Core Points - Xibei Catering Group officially announced multiple upgrades for its professional children's meals, including the introduction of a food ingredient card and a commitment to "five no-additives" [1] - The upgraded children's meals will feature four sets of growth meal combos and eleven customizable single items, adhering to principles of organic, natural, and freshly made ingredients [1] - The company emphasizes transparency by providing a food ingredient card for each meal, verified by a third-party testing agency, ensuring no MSG, chicken essence, flavoring, artificial coloring, or preservatives are included [1] Group 1 - The children's meal packaging has been upgraded to environmentally friendly, biodegradable paper pulp material, aligning with the philosophy of "Xibei loves babies, babies love the earth" [2] - Xibei has partnered with the well-known baby brand Babycare to provide soft, all-cotton moist wipes in stores, and the bibs have been upgraded to waterproof, oil-proof, all-cotton, and biodegradable materials [2] - Starting June 1, Xibei will collaborate with the animation IP "Super Wings" to launch co-branded meal packages, toys, themed stores, birthday parties, and children's drawing competitions [2] Group 2 - Xibei is testing drone delivery of its professional children's meals in select stores in Shenzhen during the Dragon Boat Festival, in collaboration with Meituan drones [2] - The target audience for Xibei's professional children's meals includes not only children but also a significant portion of young women, driven by the health and quality of the meals [2] - Since its inception in 2017, Xibei has sold over 20 million children's meals in 2024, serving nearly 6.5 million child customers [2]

Core Viewpoint - Xibei Restaurant is upgrading its professional children's meals to enhance quality and transparency, committing to healthier ingredients and practices for children's dining experiences [1][11]. Group 1: Product Upgrades - Xibei has announced multiple upgrades to its professional children's meals, including the introduction of a food ingredient card that guarantees "five no-additives" such as MSG, artificial colors, and preservatives [1][5]. - The upgraded children's meals will feature four growth meal sets and 11 customizable items, including the new tender grilled DHA* big yellow fish meal, which is made from the fish fillet and is rich in DHA [2][4]. - The meals will also include a light-salt version of the multigrain mousse set, made with natural ingredients and without artificial colors [2][5]. Group 2: Transparency and Health - Each meal and item will come with a "food ingredient card" verified by a third-party testing agency, ensuring parents can trust the quality and safety of the meals [5][10]. - The company emphasizes a complete supply chain transparency from sourcing to the dining table, ensuring the purity and healthiness of the children's meals [5][11]. Group 3: Environmental and Fun Initiatives - Xibei is upgrading its children's meal packaging to eco-friendly, biodegradable materials, aligning with its commitment to sustainability [8][10]. - The company is collaborating with the well-known baby brand Babycare to provide soft, all-cotton napkins and waterproof, oil-proof, biodegradable bibs for children [8][10]. - An innovative children's menu will be introduced in a storybook format, making the dining experience engaging and educational for children [8][10]. Group 4: Market Positioning and Growth - Xibei aims to position itself as a "quality" brand in the competitive restaurant market, focusing on high-quality offerings rather than price competition [11][13]. - The professional children's meal segment has seen significant success, with over 40 million meals sold and recognition as the leading children's meal brand in China [13]. - The company plans to continue its upward trajectory by enhancing its offerings and maintaining a strong brand presence in the market [11][13].