DATA SPECIALITY REVIEW BENCHMARKING 知行数据观察 婴童营养品品类 知行合一集团 经营使命 以数为据，不让企业走弯路 尊重专业，凡是彻底 核心价值观 企业精神 对标找差距，复盘取机会 经营理念 客户的生意就是知行人的命 目 C O N TE N TS 1 行业宏观市场调研 2 线上行业趋势总览 3 头部品牌抖音拆解 1. 行业定义分类 2. 行业市场规模 3. 政策法规趋势 4. 消费渠道趋势 1. 电商平台整体趋势 2. 各品类机会&增长点 3. TOP品牌规模占比 4. 细分品类TOP品牌 1. 品牌趋势 2. 产品矩阵 3. 营销布局 4. 人群画像 5. 内容营销策略 行业宏观市场调研 婴童营养品行业定义及分类 婴童营养品是针对婴幼儿（0-3 岁）及儿童（3-12 岁）等特殊群体，为满足其生长发育、营养补充或健康需求而设 计的营养补充剂、功能性食品或特殊膳食产品。这类产品通常依据不同人群的生理特点进行配方设计，形态包括片 剂、胶囊、滴剂、粉剂、口服液等，以适应不同年龄段的服用便利性。 类型 维生素 营 养 素 矿物质 益生菌 其它营养品 维生素C 维生素D 复合维生素 ...

Core Insights - The 2025 Nourish Awards recognized the German children's nutrition brand inne, which won the "Gold Award" for its product Little Gold Bar Calcium Magnesium Zinc and the "Silver Award" for inne Nasal Probiotic, highlighting the brand's excellence in product quality and research capabilities [1][2] Group 1 - The Nourish Awards are known for their independent and rigorous evaluation system, assessing innovation, nutritional value, safety, and market performance [2] - This marks the third consecutive year that inne has received accolades at the Nourish Awards, showcasing its sustained leadership in product and research strength [2] - Inne has established five research and development centers in Germany, China, the USA, and Italy, and founded the inne Nutrition and Health Research Institute, gathering top experts in nutrition, biology, and clinical medicine [2] Group 2 - Inne's recent participation in the expopharm 2025, Europe's largest professional pharmaceutical exhibition, garnered significant industry attention and media coverage from major outlets [2][3] - The brand emphasizes its commitment to scientific innovation and aims to uphold the "clinical evidence gold standard" in children's nutrition, driving industry innovation and supporting the health of the next generation [3]

Core Insights - The 17th National Nutrition Science Conference was held in Beijing, focusing on "Nutritional Innovation and Promoting High-Quality Development of National Health" [1] - The German children's nutrition brand inne gained attention for its research and innovation, particularly in the infant nutrition sub-forum [1] Group 1: Clinical Evidence and Product Development - inne emphasized that "clinical evidence is the gold standard for scientific nutrition" during the conference, showcasing its commitment to research and innovation [2] - The brand's eye care product line, particularly the Blue Light Shield gummies and Vision Stick drink, received significant attention, supported by clinical research [2] - A clinical study in collaboration with Nanjing Tongren Hospital is set for 2024, focusing on the effects of lutein and anthocyanins on children's visual function [2] Group 2: Research Achievements and Academic Recognition - The research on Kidtal, a patented ingredient from bamboo shoots, was presented, highlighting its role in promoting children's bone growth and development [3] - The study indicated that multi-nutrient supplementation is more effective than single calcium supplements in promoting growth factors and bone development [3] - The findings were published in the top nutrition journal "Nutrients," gaining international academic recognition [4] Group 3: Global Research and Development Strategy - inne has established a global R&D system with centers in China, the USA, Germany, and Italy, along with a 2300 square meter laboratory for efficacy verification [5] - The company has formed the inne Nutrition and Health Research Institute, gathering top experts to create a robust interdisciplinary research team [5] - inne's products meet international quality standards, including EU GMP certification and various awards in children's nutrition [5] Group 4: User Feedback and Market Validation - Positive user experiences were shared during the conference, reinforcing the effectiveness of inne's products [6] - The combination of clinical research and user feedback establishes a strong foundation of trust in inne's scientific nutrition approach [6] - This marks a new phase in the development of children's nutritional products, driven by cutting-edge research, clinical evidence, and real user value [6]

Core Insights - The 24th CBME International Baby, Maternity & Children Industry Expo in Shanghai showcased over 4,500 brands and attracted more than 100,000 professional visitors, marking a record scale for the event [1] - Inne, a German children's nutrition brand, highlighted its commitment to scientific nutrition through a groundbreaking academic conference focused on clinical evidence for calcium supplementation, shifting the industry towards evidence-based marketing [1][5] Group 1: Event Highlights - Inne's exhibition featured an immersive booth designed around the theme "Pinnacle Nutrition, Leading Growth," with a model of Mount Everest symbolizing the brand's pursuit of excellence [3] - The conference gathered industry experts and scholars, including notable figures from top hospitals, to discuss the importance of clinical evidence in advancing children's nutrition [5][6] Group 2: Product Innovations - Inne introduced upgraded products, including a liquid calcium supplement for children under 6 and a proprietary ingredient, Kidtal, aimed at enhancing bone growth during puberty, with research published in the journal "Nutrients" [4][6] - The company also presented clinically validated eye care products for children, which have shown effectiveness in alleviating visual fatigue and protecting against blue light damage [4][6] Group 3: Consumer Engagement - The exhibition attracted significant consumer interest, with interactive installations that allowed families to engage with the brand and learn about scientific nutrition [7] - Parents shared positive experiences with Inne products, emphasizing the brand's transparency in clinical research and its impact on children's health and growth [8] Group 4: Industry Impact - Inne's participation at CBME set a new benchmark for the industry by emphasizing the role of clinical evidence in driving high-quality development in children's nutrition [9] - The company plans to continue focusing on consumer needs and deepening clinical research to provide effective and transparent nutritional solutions for children's health [9]

Core Insights - The 24th CBME International Baby, Child & Maternity Industry Expo in Shanghai showcased over 4,500 brands and attracted more than 100,000 professional visitors, marking a new record in scale [1] - Inne's participation highlighted its commitment to clinical evidence in children's nutrition, launching a new standard for calcium supplementation based on scientific validation [4][5] - The brand's immersive exhibition theme "Peak Nutrition, Leading Growth" was visually represented by a model of Mount Everest, symbolizing its pursuit of excellence in research and product development [2] Company Highlights - Inne introduced upgraded products, including a liquid calcium supplement for children under 6 and a specialized calcium product for adolescents, both backed by clinical research published in the journal "Nutrients" [3][4] - The company hosted a significant academic conference on clinical evidence in calcium supplementation, featuring renowned experts and showcasing its global clinical validation system [4][5] - Inne's interactive exhibition attracted consumer engagement, with activities designed to promote scientific nutrition concepts among families [6][8] Industry Impact - The conference emphasized the importance of clinical evidence in driving high-quality development within the children's nutrition industry, setting a benchmark for future advancements [5][8] - Inne's approach to transparency in clinical research has resonated with consumers, enhancing trust and confidence in its products [7] - The brand aims to continue leading the industry by focusing on scientific research and addressing consumer needs, ensuring the health and growth of children globally [8]

Core Viewpoint - The article emphasizes the importance of "clinical validation" as a key standard for assessing the quality of children's health products, particularly calcium supplements, in the context of evolving scientific parenting concepts [1][4]. Group 1: Industry Developments - The CBME International Pregnancy, Baby, and Child Exhibition in Shanghai showcased the German children's nutrition brand inne, which launched a comprehensive clinical validation system for children's nutrition [1][3]. - Inne is leading a revolution in the industry by transitioning from "experience-driven" to "scientific evidence" in children's nutrition, establishing a new benchmark for product efficacy verification [2][11]. - The academic conference highlighted the shift in the industry towards clinical evidence as the core principle for children's nutritional supplements, marking a new era in the sector [1][11]. Group 2: Clinical Research and Findings - Clinical research conducted by inne in collaboration with various prestigious medical institutions has demonstrated the effectiveness of their calcium products, particularly the patented ingredient Kidtal, in promoting children's growth and bone health [5][7]. - The research findings have been published in the top-tier nutrition journal "Nutrients," indicating international academic recognition of the scientific validity and effectiveness of inne's products [5][6]. - Experts at the conference emphasized the necessity of clinical validation as the "gold standard" for assessing the safety and efficacy of calcium supplements for children [4][7]. Group 3: Future Directions - Inne plans to continue its commitment to scientific innovation and deepen its exploration of clinical validation, aiming to provide safer, more effective, and precise nutritional solutions for children's health [12]. - The establishment of the inne Institute of Nutrition and Health signifies a new phase in the company's efforts to integrate cutting-edge research into practical products for consumers [8][10].

Core Viewpoint - The article emphasizes the importance of "clinical validation" as a critical standard for evaluating children's health products, particularly calcium supplements, in the context of evolving scientific parenting concepts [1][6]. Group 1: Industry Trends - The children's nutrition industry is transitioning from "experience-driven" to "evidence-based" approaches, with a focus on clinical validation to establish new standards for calcium supplementation [3][14]. - Over 50% of calcium supplements in the market are still basic forms like calcium carbonate and lactate, with only 15% having undergone clinical trials, indicating a significant gap in scientific validation [4][6]. Group 2: Company Initiatives - Inne, a German-origin children's nutrition brand, has launched a comprehensive clinical validation system and hosted an academic conference titled "Clinical Validation: A Revolutionary Approach to Scientific Calcium Supplementation" [1][3]. - The company has established global research centers in Germany, China, Australia, and the USA, focusing on high-absorption, preservative-free nutritional products [4][11]. Group 3: Clinical Research and Findings - Clinical studies conducted in collaboration with reputable institutions have shown that Inne's proprietary ingredient, Kidtal, significantly promotes growth and bone health in children aged 2-12 [7][8]. - Research published in the international journal "Nutrients" has validated the effectiveness of Kidtal, enhancing its credibility in the scientific community [8][9]. Group 4: Future Directions - Inne plans to continue its commitment to scientific innovation and deepen clinical research collaborations to provide safer, more effective nutritional solutions for children's health [15].