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妙可蓝多迎多家机构调研 家庭餐桌奶酪系列受关注
Zheng Quan Ri Bao Wang· 2025-05-23 12:06
Core Viewpoint - The company, Miaokelan Duo, has shown significant growth in its cheese segment, particularly in the family dining and catering industrial series, following the integration with Mengniu Cheese, indicating a positive trend in profitability driven by high-margin products and cost reductions from domestic raw material substitutions [1][2]. Group 1: Company Performance - In the first quarter, the ready-to-eat nutrition series achieved single-digit growth, while the family dining series and catering industrial series saw over 30% year-on-year growth [1]. - The high-margin cheese business's increasing share and cost reductions from domestic raw materials have been key drivers for the improvement in profitability [1]. - The family dining cheese series has expanded its sales scope and consumption scenarios, targeting a broader demographic beyond just children's snacks [1]. Group 2: Strategic Initiatives - The company plans to focus on three strategic areas: growth in cheese sticks, breaking into adult markets, and B2B breakthroughs [3]. - The company aims to align with the "Healthy China 2030" initiative, responding to consumer demands for reduced fat, sugar, and salt, while increasing micronutrient intake through health-oriented product development [3]. - The company intends to integrate online and offline resources, leveraging both B2B and B2C brand advantages, and enhancing key account channels while penetrating new retail models [3]. Group 3: Industry Outlook - The cheese industry in China is poised for new growth opportunities, with rapid market expansion expected as consumer awareness and acceptance of cheese increase [3]. - Experts suggest that there is significant potential for growth in per capita dairy consumption in China, with a focus on increasing the proportion of high-value products like cheese [3].