Group 1 - The core viewpoint is that the marketing landscape has significantly changed in the post-marketing era, affecting both corporate strategies and consumer behavior [1] Group 2 - The spread of false information has accelerated due to the rise of social media and short video platforms, leading to potential public panic and misguided consumer decisions [3] - Many brands exaggerate concepts to attract attention, which can mislead consumers and potentially violate legal regulations, posing risks to companies [5] - Trust in companies has declined as a result of increased false information and exaggerated claims, making it harder for marketing messages to gain consumer trust [7] Group 3 - Consumers are now more focused on their own understanding and judgment, seeking information from multiple sources before making purchasing decisions, which diminishes brand authority [9] - Companies need to adapt to these changes by enhancing information transparency and service quality to build market competitiveness through genuine reputation [9]