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产品为经,服务为纬:中宏保险让“老有颐养”照进现实
Di Yi Cai Jing Zi Xun· 2025-08-20 03:48
Core Insights - The trend of "living longer" has shifted to "living better," with a focus on holistic health rather than just longevity [1][3] - A significant gap exists between consumer confidence in health preparedness and actual health management actions, indicating a need for better health strategies [1][3][4] Consumer Perspectives - Only 7% of respondents prioritize longevity as their main goal for old age, while 52% focus on a balanced approach to physical, mental, social, and financial health [1] - 88% of respondents believe they are prepared for healthy aging, yet less than 40% undergo regular health check-ups [1][3] - Financial planning is lacking, with nearly 40% of respondents holding assets primarily in cash or fixed deposits, highlighting a need for diversified investment strategies [1][8] Company Strategy - Zhonghong Insurance aims to bridge the gap between consumer goals and actions by establishing itself as a leading health and elderly care expert in China [1][2] - The company has developed a comprehensive ecosystem for health and elderly care, focusing on "insurance + service" to meet consumer needs [1][4] Health Management Initiatives - The MOVE health management platform integrates core resources across prevention, diagnosis, rehabilitation, and elderly care, promoting proactive health management [4][5] - Innovations such as the "Zhonghong Family Doctor" service enhance the platform's offerings, providing personalized health management for families [4][5] Elderly Care Services - Zhonghong Insurance has launched a comprehensive elderly care service network, covering home care, institutional care, and high-end community services [5][6] - The company has expanded its service network to over 270 institutions across 40 cities, providing more than 150,000 elderly care beds [6] Financial Health and Product Offerings - Approximately 70% of respondents believe financial health significantly impacts personal health and longevity, yet many lack adequate retirement planning [7][8] - Zhonghong Insurance's product offerings include a diversified range of health, elderly, and life insurance products designed to meet various financial needs throughout different life stages [9][10] Innovative Product Development - The company focuses on creating differentiated insurance products to address the complex needs of consumers, moving beyond traditional offerings [9][11] - Examples include the "Zhonghong Health Double Star Insurance Plan," which combines critical illness coverage with health incentives [10][11] Conclusion - Zhonghong Insurance's approach emphasizes a holistic view of health and elderly care, integrating services and products to support consumers in achieving a better quality of life as they age [12]
产品为经,服务为纬:中宏保险让“老有颐养”照进现实
第一财经· 2025-08-20 03:36
Core Viewpoint - The article emphasizes the shift in consumer perception regarding longevity in China, highlighting a growing focus on holistic health rather than merely extending lifespan. The findings from the Manulife Asia Care Survey indicate that while many consumers express confidence in their preparedness for healthy aging, there is a significant gap between this confidence and actual health management actions [1][4]. Group 1: Consumer Insights - Only 7% of respondents prioritize extending lifespan as their main goal for old age, while 52% focus on achieving a balance in physical, mental, social, and financial health [1]. - Despite 88% of respondents believing they are prepared for healthy aging, less than 40% undergo regular health check-ups, and only 15%-25% monitor key health indicators [1][4]. - Nearly 40% of respondents have their assets concentrated in cash or fixed deposits, indicating a lack of diversified financial planning [1][10]. Group 2: Company Strategy - Manulife Insurance aims to bridge the gap between consumer aspirations and actions by establishing itself as a leading health and retirement expert in China [1][2]. - The company has developed a comprehensive product system centered around health protection, retirement protection, and personal protection, supported by the MOVE platform for health management services [2][5]. - The MOVE platform integrates core resources across prevention, treatment, rehabilitation, and retirement, emphasizing proactive health management [5][6]. Group 3: Health Management Services - The MOVE health management platform offers personalized health monitoring and advice through interactive features such as health assessments and video consultations [5][6]. - In 2023, the company introduced the "Manulife Family Doctor" service, which provides comprehensive support for family health management, including consultations and medical arrangements [6]. - The company has completed 38,344 online consultations and 5,329 offline medical services in 2024, demonstrating its commitment to a full-spectrum health service [6]. Group 4: Retirement and Financial Planning - Approximately 70% of respondents believe financial status significantly impacts health and longevity, yet many exhibit conservative asset allocation, with nearly 40% holding cash or fixed deposits [10]. - The presence of a professional financial advisor correlates with higher confidence in retirement financial status, with 80% of those with advisors feeling secure compared to 58% without [10]. - Manulife Insurance has developed a product system based on health, retirement, and personal protection to address the financial needs of consumers at different life stages [10][12]. Group 5: Product Innovation - The company focuses on creating differentiated insurance products to meet complex consumer needs, exemplified by innovative combinations of critical illness and whole life insurance [11][12]. - New product designs include high-end medical insurance for children and a decreasing coverage life insurance product, catering to diverse customer requirements [13][14]. - Manulife Insurance's personal pension products offer tax benefits while addressing long-term retirement savings needs, reflecting the company's commitment to supporting consumers in an aging society [14].
从“风险承担者”到“价值共创者”,服务如何重塑万亿平安?
Di Yi Cai Jing· 2025-07-28 15:46
Group 1 - The insurance industry is transitioning from a low-frequency interaction model to a high-frequency service model, creating new competitive barriers and enhancing customer engagement [1][9][12] - The concept of "value co-creation" is emphasized, where both customers and insurance companies benefit from enhanced service experiences [1][13][15] - China Ping An has positioned service as equally important as product innovation, launching the "Three Savings" initiative to enhance customer experience and redefine business value [2][12][14] Group 2 - Ping An's "Three Savings" initiative focuses on providing services that are "worry-free, time-saving, and cost-saving," addressing common pain points in financial, medical, and elderly care services [3][4][8] - The company has implemented various service cases, such as global emergency rescue and health management, showcasing the integration of technology to improve service efficiency [4][6][19] - Ping An's service model is unique in the market, leveraging existing resources to create a comprehensive ecosystem for medical and elderly care without heavy capital investment [11][12][15] Group 3 - The evolution of insurance services is moving from a focus on claims to a core value of service, with a growing consensus among companies on the importance of integrating products and services [9][14] - Ping An's approach includes a robust O2O service network that connects various service points, enhancing customer experience and creating a seamless service flow [11][12][15] - The company has achieved significant customer engagement, with 63% of clients utilizing services from its medical and elderly care ecosystem, leading to higher contract numbers and asset management [15][24]
中国人寿财险广东分公司迎战台风“韦帕” 专业担当守护民生
Group 1 - The core viewpoint of the article highlights the proactive measures taken by China Life Property & Casualty Insurance Guangdong Branch in response to Typhoon "Weipa," demonstrating the insurance industry's responsibility and commitment [1] Group 2 - Before the disaster, the company activated its emergency plan, efficiently coordinating across provincial, municipal, and county levels, and disseminated over 850,000 early warning messages and disaster prevention guidelines [2] - The company conducted on-site inspections at over 90 flood-prone areas and completed risk assessments for 251 key enterprises, showcasing its commitment to disaster prevention [2] Group 3 - During the disaster, the company's claims personnel were on high alert, providing immediate assistance to clients affected by the typhoon, including guiding clients to safety and coordinating rescue efforts [5][7] - The company reported receiving 405 claims related to the typhoon, with estimated losses of 9.74 million yuan, and deployed over 1,024 service personnel and 592 inspection vehicles [7] Group 4 - The agricultural insurance team provided on-site disaster prevention guidance to farmers, helping them mitigate risks to crops, particularly rice, during the typhoon [9][10] - The company assisted in the urgent harvesting of 16,200 acres of rice and inspected 1,208 acres of fish ponds, demonstrating its commitment to safeguarding agricultural production [12]
分红险转型并非简单回归
Zheng Quan Shi Bao· 2025-07-20 18:50
Core Viewpoint - The domestic life insurance industry is recognizing the necessity of developing participating insurance products as a response to declining interest rates and as a proactive change [1][2]. Group 1: Industry Transformation - The new "National Ten Articles" released in September 2024 emphasizes the promotion of product transformation and upgrading, supporting the development of floating income insurance [1]. - Participating insurance was previously dominant, accounting for over 70% of the domestic life insurance market before the market-oriented rate reform in 2013 [1]. - The return of participating insurance to the mainstream is not merely a regression but a necessary evolution of the life insurance industry in response to changing cycles [1]. Group 2: Market Conditions - Current conditions for promoting participating insurance are more favorable compared to a decade ago, with increased customer acceptance driven by demand for protection and wealth management [2]. - The sales force is becoming more professional, with tiered sales strategies allowing better communication of the product's guaranteed lower returns and flexible upper returns [2]. - Life insurance companies are placing greater emphasis on asset-liability management, involving investment teams in product development and sales processes, which facilitates promotion and investment of participating insurance funds [2]. Group 3: Customer-Centric Approach - Modern insurance companies are focusing on a customer-centric model, contrasting with the past emphasis on product yield alone, highlighting the importance of comprehensive service capabilities [2]. - The foundation of participating insurance remains long-term life insurance, aimed at addressing customer needs for retirement and wealth management [2]. - During the transformation, insurance companies are not solely focused on premium income but also on enhancing their teams and overall service capabilities to better meet customer demands [2].
“能修还能赔” 华安保险开展“安家宝”服务送到家暖心行动
Cai Fu Zai Xian· 2025-07-17 09:27
Group 1 - The core idea of the article is that Hu'an Insurance is actively promoting its "Anjiabao" family comprehensive insurance by providing personalized value-added services to customers, emphasizing the theme of "insurance makes life better" [1][11] - During the "7.8 National Insurance Publicity Day" event in 2025, Hu'an Insurance launched a "warm service delivery" initiative, offering services such as pipeline dredging, home appliance inspection and cleaning, and pet health check-ups directly to customers' homes [1][6] - The "Anjiabao" insurance product combines protection and service, allowing customers to experience a tangible sense of service-oriented insurance products [11] Group 2 - Hu'an Insurance staff visited customers' homes in various regions, including Hubei, Jiangsu, Guangxi, Sichuan, and Qingdao, to provide services as per policy agreements, thereby gaining insights into customers' daily insurance and service needs [6][11] - The "Anjiabao" family comprehensive insurance not only offers home-related services but also expands coverage to include telecom fraud, pet medical care, and accidental insurance for the elderly, effectively merging protection with service [11] - The company plans to continue exploring the "insurance + service" model, aiming to integrate high-frequency life service resources to provide better home insurance products and services, catering to the increasingly diverse insurance needs of consumers [11]
郭晓涛:升级四大客户权益体系,中国平安已跨界成高品质客户服务的整合者
Jing Ji Guan Cha Wang· 2025-07-16 03:24
Core Viewpoint - Ping An Group aims to integrate high-quality services in healthcare, health, elderly care, and sports to provide 245 million customers with a "good life" that includes financial security and family happiness [2][3] Group 1: Customer Needs and Service Offerings - The "Enjoy Ping An" customer rights system covers four main areas: sports, education, entertainment, and health management, offering nearly a hundred value-added rights to enhance customer experience [3][4] - For elderly customers, a "good life" encompasses comprehensive needs in healthcare, health, lifestyle, and entertainment, with Ping An's layout based on the "9073" elderly care model [4][5] - For parents, a "good life" includes well-planned education for their children, with Ping An connecting various resources to provide value-added services in academic planning and consultation [4][5] Group 2: Service System Development - As of Q1 2025, Ping An's personal customer base reached 245 million, with 25% of customers holding four or more Ping An products, indicating a diversification of customer needs [5][6] - The service system is structured into three layers: basic protection, "Add Peace," and "Enjoy Peace," with the latter focusing on comprehensive services in sports, education, culture, and health [6][7] - The transition from "Add Peace" to "Enjoy Peace" emphasizes a customer-centric approach, aiming to continuously improve service quality based on customer feedback [6][8] Group 3: Strategic Transformation and Business Empowerment - Ping An's transformation into a high-quality service integrator is supported by its successful implementation of a "comprehensive finance + healthcare and elderly care" strategy [7][8] - The healthcare and elderly care layout includes a team of approximately 50,000 doctors and partnerships with nearly 37,000 hospitals, ensuring comprehensive service coverage [7] - As of Q1 2025, the new business value of Ping An's life and health insurance reached 12.891 billion, a year-on-year increase of 34.9%, with 63% of personal customers enjoying services from the healthcare and elderly care ecosystem [7][8]
中国平安郭晓涛:打造客户权益体系,让2.45亿客户拥有“好生活”
Core Viewpoint - Ping An Group aims to leverage financial power to integrate high-quality services in healthcare, health, elderly care, and sports, allowing 245 million customers to truly enjoy a "good life" [1] Group 1: Customer Rights System - The "Enjoy Ping An" customer rights system is designed to provide diverse high-quality services across four main areas: sports, education, entertainment, and health management, offering nearly a hundred value-added rights [2] - The system aims to meet the comprehensive needs of elderly customers, focusing on healthcare, lifestyle, and entertainment, with a strong emphasis on integrated services [2] - Ping An has established a comprehensive layout in the elderly care sector based on the "9073" elderly care pattern, providing high-quality elderly care communities and services [2] Group 2: Educational Services - For parents, a "good life" includes well-planned education for their children, and Ping An connects various resources to offer value-added services covering study tours, school admissions, and overseas studies [3] - Events like admission seminars featuring education experts have received enthusiastic responses from customers, indicating strong demand for educational planning services [3] Group 3: Service System Development - As of Q1 2025, Ping An's personal customer base reached 245 million, with 25% of customers holding four or more products, and over 70% having been served for more than five years [4] - The service system has evolved into a three-tier structure: basic protection, "Add Peace," and "Enjoy Peace," focusing on comprehensive service offerings that address customer needs in various life scenarios [4] Group 4: Strategic Transformation - Ping An's transformation from "Add Peace" to "Enjoy Peace" emphasizes a customer-centric approach, continuously improving service quality based on customer feedback [5] - The company's confidence in its cross-industry transformation stems from its successful implementation of a "comprehensive finance + healthcare and elderly care" strategy, enhancing its service ecosystem [6] Group 5: Business Performance - As of Q1 2025, the new business value of Ping An's life and health insurance reached 12.891 billion yuan, a year-on-year increase of 34.9% [6] - Approximately 63% of Ping An's 245 million personal customers enjoy services from the healthcare and elderly care ecosystem, with average contract numbers and assets under management significantly higher than those not utilizing these services [6] Group 6: Future Outlook - The ongoing improvement of the "insurance + service" system is expected to further integrate insurance into everyday life, becoming a valuable assistant for customers' "good life" [7]
“享平安”客户权益体系:让客户“省心、省时、又省钱”,畅享美好生活
Di Yi Cai Jing· 2025-07-13 14:03
Core Viewpoint - Ping An Life has launched the "Enjoy Ping An" customer rights system, focusing on the core needs of Chinese families in sports, education, entertainment, and health management, aiming to provide a "worry-free, time-saving, and cost-effective" lifestyle experience [1][6] Group 1: Customer Rights System Overview - The "Enjoy Ping An" system integrates professional resources and services, offering a membership value-added service that encompasses sports, children's education, entertainment, and health management [1][2] - The system provides nearly a hundred value-added "good rights" to help customers and their families enjoy a "good life" [2][3] Group 2: Sports Services - In sports, "Enjoy Ping An" connects quality suppliers to create a multi-scenario sports ecosystem, focusing on outdoor, intellectual, ball games, and skiing [2] - Services include VIP access for skiing, gym monthly passes, and golf reservations, facilitating fitness and leisure for customers [2] Group 3: Education Services - In children's education, the system links resources from renowned companies, schools, and educational institutions, offering services like admission consulting and various educational camps [3] - It provides a one-stop educational support service covering all age groups, focusing on skill enhancement, admission planning, and study abroad services [3] Group 4: Entertainment Services - "Enjoy Ping An" enhances life services by integrating various rights such as emergency assistance, travel services, and concert tickets [3] - It also offers cultural experiences through designed scenarios in cultural education and tourism, including a public welfare project for the elderly [3] Group 5: Health Management Services - The system integrates internal and external resources to provide free online consultations, with additional services like medical accompaniment and expert appointments as membership levels increase [3] - Offline activities include health forums and wellness salons, ensuring high-quality health management for customers [3] Group 6: Event Highlights - The launch event featured notable figures sharing insights on the concept of a "good life," emphasizing the importance of education, health, and cultural enrichment [4][5] - Participants engaged in interactive activities, showcasing the community aspect of the "Enjoy Ping An" initiative [5] Group 7: Continuous Innovation - The launch of the "Enjoy Ping An" system follows the earlier introduction of the "Add Ping An" insurance and service system, reflecting the company's commitment to enhancing customer experience through innovative services [6][7] - The company aims to integrate insurance into daily life, positioning itself as a reliable partner in achieving a better quality of life for customers [6][7]
保险预定利率逼近1.5%,市场却不再“炒停售”
Core Viewpoint - The insurance industry in China is entering a low interest rate environment, with the standard rate for life insurance products expected to drop to 1.5%, significantly impacting product offerings and sales strategies [1][2][5]. Interest Rate Adjustments - The predetermined interest rate for ordinary life insurance is projected to decrease from 2.5% to 2.0%, while dividend insurance will drop from 2.0% to 1.5%, and universal insurance from 1.5% to 1.0% by the end of August 2025 [1][2]. - The China Insurance Industry Association's research value for the first quarter of 2025 was reported at 2.13%, a decline of 21 basis points from the beginning of the year [1][2]. Market Response - The market reaction to the impending rate cuts has been notably subdued, with agents reporting difficulties in selling existing products, indicating a shift in consumer focus away from guaranteed returns [1][6]. - Some insurance companies have already launched new products with a 1.5% predetermined interest rate, signaling a proactive approach to the changing market conditions [3]. Risk Management - The low interest rate environment has heightened the risk of interest spread losses, where investment returns fail to cover the guaranteed rates promised to policyholders [5]. - The current yield on 10-year government bonds is around 1.67%, creating a significant gap with the historical rates of 3%-4.025% for products sold during peak periods [5]. Shift in Sales Strategy - As guaranteed returns become less attractive, insurance companies are increasingly focusing on value-added services and customer engagement, moving towards a "insurance + service" model [8][10]. - The industry is witnessing a transformation where agents are expected to adopt a consultative role rather than a purely sales-driven approach, emphasizing the importance of holistic service offerings [10]. Product Innovation - The introduction of additional services, such as health management and elder care, is becoming a key selling point for insurance products, reflecting changing consumer preferences [9][10]. - Companies are integrating various service offerings into their insurance products to enhance customer experience and retention [9][10].