新农人许多准备在江东村大干一场。 高温下，大棚里，几个年轻人汗流浃背，旋地、松土、埋水管……杭州35℃的热浪，挡不住他们打 造"梦想村庄"的脚步。领头的是个27岁的山东新农人，名叫许多。别看他年纪轻，已是全网粉丝超百万 的彩椒种植专家，去年带着团队干出了3500万元的农业产值。 可他并不满足。在全国各地考察之后，许多选中了钱塘区河庄街道江东村，他要在这里打造一 个"以人为本、三产融合"的乡村振兴新样板——一个真正"令人向往的村庄"。 从金融男到"种菜网红" 新农人之路越走越宽 许多和农业结缘，像是一场"意外"。毕业于山东财经大学金融专业的他，大学时搞过滑板班、开过 美甲店，从来没碰过农活。2020年初，他跟着叔叔试种彩椒，随后拿着向父亲借的64.5万元包下9亩大 棚。经过精心打理，他种植的彩椒第一年亩产超7000公斤，稳稳赚到"第一桶金"。如今，他们种植的彩 椒已远销至俄罗斯、越南。 不过让许多更"开挂"的是，从2022年10月开始他坚持拍短视频记录种地日常，结果又"一炮打响"， 短视频作品总播放量至今已超5亿次。在镜头前，许多总是说："年轻人可以不回来种地，但是请回来发 展农业。"他希望通过自己的实践，证明 ...

Core Viewpoint - The article highlights the role of new agricultural professionals, exemplified by Song Danyang, who apply their academic knowledge to solve practical problems for farmers, thereby contributing to agricultural modernization and rural revitalization [1] Group 1: Role of New Agricultural Professionals - New agricultural professionals are actively engaging in rural areas, utilizing their expertise to assist farmers in increasing production and income [1] - These individuals are leveraging live streaming and technology to expand sales channels and provide education [1] - The article emphasizes the importance of applying knowledge in real-world settings, encouraging more new agricultural professionals to contribute to rural development [1] Group 2: Impact on Rural Revitalization - The involvement of knowledgeable individuals in agriculture injects new vitality into comprehensive rural revitalization efforts [1] - The article calls for more new agricultural professionals to utilize their skills and knowledge for the benefit of rural communities [1] - The narrative suggests that practical application of academic research in agriculture can lead to significant improvements in rural economies [1]

Group 1 - The core viewpoint emphasizes the emergence of new agricultural models such as smart agriculture, ecological agriculture, cooperative agriculture, rural logistics, and rural e-commerce, which create opportunities for young entrepreneurs in rural areas [1][2] - The story of Zhang Guifang, a "post-95" village party secretary, illustrates how young talents can revitalize rural communities, transforming a debt-ridden village into a popular "rainbow village" within three years [1][2] - The increasing trend of young people returning to rural areas reflects a shift in urban-rural dynamics, with rural areas becoming new hubs for innovation and entrepreneurship [2][3] Group 2 - The article highlights the unique qualities of new farmers, including higher education and diverse work experiences, who are committed to contributing their skills and efforts to their hometowns [2] - Encouraging young talents to settle in rural areas is seen as both an opportunity and a responsibility, aiming to enhance rural industry development, construction, and governance [3] - The narrative suggests that when rural areas become places for realizing personal value, the revitalization of these regions will gain stronger support from the youth [3]

Core Perspective - The transformation of traditional agriculture to modern agriculture in Hangzhou is driven by a new generation of farmers known as "new farmers," who are often highly educated and come from various professional backgrounds [2][9]. Group 1: New Farmers and Their Impact - New farmers are contributing to rural revitalization and economic growth by leveraging their skills and knowledge to innovate in agricultural practices and rural tourism [2][9]. - The "new farmers" initiative in Hangzhou has trained approximately 48,000 individuals, significantly boosting rural collective economic income [9][10]. - Programs like the "5050" plan support young farmers in obtaining agricultural degrees, enhancing their capabilities to contribute to rural development [9][10]. Group 2: Case Studies of New Farmers - Lu Song, a new farmer, has implemented innovative strategies in rural tourism and local product promotion, leading to increased visitor engagement and economic activity in Huantan Village [3][4]. - Su Hong has modernized tea production through technology, improving efficiency and quality, which benefits local tea farmers [5]. - Chen Yuxia has developed a rose-themed tourism project that integrates agricultural production with high-value product development, enhancing local economic prospects [6][7]. Group 3: Educational and Institutional Support - Zhejiang Agricultural and Forestry University is actively involved in training leaders for rural industry revitalization, with a goal of cultivating 700 leaders by 2024 [10]. - The university plans to expand its educational offerings to meet the growing demand for skilled agricultural professionals, emphasizing the importance of practical training and collaboration with local industries [10][11]. - Hangzhou is focused on creating a supportive environment for young talents to engage in rural entrepreneurship, aiming to build a robust network of skilled individuals to drive rural development [11].

Core Viewpoint - Food security is a national priority, and major grain-producing areas are crucial for stable supply. The challenge is to balance stable grain production with the promotion of diverse agricultural operations [1][2]. Group 1: Agricultural Development Strategies - Some major grain-producing counties have explored expanding the development of vegetables and other economic crops, achieving positive results in increasing both grain and vegetable production [1]. - Fujian's Zhenghe County has implemented a modern agricultural project for highland vegetables, benefiting over 12,000 households with an average income increase of over 20,000 yuan [1]. - Hunan's Xintian County has utilized mountainous areas for high-quality vegetable cultivation, with vegetable exports accounting for one-fourth of the province's total [1]. - Jiangxi's Ningdu County has developed "four barren" resources, allowing for the transition of facilities agriculture from arable land back to grain production [1]. Group 2: Policy and Planning - The Central Committee and State Council have emphasized the importance of ensuring stable and safe supply of grain and key agricultural products as a top priority in the "Plan for Accelerating the Construction of an Agricultural Power (2024-2035)" [2]. - The plan advocates for maximizing the use of limited arable land for grain production while ensuring diverse food supply does not compromise grain security [2]. - The initiative of "vegetables going uphill" aligns with the central government's call to curb the non-grain and non-agricultural use of arable land, reinforcing the food security baseline [2]. Group 3: Sustainable Development Practices - Expanding agricultural production space should not involve reckless land exploitation but should follow a path of green development that balances ecological protection with resource utilization [3]. - Localities are encouraged to implement environmental restoration, soil and water conservation, and low hill slope development in a coordinated manner [3]. - The promotion of new technologies and management practices is essential for increasing the supply capacity of grain and important agricultural products [3]. Group 4: Government and Market Collaboration - The transition from traditional to modern production methods presents new challenges that require coordinated efforts from both government and market [4]. - The government is encouraged to enhance infrastructure development and provide financial support to stimulate social capital investment in agriculture [4]. - A multi-level and diverse social service system is necessary to strengthen the connection between production and sales, facilitating the promotion of local specialties [4].

Core Insights - The article highlights the journey of Jiang Lihong, a 28-year-old who returned to his rural hometown to become a "new farmer" after two years in the city, showcasing the potential of rural revitalization and the importance of local engagement [1][17]. Group 1: Personal Journey - Jiang Lihong, after graduating from university, initially worked in various urban jobs but felt lost and decided to return to his hometown to reconnect with his roots and find personal value [7][16]. - Upon returning, he faced skepticism from his family and community about his decision to work in agriculture instead of pursuing a traditional career path [7][17]. Group 2: Community Engagement - Jiang has taken on multiple roles in his village, including appliance repairman, courier, and agricultural product salesperson, earning the affectionate nickname "万能小红" (Universal Little Red) from villagers [2][4][6]. - He actively assists elderly villagers, providing services that enhance their quality of life, such as transportation and product sales, which has made him a beloved figure in the community [4][6]. Group 3: Agricultural Ventures - Jiang manages 6.5 acres of cherry trees and 8 acres of apple trees, successfully selling over 15,000 pounds of apples and 3,000 pounds of cherries through online platforms [9][11]. - He has transformed his family's orchard into a testing ground for agricultural practices, learning and experimenting with guidance from his father [11]. Group 4: Digital Storytelling - In April, Jiang began documenting his rural life through videos, which gained significant attention and aimed to share authentic rural experiences and inspire others [14]. - His videos reflect a deep love for his homeland and aim to provide encouragement to those who feel lost in their life paths [14][16]. Group 5: Broader Implications - Jiang's story illustrates the potential for young people to find fulfillment and success in rural areas, challenging the notion that urban life is the only path to achievement [17]. - He emphasizes that education and urban experiences can enrich rural endeavors, contributing to local development and inspiring others to consider returning to their roots [17].

Core Insights - The "New Farmers" initiative in Jiangsu is showcasing innovative agricultural practices and entrepreneurship through a series of live streaming events, promoting collaboration and knowledge sharing among farmers [1][2][3] - The program aims to enhance agricultural productivity and rural prosperity by leveraging technology and modern marketing strategies [2][3] Group 1: New Farmers Initiative - The Jiangsu Provincial Department of Agriculture and Rural Affairs has launched the "Cultivating 'New Farmers' Jiangsu in Action" series of live streaming events to promote innovative achievements and entrepreneurial experiences [1] - Successful stories from various regions, such as the transformation of farmers into industry leaders and the use of e-commerce to boost sales, highlight the impact of the "New Farmers" initiative [1][2] Group 2: Technological Integration - The introduction of IoT systems in crab farming has increased efficiency by 35%, demonstrating the benefits of integrating technology into traditional farming practices [2] - The initiative emphasizes the importance of modern marketing and brand development, as seen in the case of "Jianhu Rice," which achieved over 10 million yuan in annual sales [1][2] Group 3: Education and Training - Jiangsu is actively developing a talent pool for agriculture, with over 5,000 "New Farmers" being dynamically managed, and more than 51% holding a college degree [3] - Collaborative training programs with educational institutions have resulted in significant participation, with 207 young farmers engaged in vocational education [3] Group 4: Future Goals - The "New Farmers" initiative aims to cultivate 1,000 leading farmers and 10,000 supporting farmers by the end of 2027, establishing a well-structured and high-quality talent matrix [3]

Core Insights - China is a major agricultural country, with agricultural products playing a crucial role in export trade, contributing to rural employment, farmer income, agricultural industry development, and modernization [1] Group 1: Export Performance - In the first two months of this year, China's agricultural product exports reached $15.225 billion, a year-on-year increase of 3%, marking the highest level for the same period in five years [2][3] - Agricultural products accounted for 2.8% of China's total foreign trade exports, indicating a sustained and steady growth in the agricultural export market [1][2] Group 2: Key Product Categories - Seafood and related products had an export value of $2.965 billion, up 2.3% year-on-year, making up 19.5% of total agricultural exports [2] - The export value of fruits and related products reached $1.32 billion, a significant increase of 12.7% year-on-year, with notable growth in grape exports by 124.9% [3] - Vegetable exports slightly decreased by 0.4% to $2.33 billion, with fresh vegetables seeing a decline of 2.2% [3] Group 3: Market Dynamics - Exports to "Belt and Road" countries totaled $7.56 billion, up 3% year-on-year, while exports to RCEP countries slightly decreased by 2.9% to $6 billion [3] - The top ten exporting provinces included Shandong, Guangdong, and Fujian, with Shandong leading at $3.44 billion, a 3.9% increase [4] Group 4: Opportunities and Innovations - Emerging markets in the Middle East, Africa, and Southeast Asia are becoming key platforms for China's agricultural globalization, driven by the "Belt and Road" initiative and RCEP benefits [4] - Customs authorities are implementing measures to facilitate the export of local specialty agricultural products, addressing challenges faced by exporters [5][6] - New farmers are leveraging live streaming and social media to promote local agricultural products, enhancing market access and sales [7][8]

Core Insights - The article highlights the emergence of "new farmers" in the agricultural sector, showcasing how they leverage technology and innovative practices to enhance productivity and sales in traditional agriculture [1][2][3] Group 1: Company Overview - Beijing Minongrenjia Agricultural Technology Co., founded in 2012, has facilitated income growth for 465 farmers and 120 cooperatives, with total sales exceeding 2.2 billion yuan [1][2] - Beijing Jixing Agricultural Co., a high-tech agricultural enterprise, utilizes advanced technology to increase tomato yields by 5-8 times compared to traditional methods [1][3] Group 2: Business Performance - Despite a challenging consumer market, Minongrenjia's sales have increased by 6% year-on-year [2] - Minongrenjia produces over 1,000 tons of agricultural products annually through order-based production, with individual farmers seeing a 35% increase in production value compared to self-cultivation [2] Group 3: Technological Integration - Jixing Agricultural employs glass greenhouse technology optimized through 50 years of local weather data, enhancing land use efficiency by over three times compared to traditional farming [3][4] - The integration of environmental sensors and AI algorithms allows for real-time adjustments in farming practices, improving overall productivity [3] Group 4: Regulatory Support and Growth - The agricultural sector in Miyun District has seen a 19.4% year-on-year increase in e-commerce sales, reaching 5.02 billion yuan in 2024 [5] - Tax incentives, such as VAT exemptions for self-produced agricultural products, have significantly benefited companies like Jixing Agricultural, resulting in an average annual income of 964,000 yuan from self-produced products [5][6] - The Miyun District Tax Bureau has implemented a service system to support agricultural enterprises, enhancing compliance and fostering sustainable growth [6]

Core Viewpoint - The article highlights the journey of Wu Kaibo, a young farmer in Cixi, Ningbo, who transformed his family's vineyard by adopting innovative grape cultivation techniques and successfully entering the international market with his "Sunshine Rose" grapes [1][11][15] Group 1: Background and Initial Challenges - Wu Kaibo returned to manage his father's 20 acres of vineyard after his father's illness, initially growing the traditional "Kyoho" grapes which provided stable income [7] - He aimed to replace the old variety with the high-end "Sunshine Rose" grapes but faced significant challenges in the transition [7][9] Group 2: Learning and Development - Acknowledging the rapid changes in agriculture, Wu actively sought learning resources and participated in various training programs to enhance his cultivation skills [9] - Local government support played a crucial role in providing resources and services to new farmers like Wu, facilitating their growth and market access [9] Group 3: Achievements and Expansion - Wu's efforts led to a successful yield of 2000 to 2500 kilograms per acre, expanding his vineyard from 20 acres to 80 acres, generating an annual income of approximately 1.5 million yuan [11] - The increasing popularity of "Sunshine Rose" grapes has made them more affordable, prompting Wu to explore international markets for export [13] Group 4: International Market Entry - In October of the previous year, Wu's "Sunshine Rose" grapes were successfully sold in Australian supermarkets, marking a significant milestone in his export efforts [15] - Following this success, Wu plans to further expand into overseas markets and encourage neighboring farmers to join him in this venture [15]