The National Retail Federation (NRF) says that the five-day shopping period from Thanksgiving through Cyber Monday is expected to draw a record 186.9 million consumers, marking the largest turnout in the organisation’s data to date. This surge in shopping activity underlines the growing importance of the Thanksgiving weekend shopping season for retailers, brands and supply-chain partners alike. Record weekend turnout and shopping channels According to the NRF’s survey conducted with Prosper Insights & A ...