健身器材市场增长

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跨境电商运营:2025年全球健身器材市场洞察报告
Sou Hu Cai Jing· 2025-08-08 15:54
Market Overview - The global fitness equipment market is projected to reach USD 17.92 billion in 2024 and USD 30.61 billion by 2034, with a compound annual growth rate (CAGR) of 5.5% during the forecast period [8][9]. - The market includes various equipment types such as treadmills, ellipticals, rowing machines, and strength training devices, driven by rising health awareness and increasing obesity rates [8][5]. - The prevalence of chronic diseases due to lifestyle changes and unhealthy eating habits is boosting the demand for fitness equipment and global fitness centers [8][5]. Regional Analysis - North America holds the largest market share at 33%, while the Asia-Pacific region is expected to grow the fastest, driven by rising health consciousness and disposable income [16][17]. - The demand for fitness equipment in countries like China and India is increasing significantly due to a growing young population and the adoption of Western culture [16][17]. E-commerce Growth - The e-commerce segment of the fitness equipment market is expected to reach USD 14.076 billion by 2029, showing significant growth from 2024 to 2029 [13][14]. - Although traditional offline sales remain the primary channel, online retail is gradually increasing its market share, especially during the pandemic [13][14]. Home Fitness Equipment Market - The global home fitness equipment market is estimated at USD 11.6 billion in 2023, projected to grow to USD 18.94 billion by 2032, reflecting a CAGR of 5.8% [18][19]. - Despite a decline in demand post-pandemic, the market remains at a high level, with significant consumer interest in home fitness solutions [19][18]. Consumer Insights - The age group of 18-34 years shows the highest exercise frequency, while the 35-54 age group exhibits a strong intent to purchase fitness equipment [21][22]. - Males have a slightly higher purchasing intent for fitness equipment compared to females, with a growing interest among women in products that enhance flexibility and balance [23][22]. Market Trends - Key trends include innovation in smart products, brand upgrades, exploration of emerging markets, and product differentiation [5]. - Notable brand examples include Peloton, which leads with a hardware-software-community model, and UREVO, which successfully expanded internationally through multi-platform sales and localization strategies [5].