表示。 身份重塑 在传统认知中,农业常与"传承固守"深度绑定。上海新农人的崛起,正以身份的多元与流动,打破 这一固有叙事。在市农业农村委的最新调研里,这一群体被定义为具有创新精神、现代经营理念、专业 技能,开展农业或乡村产业生产经营的从业者。 "现在在我们基地干活的农民,平均年龄都超过70岁了。"周瑜向记者坦言,她 ...
培育“新农人”,赋能“新农技”,南农“新农人”培育项目开班
Yang Zi Wan Bao Wang· 2025-12-22 12:18
开班仪式上,南京农业大学继续教育学院、乡村振兴学院院长毛卫华指出,"此次'新农人'培育项目的开班,是顺应农技推广体系改革趋势、积极落实江 苏省'新农人'三年行动计划的必然选择。" 日前,南京农业大学基层农技推广体系改革与建设项目"新农人"培训项目正式开班。 扬子晚报/紫牛新闻记者王赟 通讯员郭蓓魏威岗 校对陶善工 毛卫华强调,在当前农业蓬勃发展的时代背景下,"新农人"的知识结构、技术能力以及创新思维都面临着更高标准、更严要求。此次培育项目不仅充分借 鉴了过往培训中相对成熟且行之有效的模式,更紧密围绕基层农技推广的实际需求以及江苏省"新农人"三年行动计划的目标导向,系统性地设置了智慧种 植、农产品电商、农业品牌建设等一系列前沿且实用的课程。 "通过专家授课、现场教学、学员互动等多样化、互动性强的教学方式,确保每一位参训的'新农人'都能在短时间内实现快速成长,切实打通农业科技成 果转化的'最后一公里',让科技成果真正落地生根、开花结果,助力行动计划中提升'新农人'科技应用能力目标的实现。"毛卫华总结道。 "新农人"培育班教师代表姜雪忠在发言中,满怀真诚地与学员们分享了自己的从业经验。他以长者的关怀和期望,寄语学员 ...
寻找大山里的宝贝 “95后”新农人用视频述说陕北故事
Yang Shi Wang· 2025-12-19 22:16
在广阔的农村,忙碌着一群新农人,他们出生于农村,外出打拼,学习知识和技能,最终又回到了家乡,用自己所学所长为家乡发展做出自己的贡献。 孙琳琳,网名大林林,今年29岁,曾经是一名皮划艇运动员。退役返乡后,她成为一名新农人,通过网络视频,把家乡的好物介绍给更多的人。戳视频,一 起走进黄土高坡,来看孙琳琳的故事。 在运动员退役后,这个生性开朗,敢闯敢干的姑娘下定决心,返乡做一个新农人,把家乡的好物介绍给更多的人。 孙琳琳:大山里面的宝贝太多太多了,但有很多人不知道,它是被这座山给挡住了。我希望能通过我让更多的人去了解陕北,能吃到这些健康的东西。 心愿虽好,新农人却不是那么好当。一开始,大林林不知道哪里能收到这些山货,只好与两个妹妹一起,在曲折蜿蜒的盘山公路上四处奔走,一个村子一个 村子地跑,寻找大山里的宝贝。 孙琳琳:满村地找,谁家卖,我就收谁家的。像这样经过一年时间,都已经稳定了,只要是我走过的地方,他们都会留下来让我收。 谷子是山里最有代表性的作物之一,每年秋冬季,当年新谷收割完毕。对乡亲们来说,新谷要拉到市镇售卖,路途遥远,而一旦堆积成了陈谷,又卖不上价 钱。很快,大林林来村的消息迅速传开,村民们带着自家新收 ...
从“返乡一人”到“带动一方” “新农人”矩阵驱动“土特产”变身“金招牌”
Yang Shi Wang· 2025-12-18 01:59
参展代表王张龙介绍,他已经带着这款面走了50多个国家。 "土特产"变身"金招牌"新农人闯出致富路 参展代表罗兆彪表示,未来的发展空间是把一碗传统的美食做升级版,朝着"功能食品"这个领域赛道开始进军。 脱贫地区这样的成长型小微企业在本次产销对接活动上挑起了大梁,现场展示、招商路演、商业合作,吸引了不少采购方。 活动现场,来自全国832个脱贫县的近万款特色产品集中亮相,成功搭建了产销直面、高效对接的桥梁。24家机关单位、金融机构、境内外企 业作为采购商代表进行了现场采购签约,签约金额超1.5亿元。 央视网消息:为期两天的2025脱贫地区农副产品产销对接活动12月18日将在广东惠州落下帷幕。当"乡土味儿"碰上"新质生产力",总台记者在 这里有了更多新发现。 这幅图是美食藏宝图,来自全国832个脱贫县的"好味道"都装在这里。边疆地区的牦牛肉、新疆的烤包子,也千里迢迢组团来"出道"。看完整 幅图,就像是逛了一个地地道道的风味大集和土特产大集。 在琳琅满目的产品中,来自黑龙江海伦的一款豆浆粉格外引人注目。它的特别之处,要从黑土地这颗豆子的"太空旅行"说起。 通过航天育种,种子的基因在太空特殊环境下被"激活"和优化,这招" ...
土特产“组团”来打卡 来这里解锁超多“好味道”
Yang Shi Wang· 2025-12-18 01:39
当"乡土味儿"碰上"新质生产力",总台记者在这里有了更多新发现。 新质生产力遇上"乡土味" 土特产"出圈" 央视网消息:为期两天的2025脱贫地区农副产品产销对接活动12月18日将在广东惠州落下帷幕。 在琳琅满目的产品中,来自黑龙江海伦的一款豆浆粉格外引人注目。它的特别之处,要从黑土地这颗豆子的"太空旅行"说起。 总台央视记者 蒋树林:我身旁的这幅图,可是个美食藏宝图,来自全国832个脱贫县的"好味道"都装在这里。就连边疆地区的牦牛肉,还有新疆的烤包子, 也千里迢迢组团来"出道"了。看完整幅图,就像是逛了一个地地道道的风味大集和土特产大集。 脱贫地区这样的成长型小微企业在本次产销对接活动上挑起了大梁,现场展示、招商路演、商业合作,吸引了不少采购方。 活动现场,来自全国832个脱贫县的近万款特色产品集中亮相,成功搭建了产销直面、高效对接的桥梁。24家机关单位、金融机构、境内外企业作为采购商 代表进行了现场采购签约,签约金额超1.5亿元。 通过航天育种,种子的基因在太空特殊环境下被"激活"和优化,这招"科技强芯",正让农作物身价倍增。在广东本土,经过"太空育种"后的水果蔬菜,也迎 来大变身。 在山西、陕西展区,一 ...
高素质农民领路 “老把式”变“新农人”
Jing Ji Ri Bao· 2025-11-27 21:41
Core Viewpoint - The cultivation of high-quality agricultural operators is crucial for the transformation of traditional agriculture into modern agriculture, with significant achievements reported in the development of skilled farmers during the "14th Five-Year Plan" period [1] Group 1: Development of High-Quality Farmers - A total of 1.26 million grain and oil producers, 800,000 industry leaders and impoverished individuals, 1.44 million new agricultural operators, and nearly 40,000 agricultural management talents have been cultivated nationwide [1] - The average age of high-quality farmers is 45.4 years, with 56.76% aged between 36 and 54 years [4] - 63.22% of high-quality farmers have a high school education or above, while 24.06% have a college education or higher [4] Group 2: Innovations in Farmer Education - In 2024, agricultural vocational schools will enroll 25,000 students and have 51,000 students in attendance, focusing on innovative training methods [2] - New courses, such as short video script writing, are being introduced to help farmers improve their marketing skills and increase sales [2] - The "Head Goose" project aims to train potential rural leaders in e-commerce and market analysis, addressing the shortage of key talents in rural areas [3] Group 3: Impact of Technology and Modern Practices - Mobile phones have become essential tools for modern farmers, facilitating access to online education and market information [3] - By the end of 2024, mobile application skills training will reach over 270 million participants [3] - High-quality farmers are increasingly adopting modern management concepts and internet thinking, transitioning from mere producers to skilled managers and innovators [4] Group 4: Demonstration and Leadership Roles - 70.47% of high-quality farmers have positively influenced surrounding farmers by providing technical guidance and unified marketing [8] - High-quality farmers play a core role in industry upgrades, organizing small farmers to connect with larger markets [8] - Successful examples, such as the establishment of cooperatives and innovative business models, demonstrate the potential for increased income and community development [5][6] Group 5: Challenges and Recommendations - High-quality farmers face challenges such as slowing income growth and the need for better alignment between education and market demands [9] - Recommendations include enhancing educational opportunities, integrating cultural elements into agricultural production, and providing robust policy support to improve farmers' income [9]
冬日农事忙 中国“西部菜都”新农人辈出
Zhong Guo Xin Wen Wang· 2025-11-26 02:20
中新网重庆11月25日电 题:冬日农事忙 中国"西部菜都"新农人辈出 作者 张旭 制作冰块给豌豆尖(豌豆植物幼苗顶端的嫩茎叶)保鲜、操作无人机给大片"包包白"(甘蓝)做植保、为考 取"农民高级技师"提升学历……近日,中新网记者走进有中国"西部菜都"之称的重庆潼南,在冬日农事 的忙碌中,感受到"新农人"辈出的勃勃生机。 冬意渐浓,豌豆尖再次成为川渝民众餐桌上的"顶流"。其口感清香爽口,下面条、炒菜、烫火锅皆可。 从事农业前,代宏春只有高中学历,从事农业后,他就读于四川农业大学提升学历,并获得"农民高级 技师"职称。 代宏春说,自2011年投身农业后,就以此为主业。不过,他的从农之路并非一帆风顺,也曾因为对市场 不够了解,盲目投入导致亏本,一度亏损70余万元人民币。此后,经过一番摸爬滚打,他才扭亏为盈。 虽然历经风雨,代宏春仍然觉得,现代农业是有魅力的,值得年轻人全情投入。 图为11月7日航拍重庆市北碚区金刀峡镇的一处特色汤锅经营场所。该汤锅位于菜地旁,可实现豌豆尖 等菜肴从田间到餐桌"零距离"销售。张旭 摄 "今年,豌豆尖等'绿叶菜'的市场行情走俏。"潼南区新胜镇钟峰村村民龚先锋说,这跟菜品品种、品 质、生长周 ...
课堂搬进田野,江苏大学与企业合作开设“新农人班”
Yang Zi Wan Bao Wang· 2025-11-05 13:07
Core Points - Jiangsu University has launched a six-month "New Farmers" program in collaboration with Run Guo Agricultural Development Co., where students will engage in practical agricultural training [1][3] - The program aims to cultivate a new generation of farmers equipped with modern agricultural management concepts, knowledge, and skills through deep integration of education and industry [3][5] - The initiative is expected to bridge the gap between talent cultivation and industry needs, encouraging students to apply theoretical knowledge in real agricultural settings [5][7] Summary by Sections - **Program Structure** - The "New Farmers" program combines concentrated on-site training with dispersed internships, allowing students to learn various agricultural practices and data analysis over six months [3] - Students will gain hands-on experience in seed sowing, crop management, pest control, irrigation, harvesting, and soil testing [3] - **Educational Goals** - The program aims to inspire agricultural innovation and technical advancement by allowing students to connect classroom learning with real-world agricultural challenges [5] - Students are encouraged to identify issues in agricultural practices and optimize technology to reduce product loss [5] - **Industry Engagement** - Run Guo Agricultural Development Co. will provide all necessary practical scenarios for students, fostering a training ground for future agricultural leaders [7] - The initiative seeks to attract more young people to agriculture and contribute to rural revitalization efforts [7]
新职业故事丨飞无人机 直播带货 82岁奶奶成了“新农人”
Xin Hua She· 2025-10-29 03:22
Core Viewpoint - The article highlights the innovative use of agricultural drones by an elderly woman, Dai Shuying, who, with the guidance of her grandson, Wang Tiantian, operates the drone for farming tasks, showcasing the integration of technology in modern agriculture and the empowerment of older generations in utilizing new tools [3][31]. Group 1: Drone Operation and Agricultural Efficiency - Dai Shuying operates a drone to assist in fertilizing a wheat field, demonstrating the practical application of technology in agriculture [1][3]. - The drone significantly increases efficiency, allowing one person to cover 600 acres in a day, compared to traditional methods that only manage a few acres [9][10]. - Wang Tiantian prepares the drone's flight path and settings, ensuring safety and ease of use for his grandmother [5][8]. Group 2: Intergenerational Learning and Engagement - Dai Shuying's curiosity about the drone technology led her to learn its operation, supported by her grandson, which fosters a strong family bond [8][27]. - The duo engages in creating short videos and live streaming, which not only serves as entertainment but also promotes their agricultural products [15][21]. - Their interactions and shared activities, such as filming and live selling, have attracted a significant online following, enhancing their social engagement [17][24]. Group 3: Economic Benefits and Market Access - By selling processed rice instead of raw grain, they can earn approximately double the income, showcasing the financial advantages of modern agricultural practices [27]. - The live streaming platform provides a new channel for sales, allowing them to connect with customers beyond their local area [24][31]. - Dai Shuying expresses satisfaction with the improved quality of life and increased income from their farming activities, reflecting the positive impact of technology on rural livelihoods [31][35].
从靠天吃饭到知天而作,新农人在快手 “送技到垄头”
Sou Hu Cai Jing· 2025-10-27 21:39
Core Insights - The article discusses the transformation of rural areas through the integration of technology and information, highlighting the role of platforms like Kuaishou in bridging the information gap between urban and rural communities [2][3][25] Group 1: Information Gap in Agriculture - Traditional farmers often lack access to modern agricultural techniques and market information, leading to low productivity and financial losses [6][8] - Farmers face challenges in understanding agricultural policies and subsidies, resulting in missed opportunities for financial support [9][11] - The article emphasizes the cycle of "having grain but no buyers" and "having buyers but no grain," which is exacerbated by regional information disparities [8][9] Group 2: Role of Influencers in Rural Development - Influencers like @大虫儿, @农业小燕子, and @维丰助农 have emerged as key figures in disseminating agricultural knowledge and connecting farmers with markets [3][20] - These influencers utilize short videos and live broadcasts to simplify complex agricultural concepts and provide real-time market information [18][20] - Their efforts have led to significant improvements in agricultural practices, with increased adoption of techniques like "large ridge planting" resulting in higher yields [13][15] Group 3: New Agricultural Economy - The influx of young individuals returning to rural areas is creating a new wave of "vital new farmers" who leverage technology to enhance agricultural productivity [4][25] - Kuaishou has become an essential platform for rural communities, facilitating the flow of information and creating a sustainable "new agricultural business" model [27][28] - The article highlights the success of these influencers in building trust and community engagement, leading to a sustainable cycle of content creation, community interaction, and commercial conversion [28][29]