健康管理驱动
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健康能“变现”?政策市场齐发力 万亿健康险转型提速
Di Yi Cai Jing· 2025-10-30 05:04
Core Insights - The commercial health insurance market in China is steadily growing, with premium income reaching 759.9 billion yuan in the first eight months of 2025, marking a year-on-year increase of 2.38%, approaching a trillion yuan scale [1][8] - The industry is undergoing a transformation from a "risk compensation" model to a "health management-driven" approach, driven by the "Healthy China" strategy and the acceleration of population aging [1][3] - Leading companies like Ping An Health Insurance are pioneering this shift by integrating health services into their product offerings, creating a positive feedback loop between health behavior, rewards, and insurance coverage [3][4] Industry Challenges - Despite growth, the industry faces persistent issues such as "easy to insure, difficult to service," and significant data barriers, indicating a need for deeper transformation [1][8] - The traditional economic compensation model is insufficient to meet the comprehensive health needs of residents throughout their life cycles, necessitating a shift in operational strategies [3][8] Policy Support - The "14th Five-Year Plan" outlines a clear direction for the development of the health insurance system, emphasizing the integration of health management with insurance services [6][11] - Recent regulatory guidelines from the National Financial Supervision Administration aim to enhance the quality of health insurance, focusing on a new service system that includes prevention, management, and post-coverage [6][7] Market Innovations - Companies are enhancing service depth and density, with initiatives such as direct payment channels between public hospitals and commercial insurance, AI-driven service systems, and immediate claims processing upon discharge [5][7] - The introduction of health points systems encourages customers to engage in healthy behaviors, transforming these actions into accumulative health assets [4][10] Future Outlook - The commercial health insurance market is expected to play a crucial role in the multi-tiered healthcare system, supported by policy incentives, technological advancements, and collaborative ecosystem development [11]
焕新升级“平安乐健康”品牌 平安健康险推出健康生活方式数字化平台
Mei Ri Jing Ji Xin Wen· 2025-10-25 10:46
Core Viewpoint - The National Financial Regulatory Administration has issued guidelines to promote the high-quality development of health insurance, emphasizing the integration of health management and insurance services, which aligns with the strategic upgrade of Ping An Health Insurance's service system [1][3]. Group 1: Policy and Strategic Upgrade - The new guidelines aim to transform health insurance from a risk bearer to an active health manager, promoting a new service system that combines prevention, management, and protection [3][6]. - Ping An Health Insurance has upgraded its client app to "Ping An Le Health," reflecting its commitment to a dual-driven strategy of "health insurance + medical services" [2][5]. Group 2: Service System and Digital Platform - The "Ping An Le Health" platform integrates four service areas: "Vibrant Living," "Quality Medical Care," "Digital Healing," and "Long-term Protection," providing comprehensive health coverage [4][5]. - The platform establishes a "Health Asset Account" for each customer, quantifying health behaviors into valuable assets, thus creating a closed-loop system that encourages family participation in health management [4][5]. Group 3: Market Position and Future Plans - Ping An Health Insurance has built a vast service network, collaborating with numerous hospitals and covering over 200 countries, serving 46.84 million individual clients and 27.5 million corporate clients [5][6]. - The company aims to enhance public health awareness through a series of marketing activities, aligning with the national health strategy and contributing to the improvement of public welfare [5][6].