作者｜任彩茹 36氪获悉，居家健身品牌「沐小马」近日完成近千万元Pre-A轮融资，投资方为青岛聚康企业管理有限公司。本轮资金将重点用于电机等核心零部件的自 研、新产品的研发及推广。 「沐小马」成立于2023年，希望从实用性出发，通过产品形态、配重形式的优化，推动"力量器械"进入真实的居家健身场景。其首款产品"活力健身凳"最初 在"小米有品"完成众筹上线，目前产品矩阵已扩充至入门级和专业级健身凳、健身配件等，且已布局天猫、抖音及线下等多渠道。 沐小马"活力健身凳" 沐小马创始人朱云涛曾在海尔任职多年，具有丰富的家电产品设计经验，也完整经历了中国家电品牌一步步从外资品牌手中拿走份额的时期。 智能化居家健身设备的"新叙事"之前，沐小马近两年也凭借其健身凳产品，先走出了一条"被认识"的道路。 在过去两年的健身凳产品研发中，沐小马抛开了居家健身器材常见的"商用器材简化"的底层逻辑，而是基于居家场景的原生需求重新设计，主旨是解决两大 问题——一是如何增加使用粘性、让器材真正被用起来；二是不健身的时候它能用来干什么。 "无论是外观造型还是用料，我们的健身凳本身都做成了一个非常优秀的凳子，你看不到一根钢管。"朱云涛说。在其健 ...

本文转自【人民日报健康客户端】； 新的一年要好好吃饭、要坚持运动、要早点睡觉……新年伊始，你又默默立下了多少个flag（目标）？但大多数是不是在日复一日的生活中不了了之？ 我们不妨换一种活法——不贪多、不求快，只专注于那些能轻松融入日常的"养生小事"。如果你也渴望拥有更轻盈的身体、气色更好的皮肤、更饱满的精 神状态，那就从下面这8个被科学验证的"年轻习惯"开始，慢慢养、坚持做。 1. 每天"靠墙站"10分钟， 挺拔体态自然来 如果难以开展运动，不妨试试从最简单的"靠墙站立"开始。这不仅仅是一个姿势，更是一种反重力的全身肌肉训练，持续标准站立1分钟就可以有效消耗 热量。 很多人常常有脖子前倾的习惯，不但身高大打折扣，连气质都减分许多。对于轻微的驼背，靠墙站立就是一个不错的矫正方法，简单有效。 健康时报图 2. 每餐尽量吃"八分饱"， 当然，防晒不等于完全隔绝日光，手背、胳膊等部位可适当接受温和日照，以促进维生素D合成。 要懂得适可而止 "饭吃八分饱，健康活到老"不仅是经验之谈，更是经过科学验证。2023年，国际期刊《自然·衰老》上发表的一项研究发现：减少25%卡路里的摄入（约保 持七到八分饱），可将健康成年人的 ...

摘要 ： 吾国不若人可知矣，非道弱也，器弗如也。 记中国人创办的首家科学仪器公司——科学仪器馆成 立。 特别提示 微信机制调整，点击顶部"仪器信息网" → 右上方"…" → 设为 ★ 星标，否则很可能无法看到我 们的推送。 1901年的上海滩，药房里零星售卖的物理器械和化学仪器价格高得离谱。日本东京却有数十 家专卖店，摆满了精密的实验设备。中国学者 钟观光 在《东游日记》中痛心疾首：" 吾国不 若人可知矣，非道弱也，器弗如也。 "（我们落后不是因为人笨，而是工具不行！）这一年， 四位爱国学者凑了5000两白银，在上海宝善街创立了中国人第一家科学仪器公司——科学仪 器馆。他们像现代版的"鲁班"，决心用双手打造属于中国的科学工具。 | 供盤街科學儀器館講務 | | | | --- | --- | --- | | 出 | 陈内公往辛 HB 教 | 2X | | 也上進行以發揮神州防質文明 | 工業品 前於原 料製 | 范 | | 甘露 《欽育品專從優美理想上者手 | 加 奮 他 此後常業方 | | | 區額一方建領之餘益 | 新 特凝 ਜਾ | | | 印以做館有功教育呈論 | 形 術 श्रह 本年 | | | ...

Core Viewpoint - The article discusses the humorous experiences of consumers when shopping online, highlighting the discrepancies between expectations and reality in product deliveries [1]. Group 1: Consumer Experiences - Consumers often face unexpected outcomes when purchasing items online, such as receiving products that are significantly smaller than anticipated, leading to humorous situations [4][10]. - A specific example includes a consumer who ordered a laundry detergent, only to realize the size was much smaller than the standard 500ml water bottle, causing confusion and laughter [5]. - Another instance involves a consumer who bought a swimming pool for their dog, only to find it was too small for the pet, resulting in disappointment [10]. Group 2: Product Quality and Expectations - The article emphasizes that many consumers have encountered products that do not match their descriptions, such as receiving a keychain instead of shoes or a picture of a mirror instead of the actual item [10][12]. - These experiences reflect a broader issue in online shopping where the quality and size of products can lead to consumer dissatisfaction and humorous anecdotes shared on social media [8][9].

Group 1 - The core viewpoint of the article highlights the rising popularity of various consumer activities during the National Day and Mid-Autumn Festival holidays, with an emphasis on local experiences such as sports and exhibitions, rather than solely traditional travel [1] Group 2 - In Nanchang, Jiangxi, a cultural and sports industry park saw a significant influx of citizens engaging in sports activities during the holiday, with vibrant scenes of players on the courts and families enjoying go-karting [3] - The sports hotel within the park reported an occupancy rate of 80%-90%, offering guests discounts at various venues with their hotel cards, indicating strong demand for sports-related accommodations [5] Group 3 - In Jilin City, many citizens visited the "Ten Thousand Products City Exhibition Hall" to explore innovative sports products, particularly those made from carbon fiber, which has transitioned from aerospace applications to consumer goods, driving new consumption [5] - The latest data indicates that Jilin's carbon fiber industry has reached a production capacity of 300,000 tons, capturing approximately 50% of the domestic market share [7]

Group 1 - The core viewpoint of the articles highlights the rising popularity of various consumer activities during the National Day and Mid-Autumn Festival holiday, with an emphasis on local experiences such as sports and exhibitions rather than just travel [1] Group 2 - In Nanchang, Jiangxi, a cultural and sports industry park saw a significant influx of citizens engaging in sports activities, with vibrant scenes of players actively participating in games [3] - The sports hotel within the park maintained high occupancy, featuring amenities like yoga mats, dumbbells, and sports mirrors, attracting many sports enthusiasts [5] Group 3 - In Jilin City, many citizens visited the "Ten Thousand Products City Exhibition Hall" to explore innovative sports products, particularly those made from carbon fiber, which has transitioned from aerospace applications to consumer goods [7] - The latest data indicates that Jilin City's carbon fiber industry chain has reached a production capacity of 300,000 tons, capturing approximately 50% of the domestic market share [7]

Market Overview - The global fitness equipment market is projected to reach USD 17.92 billion in 2024 and USD 30.61 billion by 2034, with a compound annual growth rate (CAGR) of 5.5% during the forecast period [8][9]. - The market includes various equipment types such as treadmills, ellipticals, rowing machines, and strength training devices, driven by rising health awareness and increasing obesity rates [8][5]. - The prevalence of chronic diseases due to lifestyle changes and unhealthy eating habits is boosting the demand for fitness equipment and global fitness centers [8][5]. Regional Analysis - North America holds the largest market share at 33%, while the Asia-Pacific region is expected to grow the fastest, driven by rising health consciousness and disposable income [16][17]. - The demand for fitness equipment in countries like China and India is increasing significantly due to a growing young population and the adoption of Western culture [16][17]. E-commerce Growth - The e-commerce segment of the fitness equipment market is expected to reach USD 14.076 billion by 2029, showing significant growth from 2024 to 2029 [13][14]. - Although traditional offline sales remain the primary channel, online retail is gradually increasing its market share, especially during the pandemic [13][14]. Home Fitness Equipment Market - The global home fitness equipment market is estimated at USD 11.6 billion in 2023, projected to grow to USD 18.94 billion by 2032, reflecting a CAGR of 5.8% [18][19]. - Despite a decline in demand post-pandemic, the market remains at a high level, with significant consumer interest in home fitness solutions [19][18]. Consumer Insights - The age group of 18-34 years shows the highest exercise frequency, while the 35-54 age group exhibits a strong intent to purchase fitness equipment [21][22]. - Males have a slightly higher purchasing intent for fitness equipment compared to females, with a growing interest among women in products that enhance flexibility and balance [23][22]. Market Trends - Key trends include innovation in smart products, brand upgrades, exploration of emerging markets, and product differentiation [5]. - Notable brand examples include Peloton, which leads with a hardware-software-community model, and UREVO, which successfully expanded internationally through multi-platform sales and localization strategies [5].

Group 1 - Jiangsu sports goods and equipment exports reached 6.8 billion yuan from January to May, with a year-on-year growth of 7.8% [1] - Nanjing Jinbao Sports Equipment Co., Ltd. reported a 36% increase in football exports during the same period [1] - Nantong Kaixuan Sports Goods Co., Ltd. exports over 9 million yuan worth of sports products to 18 countries and regions [1] Group 2 - Zhenjiang Hangyan Sports Goods Co., Ltd. has seen significant growth in badminton and lightweight sports equipment exports, with orders extending to July [2] - Nantong Ironman Sports Goods Co., Ltd. focuses on "Internet + Sports" and has developed nearly 900 patents for its products [2] - Jiangsu Jinling Sports Equipment Co., Ltd. has a global customer network covering over 80 countries and regions, actively participating in major international events [3]

Core Viewpoint - The article highlights the increasing trend of elderly individuals engaging in strength training at gyms, showcasing their impressive physical capabilities and the shift in societal perceptions regarding fitness among older adults [10][11][12]. Group 1: Elderly Fitness Trends - More elderly individuals are entering gyms, transitioning from outdoor parks to indoor fitness environments, and becoming formidable competitors against younger gym-goers [8][10]. - The article describes various elderly individuals, such as a 73-year-old man lifting 60 kg and an 80-year-old woman performing pull-ups, emphasizing their remarkable strength and fitness levels [7][18]. - The elderly are adopting a relaxed and enjoyable approach to fitness, focusing on personal enjoyment rather than strict routines, which contrasts with the more regimented training of younger individuals [22][40]. Group 2: Social Dynamics and Family Involvement - Younger generations are encouraging their parents to join gyms, often participating together to foster a shared interest in fitness and improve their parents' health [45][46]. - The article notes that many elderly individuals are discovering hidden fitness talents, surprising their children with their strength and capabilities [53][54]. - The social aspect of gym attendance for the elderly is highlighted, as they engage in conversations and form connections, creating a community atmosphere within the gym [37][38]. Group 3: Health Benefits and Lifestyle Changes - The article discusses the health benefits of strength training for the elderly, including increased muscle mass and improved overall health, which can help prevent injuries and enhance quality of life [119][124]. - It emphasizes the importance of a balanced diet alongside exercise, with elderly individuals adopting healthier eating habits to support their fitness goals [104][118]. - The narrative illustrates how elderly individuals are redefining their lifestyles, prioritizing fitness and health, and finding joy in their physical activities [134][135].

Core Viewpoint - The article highlights the challenges faced by foreign trade enterprises and the proactive measures taken by Feier Intelligent to adapt to the changing international trade environment, particularly through innovative marketing strategies and market expansion efforts [1][4]. Group 1: Company Overview - Feier Intelligent specializes in fitness equipment and has successfully established itself in the cross-border e-commerce market, achieving significant sales milestones with products like abdominal machines and fat-burning machines, generating over $2 million and $10 million in sales respectively [1][2]. - The company originated in Yiwu, China, and has expanded its operations by establishing cross-border headquarters and R&D centers in Shenzhen and Hangzhou [2]. Group 2: Marketing and Sales Strategy - In response to market saturation and product similarity, Feier Intelligent shifted its marketing strategy to include storytelling through short videos and live streaming, which has significantly increased user engagement and sales [2]. - The company has adopted a "24-hour live streaming" format to ensure consistent sales and customer interaction, leading to viral success with some videos reaching over 5 million views [2]. Group 3: Market Challenges and Responses - Feier Intelligent faces uncertainties in the international trade environment, with 80% of its orders coming from the North American market, prompting the need for diversified strategies to mitigate risks [4]. - To address rising costs, the company is adjusting product prices, optimizing supply chain partnerships, and enhancing logistics through direct agreements with shipping companies [5]. Group 4: Global Expansion Efforts - The company is actively expanding into European and Latin American markets, forming specialized teams for market research and local operations, and planning to establish manufacturing facilities in Southeast Asia to reduce costs and diversify risk [5]. - Feier Intelligent is participating in global trade shows to showcase new products and attract potential partners, indicating a strong commitment to international growth [5].