Core Viewpoint - The recent configuration adjustments of the Skyworth EV6 model, including the cancellation of two versions and changes in features, aim to enhance cost-effectiveness and maintain market interest, but the impact on sales remains uncertain [1][2][8]. Group 1: Configuration Changes - Skyworth has canceled the 410 Happy and 520 Enjoy versions of the EV6, which is not expected to significantly affect users as there are over 20 different configurations available [2]. - The adjustments include the addition of common features like a 10.2-inch central control screen, 4G connectivity, and Bluetooth, but these are not seen as standout improvements [3]. - The switch from ternary lithium batteries to lithium iron phosphate in the 410 version indicates a clear intention to reduce costs [3]. Group 2: Safety Concerns - The removal of the Electronic Stability Program (ESP) from several versions raises concerns about user safety, as ESP is crucial for maintaining vehicle stability and preventing accidents [4][5]. - Statistics show that vehicles equipped with ESP can reduce fatal accidents by 43%, highlighting its importance as a safety feature [4]. - While the reduction of ESP is legally permissible, it reflects poorly on the company's commitment to safety, especially as many competitors have made ESP a standard feature [5][6]. Group 3: Market Positioning and Sales Goals - Skyworth aims to sell 100,000 vehicles by 2030, with a more immediate target of 30,000 units for 2022, but current sales figures suggest this goal may be unattainable [10][18]. - The company's focus on "healthy cars" as a product positioning strategy raises questions about its effectiveness in capturing market interest, especially given the competitive landscape [13][18]. - The health-related features of the EV6, such as air purification systems, are not unique and may not be sufficient to differentiate the brand in a crowded market [14][15]. Group 4: Brand Strategy and Challenges - Skyworth's late entry into the electric vehicle market and reliance on health as a marketing angle may hinder its ability to establish a strong brand identity [19][20]. - The company's approach appears to be more about creating concepts rather than addressing core consumer needs, which could limit its appeal [19][20]. - The potential for Skyworth to succeed in the automotive sector remains uncertain, as it must navigate both market expectations and its own product positioning strategy [20].

"作为新能源汽车这条赛道上的"萌新"，创维汽车的跨界表现可谓是非常亮眼。那么，创维汽车究竟做对了什么？未来能延续这种增长吗？" 作者/海安 提起创维，大多数人最先联想到电视机，当创维汽车的首款产品在2021年4月上市时，谁也想不到，它会在新能源汽车制造商的混战中杀出重围。 2022年是创维汽车奋起发力的一年。创维集团的业绩报告显示，创维汽车2022年12月共交付3116台，海外出口1098台。2022年全年总销量21916台，同比 增长255.72%。7-12月销量再次突破，实现六连涨。 这样的销量，尽管与特斯 拉、"蔚小理"等头部车企相比，有着较大的差距，但作为新能源汽车这条赛道上的"萌新"，创维汽车的这个跨界表现，可谓是 非常亮眼。 那么，创维汽车究竟做对了什么？未来能延续这种增长吗？ 01 闯入新赛道 2017年，开沃汽车正式获得了乘用车的生产资质，正式进军乘用车领域，不久后推出了首款量产车型天美ET5，定位为中型纯电SUV。 2019年，开沃集团开始进入乘用车领域，并成立了天美汽车。 很多人或许不知道，创维汽车进入新能源客车领域，已有12个年头了。 2010年，创维集团创始人黄宏生，创立了开沃新能源汽 ...