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“中国健康汽车研究计划”——2025年健康汽车技术分享活动成功举办
Zhong Guo Qi Che Bao Wang· 2025-09-19 02:02
中国消费品质量安全促进会副理事长严冯敏讲话 龚进峰指出,随着消费者健康意识的不断增强,健康性能已成为购车时的重要考量因素。汽车产业作为国民经济的重要支柱,产业链长、关联度高、带 动性强,是工业经济稳增长的关键"压舱石"。面对新形势新要求,汽车行业必须坚定信心、攻坚克难、务实创新。其中,积极响应健康消费趋势,协同推进 绿色、健康等关键领域的技术攻关,是塑造新动能、新优势的重要路径。 2025年9月17日,由中国消费品质量安全促进会指导,中汽数据有限公司(以下简称"中汽数据")主办的"中国健康汽车研究计划"—2025年健康汽车技 术分享活动在武汉成功举办。中国消费品质量安全促进会副理事长严冯敏出席活动并讲话,中国汽车技术研究中心有限公司副总经理龚进峰为活动致辞,中 汽数据总经理冯屹主持活动。来自汽车企业、科研机构、媒体以及消费者代表百余人参加,近5万人在线观看了本次活动。 活动现场 严冯敏在讲话中表示,健康汽车正日益成为汽车行业发展的新趋势,也是推动产业绿色、可持续发展的重要方向。在此背景下,我们更需加强行业技术 交流,紧密围绕行业热点和消费者关切,深入开展研究、强化协同创新,促进"产、学、研、用"深度融合,凝聚 ...
创维汽车调整车型配置,产品定位面临冷思考
Ge Long Hui· 2025-06-09 01:47
Core Viewpoint - The recent configuration adjustments of the Skyworth EV6 model, including the cancellation of two versions and changes in features, aim to enhance cost-effectiveness and maintain market interest, but the impact on sales remains uncertain [1][2][8]. Group 1: Configuration Changes - Skyworth has canceled the 410 Happy and 520 Enjoy versions of the EV6, which is not expected to significantly affect users as there are over 20 different configurations available [2]. - The adjustments include the addition of common features like a 10.2-inch central control screen, 4G connectivity, and Bluetooth, but these are not seen as standout improvements [3]. - The switch from ternary lithium batteries to lithium iron phosphate in the 410 version indicates a clear intention to reduce costs [3]. Group 2: Safety Concerns - The removal of the Electronic Stability Program (ESP) from several versions raises concerns about user safety, as ESP is crucial for maintaining vehicle stability and preventing accidents [4][5]. - Statistics show that vehicles equipped with ESP can reduce fatal accidents by 43%, highlighting its importance as a safety feature [4]. - While the reduction of ESP is legally permissible, it reflects poorly on the company's commitment to safety, especially as many competitors have made ESP a standard feature [5][6]. Group 3: Market Positioning and Sales Goals - Skyworth aims to sell 100,000 vehicles by 2030, with a more immediate target of 30,000 units for 2022, but current sales figures suggest this goal may be unattainable [10][18]. - The company's focus on "healthy cars" as a product positioning strategy raises questions about its effectiveness in capturing market interest, especially given the competitive landscape [13][18]. - The health-related features of the EV6, such as air purification systems, are not unique and may not be sufficient to differentiate the brand in a crowded market [14][15]. Group 4: Brand Strategy and Challenges - Skyworth's late entry into the electric vehicle market and reliance on health as a marketing angle may hinder its ability to establish a strong brand identity [19][20]. - The company's approach appears to be more about creating concepts rather than addressing core consumer needs, which could limit its appeal [19][20]. - The potential for Skyworth to succeed in the automotive sector remains uncertain, as it must navigate both market expectations and its own product positioning strategy [20].