Core Viewpoint - The white birch sap market is transitioning from a niche beverage to a more mainstream product, attracting major players like Huiyuan and Dayao, which may lead to a price war and reshape the industry landscape [1][2][11]. Group 1: Market Entry and Product Offerings - Dayao Beverages has launched a new white birch sap soda, containing at least 2.5% birch sap, but is not 100% pure birch sap [1][6]. - Huiyuan has introduced NFC white birch sap, sourced from Inner Mongolia, priced at approximately 5.99 yuan per bottle [1][2]. - The entry of these brands indicates a growing interest in white birch sap, with various product forms emerging in the market [2][8]. Group 2: Pricing Trends - The pricing of new products is generally lower than existing brands, with Huiyuan's product priced at 5.99 yuan per bottle, compared to other brands that charge significantly more [4][12]. - Dayao's birch sap soda aims to target price-sensitive consumers, indicating a trend towards lower pricing strategies in the market [6][11]. - Other brands, such as Qing Shang, have also reduced prices, with their 100% birch sap priced at 39.9 yuan for 10 bottles, reflecting a broader trend of price adjustments in the industry [12]. Group 3: Market Outlook and Standards - The market for health-oriented beverages, including white birch sap, is expected to grow significantly, with a projected compound annual growth rate of over 88% in the next five years [13]. - The introduction of the "Natural Birch Sap" standard by the China Nutrition and Health Food Association aims to address quality and labeling issues in the industry, promoting orderly development [13]. - Despite the positive outlook, challenges such as market disorder and varying product quality remain, necessitating further standardization [13].