Core Viewpoint - The article highlights the rise of fraudulent entrepreneurship training schemes that exploit individuals' desperation for quick financial success, particularly in the context of online business and live streaming sales. Group 1: Entrepreneurial Challenges - Many individuals, like Chen Yue, face declining business performance and seek alternative income sources through online ventures, often leading to scams [1][2] - The allure of "zero investment" and "quick returns" in entrepreneurship attracts many, resulting in a market for dubious training programs [1][3] Group 2: Fraudulent Training Programs - Fraudulent trainers often present themselves as experienced mentors, showcasing fake testimonials and success stories to gain trust [2][3] - Promises of comprehensive support and quick profitability are common tactics used by scammers to lure individuals into paying for ineffective training [2][3] Group 3: Case Studies of Fraud - Numerous individuals, including Zhu and Li Jie, have reported being scammed after paying substantial fees for training that ultimately provided little to no value [3][4][5] - The article details specific instances where victims were misled into paying for additional costs under the guise of necessary investments for success [4][5][6] Group 4: Consumer Awareness and Protection - There is a growing need for individuals to be cautious and conduct thorough research before engaging with online entrepreneurship training programs [8][9] - The article emphasizes the importance of choosing legitimate training institutions that offer structured and credible support, as opposed to fraudulent schemes [8][9]

Core Insights - The article discusses the potential of selling snack recipes on platforms like Xiaohongshu, highlighting that this business model has been viable for years and continues to attract interest from individuals seeking side hustles [1]. Group 1: Business Model - Selling snack recipes is a long-standing virtual business opportunity that remains relevant today [1]. - The article emphasizes that many individuals are looking for side income and often consider purchasing courses, which the author suggests is unnecessary [1]. - A specific public account, "Tiefei Wang Chuang," is mentioned as a valuable resource for learning about various online business strategies, including how to monetize content on platforms like Xiaohongshu [1]. Group 2: Market Demand - There is a high demand for snack recipes on Xiaohongshu, with many posts receiving significant traffic [1]. - The article provides examples of successful sales, such as a seller making over 800,000 yuan last year by selling snack recipes [6]. - The cost of acquiring these recipes is low, often just a few cents, which creates a profitable margin for resellers [6]. Group 3: Sales Strategies - Two primary monetization strategies are outlined: opening a store on Xiaohongshu or redirecting traffic to WeChat for higher profit margins [15]. - The article suggests that sellers can start with low-priced items to attract customers and gradually sell higher-priced products [15]. - It also discusses the importance of account management on Xiaohongshu, recommending a nurturing period for new accounts to increase visibility and engagement [12]. Group 4: Product Offerings - Various categories of snack recipes are available for purchase, including breakfast items, street food, and beverages, with specific pricing structures for individual and bundled purchases [16][17]. - The article highlights the potential for high profit margins, with examples of products sold at significant markups [9].