中国青年报客户端讯（中青报·中青网记者 蒋肖斌）12月20日，"一脉岐黄——华侨华人与中医药文化 展"在马来西亚吉隆坡开幕。展览以"文明互鉴、药香传情"为核心脉络，精选200余件珍贵实物、图片及 影像资料，立体呈现中医药文化在海外的传播历程与华侨华人的重要贡献。 展览现 场。主办方供图 "君迁远志：华侨中医药行业的发展"板块，展示了华侨华人在海外创办的药行医馆史料、行业公会章 程、中医师执业证件等，讲述华侨华人深耕中医药行业、搭建中外医药交流平台的奋斗故事；"忘忧决 明：中医药惠及各国民众健康"板块，通过中医药融入当地健康体系的实物证据，凸显中医药为各国民 众健康福祉作出的重要贡献。 场。主办方供图 展览现 展览现 现场还举办了中马两国中医药从业者文化故事分享会，从业者们分享了中医药在海外的实践经验与文化 传承故事。本次展览作为中国侨联践行"弘扬中华文化、促进中外交流"使命的具体举措，也是国家文物 局"文明桥梁计划"首批精品项目。 展览现 展览设置四大板块，串联起中医药海外传播的完整历程。"厚朴贯众：中华文明的瑰宝中医药"板块，通 过古代医籍复刻本、传统炮制工具、经典方剂标本等展品，系统呈现中医药的理论体系与 ...

Group 1 - The 2025 Entrepreneur Boao Forum and Brand Credit Construction Forum was held in Boao, Hainan, focusing on the integration of credit and brand for high-quality development [1] - Hengxin Oriental Cultural Co., Ltd. was entrusted to create the Zhuhai Hengqin Traditional Chinese Medicine Technology Creative Museum, which utilizes technology to enhance the immersive experience of traditional Chinese medicine culture [3] - The museum employs VR, CG, sculptures, and multimedia to transform the origins, development, and core theories of traditional Chinese medicine into intuitive scenes, promoting "Chinese stories, international interpretation" [3] Group 2 - The museum's design incorporates traditional Chinese medicine culture and adopts a layered narrative structure, establishing a new model for showcasing traditional Chinese medicine that combines immersive experiences, multifunctional integration, and international dissemination [3] - Since its opening, the museum has attracted numerous visitors, enhancing their interest in traditional Chinese medicine culture through the fusion of tradition and technology, and achieving a blend of cultural inheritance, popular science education, and leisure tourism [3] - The forum was guided by the Brand Work Office of Xinhua News Agency and aimed to explore how to empower brands through credit, helping enterprises and regions achieve high-quality development [3]

Core Viewpoint - The 21st medical team to Malta conducted two traditional Chinese medicine (TCM) lectures for over 30 students at St. Margaret's School, showcasing the unique charm of TCM culture through immersive experiences [1][2]. Group 1: Event Overview - The medical team leader, Zhang Xiusheng, introduced the theme of "Acupuncture for Pain Relief," explaining the long history of acupuncture and its theoretical basis for alleviating headaches and joint pain [2]. - Students engaged in an interactive experience, learning eye exercises and acupressure techniques to relieve eye fatigue, creating a lively atmosphere [2]. Group 2: Cultural Exchange Significance - Martin Azopardi, founder of the "Chinese Corner," praised the TCM lectures for their rich content and engaging format, emphasizing their role in fostering cultural exchange and understanding between Chinese and Maltese youth [2]. - Since its establishment in 2010, the "Chinese Corner" has served as an important platform for cultural exchange, enhancing friendship and mutual understanding between the youth of China and Malta [2].

Core Viewpoint - The article emphasizes the need to inject "modern flow" into traditional Chinese medicine (TCM) culture to enhance its relevance and accessibility in contemporary society [1][2]. Group 1: Cultural Promotion - Recent initiatives, such as the short video series "Looking at China through Classical Medical Texts," have successfully attracted public interest in TCM by utilizing engaging formats like animation and AI [1]. - The eighth China International Import Expo showcased various TCM heritage practices, drawing significant public engagement and interest [1]. Group 2: Challenges and Opportunities - Despite the growing interest in TCM, there remains a gap between the supply of TCM products and services and the diverse demands of the public, partly due to the specialized nature of TCM knowledge [1]. - The article highlights the importance of digital integration and modern technology in preserving and promoting TCM knowledge, suggesting the establishment of digital service platforms for TCM [2]. Group 3: Future Directions - To further promote TCM culture, it is essential to innovate communication methods and create high-quality cultural events that resonate with the public [2]. - Building a skilled team for TCM popularization and training cross-disciplinary talents in TCM communication is crucial for its sustainable development [2].

Core Viewpoint - The international recognition and acceptance of Traditional Chinese Medicine (TCM) are increasing, presenting significant opportunities for TCM service trade globally [1][3]. Group 1: International Expansion of TCM - TCM has spread to over 190 countries and regions and is included in 16 free trade agreements, with 30 high-quality overseas TCM centers established [1]. - The international cooperation forum during the 2025 China International Service Trade Fair highlighted the growing interest in TCM, particularly from foreign delegations such as Brazil [3][6]. Group 2: Cultural Promotion and Modernization - TCM is being modernized and integrated into daily life, with products like TCM tea, herbal bracelets, and wellness items gaining popularity among both locals and foreigners [3]. - The initiative "岐黄无疆" aims to promote TCM culture globally, enhancing the narrative of Chinese culture through modernized TCM practices [3]. Group 3: Practical Outcomes of TCM Service Trade - Several international cooperation agreements were signed at the trade fair, including a memorandum with the Brazilian Herbal Medicine Academy to promote TCM training and practices in South America [6]. - The China Academy of Chinese Medical Sciences has been actively involved in international training programs, having trained over 3,000 officials and professionals from nearly 100 countries [6]. Group 4: Product Registration and Global Reach - Renowned TCM company Tong Ren Tang has made significant strides in international cooperation, including the registration of its products in various countries and establishing over 160 retail outlets globally [9][10]. - The trend of registering TCM products in international markets, including Europe and Southeast Asia, is on the rise, with increasing recognition of both medicinal and dietary supplement products [10].

Core Viewpoint - The strategic partnership between Zhejiang Provincial Hospital of Traditional Chinese Medicine and Hangzhou West Station Hub Development Co., Ltd. aims to integrate quality medical resources with transportation advantages to create a new model of "Health and Common Prosperity" [2][4] Group 1: Strategic Cooperation - The partnership will leverage the "Common Prosperity Train" to enhance the dissemination of traditional Chinese medicine culture and improve grassroots medical service capabilities along high-speed rail lines [2][4] - This collaboration is part of a broader national initiative to support the development of traditional Chinese medicine through various policies and strategic plans [4] Group 2: Innovative Model - The initiative transforms the transportation hub into a health hub, providing immersive experiences of traditional Chinese medicine culture for travelers [5] - Activities include a "Traditional Chinese Medicine Market" at the West Station, featuring interactive experiences such as acupuncture, herbal tea tasting, and cultural demonstrations [5] Group 3: Future Activities - Upcoming events will take place in Wenzhou, Pan'an, and Quzhou, focusing on high-quality traditional Chinese medicine activities, including free medical consultations and health industry support [6] - The model aims to extend traditional Chinese medicine services and cultural education throughout the Yangtze River Delta region, promoting accessibility and common prosperity [6]

Core Viewpoint - The article highlights the successful cultural exchange and promotion of traditional Chinese medicine through the innovative branding of Beijing Tongrentang's "Shengmai Drink" at the FIBA OPEN 3x3 basketball tournament in Geneva, showcasing the integration of Eastern and Western cultures [1][9]. Group 1: Cultural Exchange and Branding - Beijing Tongrentang's "Shengmai Drink" features IP characters "Ginseng Doll" and "Dangshen Doll," which have gained significant attention and sparked discussions in Geneva, illustrating the appeal of Chinese herbal wisdom [1][3]. - The design of the IP characters combines traditional Chinese aesthetics with modern elements, attracting international audiences and facilitating cross-cultural communication [7][9]. Group 2: Health and Sports Integration - The brand promotes a health-conscious message that resonates with athletes, emphasizing the importance of health in sports performance, which aligns with the principles of traditional Chinese medicine [5][10]. - The "Shengmai Drink" embodies the concept of "benefiting qi and nourishing yin," effectively addressing the health needs of basketball players during the tournament [5][7]. Group 3: Global Expansion and Future Plans - Beijing Tongrentang has established a presence in 26 countries and regions with over 3,084 retail and medical service locations, transitioning from a local to a global brand [10]. - The company aims to continue promoting the modernization and internationalization of traditional Chinese medicine, enhancing global understanding of its cultural and health values [10].

Core Insights - The rise of Traditional Chinese Medicine (TCM) night markets across the country reflects a growing public interest in health management and wellness practices, particularly during the recent May Day holiday where a TCM cultural night market in Shenyang attracted approximately 50,000 visitors in a single day [1] - TCM night markets combine traditional practices such as acupuncture and cupping with modern wellness activities, making TCM more accessible and appealing to the public [1] - The popularity of TCM night markets is supported by government initiatives that integrate medical, cultural, and commercial resources, transforming these markets into large-scale events that enhance their influence and reach [1] Industry Development - TCM night markets provide a practical avenue for the dissemination of TCM culture, enriching residents' nightlife while promoting health awareness [2] - There is a need for the establishment of management systems to ensure safety and standardization in TCM night markets, which can enhance the overall experience for visitors [2] - Efforts should be made to create brand recognition and diversify activities and products within the night markets, particularly targeting younger demographics to foster familiarity and acceptance of TCM [2]

Core Insights - The company reported a revenue of HKD 1,611.6 million for the year ending December 31, 2024, representing a year-on-year growth of 5.7% [1] - The net profit for the same period was HKD 529.2 million, with a profit attributable to shareholders of HKD 500.3 million, resulting in an earnings per share of HKD 0.60 [1] - The board proposed a final dividend of HKD 0.35 per share [1] Hong Kong Market Performance - The company achieved revenue of HKD 1,069.7 million in the Hong Kong market, marking a year-on-year increase of 16.9% [2] - Despite challenges in the retail sector, the company successfully implemented a major product strategy and enhanced market promotion, leading to a recovery in retail revenue in the second half of the year [2] - The company added 2 new retail outlets in Hong Kong during the year [2] Overseas Market Expansion - The company generated revenue of HKD 402.6 million from overseas markets, with a total of 47 retail outlets [2] - The company is focused on promoting traditional Chinese medicine culture internationally and expanding its market presence [2] - Revenue from the domestic distribution business in mainland China was HKD 139.4 million, indicating a gradual recovery [2] Production and R&D Strengthening - The company enhanced its core business by focusing on production quality management and technological innovation [3] - The production facility in Tai Po, Hong Kong, holds multiple certifications, ensuring high-quality product manufacturing [3] - The company has developed a comprehensive quality control system covering all stages from project initiation to production [3] New Product Development - The company launched several new products, including anti-aging NMN series and various herbal formulations, expanding its product matrix [4] - The company received approval for the registration of Angelica Blood Supplement Granules, further diversifying its product offerings [4] - Collaborations with universities and research institutions are ongoing to promote scientific research and product development [4] Intellectual Property Strategy - The company has accumulated 75 authorized patents and filed 8 international PCT applications as of December 31, 2024 [5] - The focus on developing new health products aligns with market trends and consumer demands [5] - The company aims to strengthen its competitive edge through robust intellectual property development [5] Brand Promotion and Market Influence - The company has intensified brand promotion efforts to enhance its international market presence [6] - Key brand activities included "Tong Ren Tang Day" and "9th Tong Ren Care Stroke Prevention," aimed at showcasing the company's cultural heritage [6] - Participation in various exhibitions has helped the company demonstrate its international development and traditional medicine culture [6] Marketing Strategies - The company has leveraged various media platforms to promote its products and traditional Chinese medicine research [7] - Marketing efforts include seasonal health education campaigns and enhanced e-commerce strategies through partnerships with major online platforms [7] - The company received multiple awards, reinforcing its brand reputation and market position [7] Future Outlook - The company anticipates new growth opportunities in the traditional Chinese medicine sector driven by supportive national policies and rising market demand [9] - Strategic initiatives for 2025 include cost reduction, efficiency enhancement, and optimizing management and investment strategies [9] - The company aims to solidify its leading position in both domestic and international markets while contributing to the sustainable development of the traditional Chinese medicine industry [9]