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科技为媒,恒信东方探索中医药文化传播新路径
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-10 08:16
Group 1 - The 2025 Entrepreneur Boao Forum and Brand Credit Construction Forum was held in Boao, Hainan, focusing on the integration of credit and brand for high-quality development [1] - Hengxin Oriental Cultural Co., Ltd. was entrusted to create the Zhuhai Hengqin Traditional Chinese Medicine Technology Creative Museum, which utilizes technology to enhance the immersive experience of traditional Chinese medicine culture [3] - The museum employs VR, CG, sculptures, and multimedia to transform the origins, development, and core theories of traditional Chinese medicine into intuitive scenes, promoting "Chinese stories, international interpretation" [3] Group 2 - The museum's design incorporates traditional Chinese medicine culture and adopts a layered narrative structure, establishing a new model for showcasing traditional Chinese medicine that combines immersive experiences, multifunctional integration, and international dissemination [3] - Since its opening, the museum has attracted numerous visitors, enhancing their interest in traditional Chinese medicine culture through the fusion of tradition and technology, and achieving a blend of cultural inheritance, popular science education, and leisure tourism [3] - The forum was guided by the Brand Work Office of Xinhua News Agency and aimed to explore how to empower brands through credit, helping enterprises and regions achieve high-quality development [3]