国海证券研报指出，洽洽食品2025H1归母净利润0.89亿元，同比-73.68%；公司2025Q2归母净利润0.11 亿元，同比-88.17%；扣非归母净利润-0.15亿元，同比由盈转亏。短期经营承压，期待后续收入和利润 修复。展望后续，利润端，原料价格提升为短期因素，随着原料价格回落，毛利率有望修复，盈利能力 回升。收入端，我们认为公司将持续受益于重点品类的差异化上新，打手瓜子/葵珍/茶衣瓜子延续增 长，并加快山野系列瓜子、瓜子仁冰淇淋、全/白/风味坚果及蜂蜜黄油味鲜切薯条、魔芋等新品落地， 推动产品结构优化；渠道端，公司将深化渠道精耕，加大量贩零食店、会员店、即时零售与O2O投入， 线上以新品孵化与内容营销提升渗透率，海外聚焦东南亚并拓展北美/日本等主流渠道，扩大终端覆 盖。公司是我国休闲零食的领军企业，在瓜子行业已经有很高的市占率，坚果第二增长曲线仍有较高成 长性，并积极拓展其他品类。维持"增持"评级。 ...

| | 4、请问公司新品发布会上提到的新品是否会延续大单品的思路？目前在新产品和 | | --- | --- | | | 品类中是否已经选定了重点发展的产品？ | | 投资者关系 | 回答：公司对新品的发展仍会继续延续大单品的思路，希望能推出市场认可度高的 | | 活动主要 内容介绍 | 3 至 5 亿以及 5 至 10 亿的大单品。公司会持续投入资源，加大新品的试销和推广。 | | | 公司现在主推的新品：打手瓜子、全坚果系列产品、鲜切薯条、魔芋、瓜子仁冰激 | | | 凌等产品都有希望成为大单品。魔芋品类目前销售的渠道主要是线上渠道、海外东 | | | 南亚市场以及国内线下部分重点城市线下渠道。 | | | 5、公司如何展望坚果品类的增长空间以及提升日常消费习惯和匹配购买场景？ | | | 回答：坚果品类因其具有高营养性逐渐被消费者认知，仍有较大提升空间，但目前 | | | 消费者尚未养成日常消费的习惯。公司会持续扩大坚果营养传播的覆盖面，创新不 | | | 同的产品匹配不同的应用场景。公司今年推出了全坚果系列产品，销售额达到了一 | | | 个多亿；同时增加了风味坚果产品，以满足不同消费者需求。公司会与 ...

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17] Core Views - The company is expected to see revenue and net profit growth in 2024, with revenue projected at 7.131 billion yuan (+4.79% YoY) and net profit at 849.48 million yuan (+5.82% YoY) [1] - The company is focusing on expanding its product lines, particularly in the sunflower seed and nut categories, with notable growth in sales from high-end products and new product launches [1][4] - The company is actively exploring new sales channels, including e-commerce and overseas markets, while traditional channels are experiencing slight pressure [2][4] Financial Performance Summary - In 2024, the company reported revenue of 7.131 billion yuan, with a growth rate of +4.79% compared to the previous year [5] - The gross profit margin for 2024 was 28.78%, an increase of 2.02 percentage points YoY, while the net profit margin was 11.92%, up by 0.12 percentage points YoY [3] - The company’s net profit for Q1 2025 is projected to decline significantly to 770 million yuan, a decrease of 67.88% YoY [1] Product and Channel Development - The company is enhancing its product offerings, particularly in the nut category, and is expanding its sales channels to include county-level distributors and new retail formats [4][2] - The company has seen a significant increase in direct sales, with a growth rate of 38% and an increase in the number of terminal outlets to over 490,000 [2][4] Profitability and Cost Management - The company is facing pressure on profit margins due to rising raw material costs, with a gross margin of 19.47% in Q1 2025, down by 10.97 percentage points YoY [3] - The selling expense ratio increased to 10.60%, reflecting higher marketing investments [3]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17] Core Views - The company is expected to see revenue and net profit growth in 2024, with revenue projected at 7.131 billion yuan (+4.79% YoY) and net profit at 849.48 million yuan (+5.82% YoY) [1] - The company is focusing on expanding its product lines, particularly in the sunflower seed and nut categories, with notable growth in sales from high-end products and new product launches [1][4] - The company is actively expanding its distribution channels, including new TO-B group purchasing and restaurant partnerships, while also increasing its presence in e-commerce and overseas markets [2][4] Financial Performance - In 2024, the company reported revenue of 7.131 billion yuan, with a growth rate of 4.79%, and a net profit of 849.48 million yuan, reflecting a growth rate of 5.82% [5] - The gross margin for 2024 was 28.78%, an increase of 2.02 percentage points YoY, while the net margin was 11.92%, up 0.12 percentage points YoY [3] - The company’s revenue for Q1 2025 was 1.571 billion yuan, a decrease of 13.76% YoY, and net profit was 770 million yuan, down 67.88% YoY [1] Product and Channel Development - The company is enhancing its product offerings, particularly in the nut category, and is focusing on high-end sunflower seed products through new sales channels [1][4] - The company has seen a significant increase in direct sales, with a growth rate of 38% and an increase in the number of terminal outlets to over 490,000 [2][4] - The company is also expanding its international market presence, particularly in Southeast Asia and Canada [2]

Core Insights - The snack industry has seen significant revenue growth, driven by new product launches and channel restructuring, including social e-commerce and discount stores [1][2] - Despite revenue growth, snack companies are facing challenges in maintaining profitability, with fluctuating sales expenses and gross margins [1][8] Revenue Growth Drivers - Major snack companies reported substantial revenue figures for 2024, with Three Squirrels leading at 10.622 billion, followed by other companies like Liangpinpuzi and Qiaqia Foods [2] - New product development has been highlighted as a key contributor to revenue, with Three Squirrels launching over 20 new products that achieved significant sales [3][4] Channel Expansion - The restructuring of sales channels has provided new opportunities for snack companies, with a focus on e-commerce and discount stores [5][6] - Three Squirrels reported an 81.73% increase in revenue from Douyin, indicating the effectiveness of digital marketing strategies [4] International Market Growth - Companies are increasingly targeting international markets, particularly Southeast Asia, to expand their growth potential [6][7] - Qiaqia Foods and other companies have reported significant growth in overseas sales, with Qiaqia's overseas revenue increasing by approximately 90% [6] Profitability Challenges - Many snack companies have experienced rising sales expenses, with increases ranging from 15.55% to 50.92%, primarily due to higher advertising costs [8][9] - Gross margins have shown volatility, with some companies reporting declines due to rising raw material costs and competitive pricing strategies [10] Dividend Distribution - Several companies have announced substantial cash dividends, reflecting confidence in their operational performance and future growth [11][12] - The total cash dividends and share buybacks for some companies represent a significant portion of their net profits, indicating a strong commitment to returning value to shareholders [11]