Core Insights - The event held in Chongqing from August 29 to 31 was a pop-up activity organized by Mousse, in collaboration with Stefanie Sun's concert, marking the first event of the 2025 Mousse Fan Festival [1][3] - The pop-up featured a sunset-themed photo spot and offered fans a chance to win concert tickets with the purchase of Mousse mattresses, enhancing consumer engagement [3][6] - Mousse has a history of integrating music with its brand, aiming to promote healthy sleep culture through various musical events since 2013 [5][6] Event Highlights - The pop-up event created a vibrant atmosphere, attracting many fans who took photos in front of a giant concert-themed poster [3] - An AI mattress experience area was set up, allowing consumers to test the mattress's ability to adjust firmness based on their body data, which was well-received [3][6] - Mousse's approach emphasizes customer service throughout the product lifecycle, including pre-sale consultations, custom mattress solutions, and post-sale maintenance services [6] Future Plans - Mousse's "Fan Appreciation Action" will continue leading up to the concert, with plans to collaborate with more quality resources and innovate event formats [8] - The company aims to further promote its philosophy of health, comfort, and high-quality living, ensuring consumer satisfaction with both sleep products and experiences [8]

Core Viewpoint - The era of "buying and forgetting" is over, and the true value of a mattress now depends on the post-purchase services provided by the retailer [1][3] Group 1: Service Innovation - Mousse Group has established a comprehensive service network that covers the entire lifecycle of the product, offering services from delivery to maintenance, making the experience predictable and verifiable [1] - The company has achieved a Guinness World Record for the most simultaneous mattress deep cleaning, showcasing its commitment to service excellence [1][3] Group 2: Customer Satisfaction - Third-party surveys indicate that Mousse Group has maintained the highest service satisfaction in the industry for ten consecutive years, with satisfaction rates of 99.7% for sales, 99.73% for installation and delivery, and 99.65% for after-sales problem resolution [3] - The company has transformed service from a cost center into a secondary sales channel, enhancing customer loyalty through efficient and reliable service [3] Group 3: Competitive Advantage - Mousse Group emphasizes the importance of service precision and emotional connection as new competitive dimensions in a market where product differentiation is challenging [5] - The company aims to set new standards and continuously upgrade its service offerings, positioning itself as a leader in the mattress industry [5]

Core Viewpoint - Mousse Health Sleep Co., Ltd. has been awarded the title of "Advanced Collective of Guangdong Province" for 2025, highlighting its leadership in the health sleep industry and commitment to improving sleep quality through service upgrades and cultural empowerment [1][6]. Group 1: Service Excellence - Mousse has established the "Golden Butler" service system, which sets a benchmark in the industry by providing a comprehensive service experience throughout the entire customer journey, including pre-sale, in-sale, and post-sale services [3]. - The "Golden Butler" service team has achieved the highest customer satisfaction and Net Promoter Score (NPS) in the mattress industry, with over 5,400 stores globally serving more than 10 million families [3]. - Mousse has completed over 500 safety tests through a CNAS accredited laboratory, ensuring product safety and earning multiple titles as a "National Quality Integrity Demonstration Enterprise" [3]. Group 2: Cultural Impact - Mousse promotes public awareness of sleep value through cultural initiatives, including the establishment of a Sleep Culture Museum in Dongguan, showcasing the evolution of sleep from ancient times to modern AI smart mattresses [5]. - The company organizes annual events such as the "World Sleep Day" to release the "Healthy Sleep White Paper" and the "Global Sleep Culture Tour" to educate users about sleep practices from various cultures [5]. - Mousse integrates Eastern philosophy into its "Six Roots of Sleep Culture" initiative, advocating for holistic approaches to enhance sleep quality [5]. Group 3: Strategic Vision - Mousse's "One Body, Two Wings" strategy focuses on three main areas: "Healthy Sleep," which includes high-end brands from Germany and Italy; "Smart Sleep," in collaboration with Huawei to create a smart home ecosystem; and "Health Services," which aims to complete the industry chain through partnerships in research and education [5]. - The company utilizes top global materials and collaborates with renowned designers to create international bestsellers, showcasing its commitment to innovation and quality [5][6]. Group 4: Growth and Recognition - Mousse's journey from a small factory in Dongguan to a global leader exemplifies the rise of Chinese manufacturing, emphasizing its role in enhancing family well-being and redefining the sleep industry [6]. - The recognition as an "Advanced Collective of Guangdong Province" serves as a tribute to Mousse's core values of passion, integrity, and responsibility, as well as to all those striving to improve sleep quality [6].