Core Insights - A transformation in gift-giving trends is occurring, with a shift towards health-oriented gifts among young consumers during the Mid-Autumn Festival [1][3] - The rise of "health gift lists" on social media reflects a growing preference for gifts that promote well-being, moving away from traditional items like mooncakes and alcohol [3][4] Industry Trends - The modern lifestyle has led to increased health anxiety among young people, prompting a demand for health-related products that address common issues such as sleep disturbances and blood sugar fluctuations [3] - Companies like Yiling Health, leveraging their pharmaceutical background, are well-positioned to meet this demand with scientifically-backed health solutions [3][4] Product Innovation - Yiling Health's products combine traditional Chinese medicine with modern technology, creating appealing health products that break the stereotype of traditional supplements [4] - The introduction of innovative products, such as the "Yimeng" drink, showcases the potential for health products to be both beneficial and enjoyable, enhancing their appeal as gifts [4] Consumer Behavior - Young consumers are increasingly valuing gifts that convey genuine care and understanding, as evidenced by their preference for health products over traditional gifts [4] - The emotional connection associated with gifting health products is becoming a significant factor in consumer choices, reflecting a deeper understanding of personal well-being [4]

Group 1 - The 33rd China (Shenzhen) International Gifts and Home Products Exhibition showcases a wide range of products, with a focus on health gifts, reflecting a significant transformation in the industry [1][2] - The health gift sector is gaining momentum, driven by a post-pandemic health awareness among consumers, who are increasingly seeking gifts that offer tangible health benefits [2][4] - The global health food market is valued at approximately 6.1 trillion RMB in 2023, with an expected annual growth rate of 9.4% until 2030, indicating a robust demand for health-oriented products [2] Group 2 - Yihai Kerry's booth at the exhibition featured a cultural performance and showcased its new health products, including glycerol ester oil and plant sterol protein milk, targeting the health gift market [3][5] - Glycerol ester oil is designed to meet health management needs, with claims of reducing visceral fat by 15% and waist circumference by 5% over three months when consumed regularly [6][7] - Plant sterol protein milk is positioned as a natural aid for cardiovascular health, capable of lowering LDL cholesterol levels by 9% to 10% with daily consumption [6][7] Group 3 - The integration of health and culture in the gift market is becoming a focal point, with Yihai Kerry's products embodying this trend through their emphasis on "Eastern dietary therapy" [4][7] - The Shenzhen Gifts Exhibition reflects a broader market transformation, where gifts are not merely material items but also expressions of care and value, aligning with consumer demands for health, transparency, and sustainability [7]