Core Viewpoint - Qiaqia Food reported a steady performance in the first half of 2025, with revenue of 2.752 billion yuan and a net profit of 88.6416 million yuan, driven by a balanced business structure and a focus on quality and innovation [1] Financial Performance - In the first half of 2025, Qiaqia achieved revenue of 2.752 billion yuan and a net profit attributable to shareholders of 88.6416 million yuan, with an overall gross margin of 19.93% [1] Product Innovation - In July 2025, Qiaqia launched five innovative product series, including the introduction of ice cream made from sunflower seeds, expanding into the ice cream market [3] - The company also introduced new products like "Magic Yam Princess" and "Crispy Bear Fresh Cut Fries," further diversifying its snack offerings [3] - Qiaqia focused on optimizing the new product launch mechanism and enhancing the efficiency of new product introductions [3] Market Strategy - The company aims to focus on nuts and sunflower seeds while actively developing a third category, such as peanuts, to become a leader in this segment [4] - Fresh cut fries have already generated several million yuan in revenue within months of launch, indicating significant growth potential [4] - Qiaqia plans to leverage its brand and channel advantages for overseas sales, employing a tailored strategy for different countries [4] Channel Expansion - Qiaqia is expanding into emerging channels such as special channels, gift channels, and dining channels, while also enhancing its online presence [6] - The company reported that its digital platform serves approximately 560,000 terminal outlets, with direct channel revenue accounting for 28.33% of total revenue, reaching 779 million yuan [6] - In the first half of 2025, overseas revenue reached 278 million yuan, a year-on-year increase of 13.18%, while e-commerce revenue grew by 24.79% to 451 million yuan [6] Brand Engagement - Qiaqia is enhancing its brand appeal through various interactive initiatives, including music festivals and competitions, to attract younger consumers [7] - The company illuminated its brand landmarks in eight major cities worldwide during the Spring Festival, reinforcing its connection to Chinese culture [7] - Looking ahead, Qiaqia plans to continue expanding its product matrix and optimizing channel services to drive performance improvement [7]