在全球化与数字化交汇的时代浪潮中，一批中国企业正以技术为桨、以用户为舵，驶向更广阔蓝海。 其中，AIGC软件A股上市公司万兴科技（300624.SZ），早期曾凭借一款Photo2VCD在海外市场单日收 获订单、首年实现百万元营收，如今以AI大模型为底座构建覆盖全球的多产品矩阵。 在其出海战略的背后，是一条清晰可辨的演进路径：从产品出口阶段的流量开拓，到本地化深耕阶段的 品牌信任建立，再到AI与技术生态阶段的全球协同创新。 近日，21世纪经济报道专访万兴科技副总裁张铮，深入了解公司出海战略与全球化布局。 从0到1破局 《21世纪》：万兴科技选择出海的初衷是什么？ 张铮：2003年万兴科技成立，即锚定海外市场，这一战略源于对全球软件格局的洞察。彼时国内软件市 场处于付费习惯与版权保护的双重培育期，而海外市场已具备三大优势：成熟的知识产权保护体系、完 善的在线支付基础设施，以及国际巨头对新兴线上渠道覆盖不足形成的差异化竞争空间。 基于此，万兴科技转向海外，依托互联网流量红利构建"轻资产、高效率"模式。首款产品Photo2VCD上 线海外平台后，凭借技术优势首年即实现百万元级营收，验证了中国软件通过互联网服务全球的可 ...

Core Insights - Shenzhen Mowan Creative Technology Co., Ltd. has been established with a registered capital of 1 million RMB, indicating a new player in the creative technology sector [1] Company Overview - The legal representative of the company is Cheng Zhenhua, suggesting a centralized leadership structure [1] - The company’s business scope includes a wide range of activities such as toy sales, manufacturing, and various retail operations, indicating a diversified business model [1] Business Activities - The company is involved in the sale and manufacturing of toys, as well as the retail of stationery, sports equipment, jewelry, personal hygiene products, and various consumer goods [1] - Additional activities include the sale of plastic and rubber products, furniture, textiles, clothing, cosmetics, and electronic products, showcasing a broad market reach [1] - The company also engages in internet sales, software development, and artificial intelligence applications, reflecting a focus on technology integration [1] Licensing and Regulatory Compliance - The company operates under a general business license without any specific licensed activities, allowing for flexibility in its operations [1]

Group 1: Airport Development - The Jiangxi Ruijin Civil Airport has received preliminary approval for industry acceptance, aiming for an annual passenger throughput of 550,000 and a cargo throughput of 2,000 tons [1] - The airport will end the lack of civil aviation services in eastern Gannan and significantly improve the transportation system in Ruijin and surrounding areas [1] - Ruijin Airport is part of the national civil aviation development plan and is the only new 4C-level regional airport built in Jiangxi during the 13th Five-Year Plan [1] Group 2: Regional Economic Impact - After the opening of Ruijin Airport, Ganzhou will become the only city in Jiangxi and Central China with two civil airports [2] - Ganzhou, as a sub-central city in Jiangxi, has a population of 9.74 million and an area of 39,400 square kilometers, representing 25% and 20% of the province's total, respectively [5] - The "14th Five-Year" plan for Ganzhou includes the construction of Ruijin Airport and the expansion of the existing Ganzhou Huangjin Airport to enhance regional aviation capabilities [5] Group 3: Infrastructure and Transportation - The construction of Ruijin Airport is deemed necessary due to the challenging terrain in the Gannan mountainous area, which has hindered the development of road and rail transport [1] - The airport is expected to significantly enhance travel efficiency for over 6.8 million residents in the old revolutionary areas [1]

Group 1 - The core point of the news is that Wanjing Technology plans to issue H-shares and list on the Hong Kong Stock Exchange to enhance its global strategy and brand image [1][2] - The company will hold a temporary shareholders' meeting on August 25 to vote on the relevant proposals [1] - The issuance will be conducted through public offering and international placement, with a maximum of 15% of the total share capital post-issuance [2] Group 2 - The funds raised from the H-share issuance will be used for R&D, strategic investments, acquisitions, repaying bank loans, and supplementing working capital [2] - Wanjing Technology is recognized as a leading player in the digital creative software sector, with a user base exceeding 1.5 billion across over 200 countries [2] - The company has made significant advancements in AI technology for audio and video, launching new products and enhancing existing ones [3] Group 3 - The company recently launched the Wanjing Tianmu AI App and the Wanjing Tianmu Creation Square, providing a comprehensive platform for AI video, image, and audio creation [4] - The AI video generation cost is as low as 0.25 yuan per video, promoting accessibility in creative production [3] - By the end of 2024, there are expected to be 1.62 billion short video creator accounts in China, indicating a shift towards collaborative content creation [4]

Group 1 - The core viewpoint of the article is that Wanxing Technology (300624) clarified its business focus on digital creative software products and services, explicitly stating that it does not engage in battery production or sales [1] Group 2 - The company responded to investor inquiries on its interactive platform, emphasizing its commitment to its primary business area [1]

Core Viewpoint - Wankey Technology and Huawei Terminal have signed a comprehensive cooperation agreement to jointly build the HarmonyOS ecosystem, enhancing the digital creative capabilities and user experience on HarmonyOS platforms [1][2]. Group 1: Cooperation Agreement - The agreement focuses on developing applications and services based on OpenHarmony to promote the mobile open ecosystem of HarmonyOS [2]. - Wankey Technology will adapt its applications, including Wankey Miao Ying, Wankey PDF, Wankey MindMaster, and Wankey Diagram, to the HarmonyOS system in phases [2]. - Both companies will explore deep cooperation in AI, including large model integration, NPU adaptation, and collaboration with Xiao Yi AI [2]. Group 2: Previous Collaborations - Wankey Technology has been increasing its collaboration with Huawei, signing a deepened cooperation agreement in August 2023 to focus on technology innovation and commercial cooperation [3]. - In June 2024, Wankey MindMaster and Wankey Diagram completed their adaptation to the "pure" HarmonyOS system [3]. - By November 2024, Wankey Diagram launched a native HarmonyOS version for desktop and tablet [3]. Group 3: Event Highlights - At the Huawei Developer Conference 2025, Wankey Technology shared its innovative practices and achievements in integrating digital creative software with the Harmony ecosystem [5]. - Wankey Technology's products received the Harmony Office Excellence Experience Award from Huawei Terminal [5][7]. Group 4: HarmonyOS Ecosystem - As of June 2025, the HarmonyOS ecosystem has surpassed 1 billion devices, covering various smart terminals including smartphones, tablets, and computers [6]. - Huawei Terminal is recognized as a leading provider of smart terminals, aiming to create a comprehensive smart life experience [6]. - Wankey Technology plans to maintain high-density collaboration with Huawei to leverage its strengths in AI applications and digital creative scenarios [6].

Core Viewpoint - Shanghai Fengyuzhu Cultural Technology Co., Ltd. maintains a stable credit rating of AA- for its long-term credit and for its convertible bonds, indicating a solid financial position despite recent operational challenges [1][3][5]. Company Overview - The company specializes in digital cultural display experience systems, providing planning, design, implementation, and maintenance services across various sectors including digital exhibitions, urban cultural experiences, and digital marketing [3][12]. - As of the end of 2024, the company had total assets of 48.53 billion yuan and equity of 22.11 billion yuan, with a revenue of 13.76 billion yuan and a net loss of 1.64 billion yuan [9][12]. Financial Performance - In 2024, the company experienced a significant decline in total revenue by 41.44% year-on-year, primarily due to a reduction in completed projects and rigid labor costs [6][19]. - However, in the first quarter of 2025, the company turned a profit with a total revenue of 3.82 billion yuan and a profit of 0.48 billion yuan, driven by an increase in completed projects and reduced labor costs [3][19]. Industry Analysis - The digital cultural display industry is highly competitive, with increasing pressure from both domestic and international players, leading to a decrease in demand from government clients and budget cuts [5][12][13]. - The CG (Computer Graphics) industry, which encompasses the company's services, is rapidly developing in China, with a market size expected to continue growing due to increasing demand in various sectors such as film, gaming, and advertising [12][14]. Competitive Advantages - The company holds a strong competitive position due to its creative design capabilities, technological research and development, and resource integration within the industry [5][12]. - As of the end of 2024, the company had a substantial order backlog, which is expected to support future growth despite current market challenges [5][19]. Risks and Challenges - The company faces risks related to long accounts receivable periods and high provisions for bad debts, which could impact cash flow and operational stability [6][19]. - The overall economic environment and reduced cultural investment from government clients pose additional challenges to the company's growth and profitability [5][12].

Group 1: Event Overview - The "2025 Automotive Beautiful Life Festival" is launched at the Beijing Automotive Museum, featuring a theme of "Fengyi Fatai, Meet Beauty" and integrating technology, culture, health, and trends [2] - The festival aims to create a "Beautiful Life Circle" through various activities, expanding the museum's community outreach [2] - The event will last for five days, offering diverse experiences for different audiences, including technology enthusiasts and families [6] Group 2: Partnerships and Services - The event is supported by Fengmao Investment Group, Beijing Traffic Radio, and Postal Savings Bank of Beijing, which will provide services like auto consumer loans and digital RMB payments [2] - Postal Savings Bank will also offer shopping subsidies during the festival, focusing on enhancing consumer experiences [2] - Beijing Traffic Radio will host a "Shiguang Market" featuring various food and cultural stalls, enriching the consumer experience [2] Group 3: Technological Innovations - An automatic driving micro-exhibition titled "Smart Driving Life, Building Safe Roads" will be launched during the festival, showcasing the evolution of autonomous driving technology [3] - The exhibition will feature advanced exhibits like Baidu Apollo's "car robot" and high-level autonomous driving minibuses, allowing visitors to experience cutting-edge technology [3] Group 4: Cultural Integration - The Beijing Automotive Museum is collaborating with other museums to launch a "Museum Immersive Mobile Digital Exhibition Tour," inviting citizens to experience mixed reality [4] - The museum is also set to unveil the "Automobile Book Garden," promoting the integration of automotive culture and reading [4] - The initiative aims to enhance cultural life in Fengtai and position the museum as a cultural landmark [4] Group 5: Community Engagement - The "Fengli·City Reception Room" initiative aims to integrate automotive culture into daily life, enhancing the city's cultural soft power [5] - The festival includes five core experience areas focusing on technology, health, speed, and lifestyle, providing a comprehensive engagement platform for the community [6]

Core Viewpoint - Wankey Technology is leveraging the synergy between Shenzhen and Changsha to create a dual operational model that enhances its global software development capabilities and talent ecosystem [2][3][10]. Group 1: Company Overview - Founded in 2003 by Wu Taibing in Shenzhen, Wankey Technology has evolved from a small office to a global team of nearly 2,000 employees, with operations in seven major cities worldwide [2][3]. - The company specializes in creative design software, offering products such as Wondershare Filmora, Wondershare SelfyzAI, and others, catering to a global user base [2][3]. Group 2: Strategic Development - After going public in 2018, Wankey Technology responded to the "Xiang Business Return" initiative by establishing its global operations headquarters and creative software R&D center in Changsha in 2022 [3][6]. - The company aims to build a digital creative industry cluster by collaborating with partners across the industry chain, research institutions, and universities [3][6]. Group 3: Talent Acquisition and Management - Wankey Technology has adopted a strategy to attract high-end talent by offering competitive salaries comparable to first-tier cities while providing a lower cost of living in Changsha [7][9]. - The company employs a diverse workforce, with over 20% being foreign or returnee talents, and emphasizes the recruitment of high-potential graduates from computer and software-related fields [6][9]. Group 4: Innovation and Collaboration - The integration of teams from Shenzhen and Changsha facilitates real-time collaboration, enhancing the company's ability to innovate and serve global users effectively [3][10]. - Wankey Technology's approach exemplifies a successful model of regional economic collaboration, merging the rapid development pace of Shenzhen with the cultural depth of Hunan [10].

Core Insights - Guangdong is strongly promoting the high-quality development of the digital creative industry, leveraging opportunities in technological innovation such as artificial intelligence to enhance cultural and technological integration [2][3][6] - The newly constructed Lingnan Digital Creative Building aims to expand the physical space for cultural industry development and foster new industry clusters, enhancing the synergy between culture and technology [3][13] Industry Performance - In 2023, Guangdong's digital creative industry cluster achieved a revenue of 623.34 billion yuan, surpassing the target of 620 billion yuan set for 2025, with an average annual growth rate of 10.37% over the past five years [6] - The cultural industry revenue in Guangdong is projected to exceed 2.5 trillion yuan by 2024, with the gaming industry, digital publishing, and film box office revenues leading the nation [3][6] Talent Development - Guangdong is implementing the "Million Talents Gather in Nanyue" action plan to attract innovative talents, providing a platform for entrepreneurship in the digital creative sector [4][11] - The Lingnan Digital Creative Building is designed to be a hub for young talent, offering various services such as cultural investment funds, policy consulting, and tax incentives [13] Strategic Advantages - Guangdong's digital creative industry benefits from the strategic opportunities presented by the Guangdong-Hong Kong-Macao Greater Bay Area, with significant infrastructure and talent development initiatives [7][8] - The region boasts a rich cultural heritage, a large population, and robust market demand, which collectively support the growth of the digital creative industry [7][8] Policy and Ecosystem Support - The government is enhancing policy support for key sectors such as animation, gaming, film production, and creative design to foster a collaborative industry ecosystem [10] - Initiatives include the establishment of digital creative industry parks and the promotion of cultural data centers to facilitate the digital transformation of cultural resources [10][12]