Core Insights - The event held in Chongqing from August 29 to 31 was a pop-up activity organized by Mousse, in collaboration with Stefanie Sun's concert, marking the first event of the 2025 Mousse Fan Festival [1][3] - The pop-up featured a sunset-themed photo spot and offered fans a chance to win concert tickets with the purchase of Mousse mattresses, enhancing consumer engagement [3][6] - Mousse has a history of integrating music with its brand, aiming to promote healthy sleep culture through various musical events since 2013 [5][6] Event Highlights - The pop-up event created a vibrant atmosphere, attracting many fans who took photos in front of a giant concert-themed poster [3] - An AI mattress experience area was set up, allowing consumers to test the mattress's ability to adjust firmness based on their body data, which was well-received [3][6] - Mousse's approach emphasizes customer service throughout the product lifecycle, including pre-sale consultations, custom mattress solutions, and post-sale maintenance services [6] Future Plans - Mousse's "Fan Appreciation Action" will continue leading up to the concert, with plans to collaborate with more quality resources and innovate event formats [8] - The company aims to further promote its philosophy of health, comfort, and high-quality living, ensuring consumer satisfaction with both sleep products and experiences [8]