Market Overview - The global fitness equipment market is projected to reach USD 17.92 billion in 2024 and USD 30.61 billion by 2034, with a compound annual growth rate (CAGR) of 5.5% during the forecast period [8][9]. - The market includes various equipment types such as treadmills, ellipticals, rowing machines, and strength training devices, driven by rising health awareness and increasing obesity rates [8][5]. - The prevalence of chronic diseases due to lifestyle changes and unhealthy eating habits is boosting the demand for fitness equipment and global fitness centers [8][5]. Regional Analysis - North America holds the largest market share at 33%, while the Asia-Pacific region is expected to grow the fastest, driven by rising health consciousness and disposable income [16][17]. - The demand for fitness equipment in countries like China and India is increasing significantly due to a growing young population and the adoption of Western culture [16][17]. E-commerce Growth - The e-commerce segment of the fitness equipment market is expected to reach USD 14.076 billion by 2029, showing significant growth from 2024 to 2029 [13][14]. - Although traditional offline sales remain the primary channel, online retail is gradually increasing its market share, especially during the pandemic [13][14]. Home Fitness Equipment Market - The global home fitness equipment market is estimated at USD 11.6 billion in 2023, projected to grow to USD 18.94 billion by 2032, reflecting a CAGR of 5.8% [18][19]. - Despite a decline in demand post-pandemic, the market remains at a high level, with significant consumer interest in home fitness solutions [19][18]. Consumer Insights - The age group of 18-34 years shows the highest exercise frequency, while the 35-54 age group exhibits a strong intent to purchase fitness equipment [21][22]. - Males have a slightly higher purchasing intent for fitness equipment compared to females, with a growing interest among women in products that enhance flexibility and balance [23][22]. Market Trends - Key trends include innovation in smart products, brand upgrades, exploration of emerging markets, and product differentiation [5]. - Notable brand examples include Peloton, which leads with a hardware-software-community model, and UREVO, which successfully expanded internationally through multi-platform sales and localization strategies [5].

Group 1 - Jiangsu sports goods and equipment exports reached 6.8 billion yuan from January to May, with a year-on-year growth of 7.8% [1] - Nanjing Jinbao Sports Equipment Co., Ltd. reported a 36% increase in football exports during the same period [1] - Nantong Kaixuan Sports Goods Co., Ltd. exports over 9 million yuan worth of sports products to 18 countries and regions [1] Group 2 - Zhenjiang Hangyan Sports Goods Co., Ltd. has seen significant growth in badminton and lightweight sports equipment exports, with orders extending to July [2] - Nantong Ironman Sports Goods Co., Ltd. focuses on "Internet + Sports" and has developed nearly 900 patents for its products [2] - Jiangsu Jinling Sports Equipment Co., Ltd. has a global customer network covering over 80 countries and regions, actively participating in major international events [3]

健身房里，心急想要露出马甲线的年轻人，疯狂举铁、爬坡，开启低卡饮食。而努力的身影里，还有一群头发花白的健身老炮。 他们是碾压"脆皮年轻人"的硬核老人，个个都是卧虎藏龙的民间高手—— 人不是年轻才快乐，而是快乐才年轻。 文 ｜ Zoey 来源｜ 视觉志（ID: iiidaily） 封面来源 ｜ Pixabay "撸铁"的风，还是吹向了老年人。 气温渐暖，春意盎然，人们纷纷脱下厚重外套，换起轻便春装。 以下文章来源于视觉志 ，作者Zoey 视觉志 . 看见新生活 73岁老大爷举60公斤哑铃推胸不在话下，80岁奶奶引体向上练得游刃有余，60多岁保洁大爷，动作标准地硬拉120斤杠铃。 大爷大妈纷纷从公园、小区、广场转战健身房，开启新一轮撸铁热潮，成为健身房里的最狠卷王。 越来越多老年人涌入健身房"撸铁" 增肌，老年人卷出新高度 今年春天，肌肉成了这届老年人的时尚单品。 如果仔细看，会发现健身房里多了一些70多岁的老男孩，他们力量惊人，小伙见了都得喊声"哥"，这自律的劲头，让人佩服得五体投地。 大爷们手臂上清晰可见的肌肉纹路，无时无刻不在激起年轻人再加练30分钟的决心。 图源@Y . Z 大爷身穿"全国统一"款遛弯背心 ...

Core Viewpoint - The article highlights the challenges faced by foreign trade enterprises and the proactive measures taken by Feier Intelligent to adapt to the changing international trade environment, particularly through innovative marketing strategies and market expansion efforts [1][4]. Group 1: Company Overview - Feier Intelligent specializes in fitness equipment and has successfully established itself in the cross-border e-commerce market, achieving significant sales milestones with products like abdominal machines and fat-burning machines, generating over $2 million and $10 million in sales respectively [1][2]. - The company originated in Yiwu, China, and has expanded its operations by establishing cross-border headquarters and R&D centers in Shenzhen and Hangzhou [2]. Group 2: Marketing and Sales Strategy - In response to market saturation and product similarity, Feier Intelligent shifted its marketing strategy to include storytelling through short videos and live streaming, which has significantly increased user engagement and sales [2]. - The company has adopted a "24-hour live streaming" format to ensure consistent sales and customer interaction, leading to viral success with some videos reaching over 5 million views [2]. Group 3: Market Challenges and Responses - Feier Intelligent faces uncertainties in the international trade environment, with 80% of its orders coming from the North American market, prompting the need for diversified strategies to mitigate risks [4]. - To address rising costs, the company is adjusting product prices, optimizing supply chain partnerships, and enhancing logistics through direct agreements with shipping companies [5]. Group 4: Global Expansion Efforts - The company is actively expanding into European and Latin American markets, forming specialized teams for market research and local operations, and planning to establish manufacturing facilities in Southeast Asia to reduce costs and diversify risk [5]. - Feier Intelligent is participating in global trade shows to showcase new products and attract potential partners, indicating a strong commitment to international growth [5].