Core Insights - The "pre-purchase and use later" model is becoming a mainstream consumption trend in the tourism industry, reflecting changes in consumer behavior and market dynamics [2][4][8] Group 1: Consumer Behavior - Consumers are increasingly opting for "pre-purchase" travel products, allowing them to buy tickets and accommodations without a fixed travel date, thus providing greater flexibility [2][4] - The trend is evident in the sales of travel products during the "Double Eleven" shopping festival, with over 600,000 flight tickets sold by November 4, 2023, and nearly 80% being cross-border tickets [2][3] Group 2: Product Offerings - Airlines and hotels are extending the validity of their products, with many offering flexible cancellation policies, which alleviates consumer concerns about purchasing products they may not use [3][4] - The "value for money" aspect is increasingly prominent, with high-end hotel packages being sold at significantly reduced prices compared to regular rates, driving consumer participation [3][5] Group 3: Market Dynamics - The rise of "pre-purchase tourism" is pushing for a diversification of products and services, moving from fixed-date offerings to more flexible options [4][5] - Online travel platforms like Ctrip and Fliggy are becoming key players in this market, leveraging promotional strategies to attract consumers and boost sales during major shopping events [7][8] Group 4: Supply Chain and Inventory Management - The tourism industry is utilizing the "pre-purchase" model not just for short-term promotions but as a strategic tool for customer acquisition and inventory management [8] - The chain rate in the hotel industry has been steadily increasing, reaching 41% in 2023, which enhances resource integration and supports the scalability of online travel products [7][8]