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开10张信用卡领一辆自行车,这些银行员工“拼”了
Di Yi Cai Jing· 2025-09-23 12:55
Group 1: Core Insights - The trend of offering bicycles as incentives for credit card applications is gaining popularity in the financial sector, particularly in Beijing [1][5][14] - This promotional strategy involves multiple banks collaborating to attract new customers by providing bicycles of varying values in exchange for signing up for multiple credit cards [4][8][12] - The promotional events have seen a significant turnout, although there are concerns regarding the quality of the bicycles and the potential for excessive credit card issuance [1][12][14] Group 2: Promotional Details - Customers can receive bicycles by applying for a minimum number of credit cards, with higher-value bicycles requiring more applications; for example, a bicycle worth over 2000 yuan requires the application of 10 credit cards [4][5][11] - The promotional events are time-limited, running from September 5 to October 4, with a total of 10,000 bicycles available [5][12] - Participating banks include major institutions such as the Bank of Communications, Postal Savings Bank, and others, with staff present at the events to assist new applicants [8][12] Group 3: Market Context - The credit card business is under pressure, with a decline in the number of active credit cards and transaction volumes reported by several banks [14][15] - The People's Bank of China reported a decrease of 6 million credit cards in the second quarter of 2025, marking a continuous decline over 11 quarters [14][15] - Banks are encouraged to adapt their strategies, focusing on customer engagement and innovative product offerings to enhance credit card usage and profitability [16]