Core Insights - The "pre-purchase and use later" model is becoming a mainstream consumption trend in the tourism industry, reflecting changes in consumer behavior and market dynamics [2][4][8] Group 1: Consumer Behavior - Consumers are increasingly opting for "pre-purchase" travel products, allowing them to buy tickets and accommodations without a fixed travel date, thus providing greater flexibility [2][4] - The trend is evident in the sales of travel products during the "Double Eleven" shopping festival, with over 600,000 flight tickets sold by November 4, 2023, and nearly 80% being cross-border tickets [2][3] Group 2: Product Offerings - Airlines and hotels are extending the validity of their products, with many offering flexible cancellation policies, which alleviates consumer concerns about purchasing products they may not use [3][4] - The "value for money" aspect is increasingly prominent, with high-end hotel packages being sold at significantly reduced prices compared to regular rates, driving consumer participation [3][5] Group 3: Market Dynamics - The rise of "pre-purchase tourism" is pushing for a diversification of products and services, moving from fixed-date offerings to more flexible options [4][5] - Online travel platforms like Ctrip and Fliggy are becoming key players in this market, leveraging promotional strategies to attract consumers and boost sales during major shopping events [7][8] Group 4: Supply Chain and Inventory Management - The tourism industry is utilizing the "pre-purchase" model not just for short-term promotions but as a strategic tool for customer acquisition and inventory management [8] - The chain rate in the hotel industry has been steadily increasing, reaching 41% in 2023, which enhances resource integration and supports the scalability of online travel products [7][8]

Core Insights - The "Double 11" shopping festival this year saw significant sales growth for various travel brands, with many achieving transaction volumes exceeding 100 million yuan within the first 24 hours [1] - Emerging travel destinations gained popularity, with domestic locations like Xinjiang and Guizhou recording over 500% growth in sales compared to last year, while international destinations like Denmark and Finland saw over 1000% growth [2] - New travel products debuted successfully during the festival, with several first-time participants achieving impressive sales figures [3] Group 1: Sales Performance - Major brands such as Marriott International, Chime Long Tourist Resort, and All Nippon Airways reported transaction volumes surpassing 100 million yuan [1] - Nearly 300 merchants saw their sales double compared to last year, indicating a robust market response [1] - Outbound travel products performed exceptionally well, with destinations like Singapore and Italy exceeding last year's total sales figures within the first day [1] Group 2: Consumer Preferences - Family-friendly travel services remained a top choice among consumers, with products like "KAIYuan 999 National 18 Store Exchange" and "Marriott Group 370+ Store 3-Night Exchange" selling over 100,000 and 60,000 units respectively [1] - There is a growing trend towards unique and high-quality travel experiences, as evidenced by the success of niche products like the "Aurora Tour" and "New Zealand Boutique Small Group Tour" [3] Group 3: Market Trends - The festival highlighted a shift towards lesser-known destinations, with regions in China and Southeast Asia experiencing significant sales growth [2] - The introduction of innovative travel products, such as multi-city car rental services in Japan, reflects a trend towards more diverse travel options [2][3] - The confidence among new merchants entering the market indicates a positive outlook for future sales and product offerings [3]

Core Insights - The "Double 11" shopping festival saw significant sales growth in the travel sector, with major brands like Marriott International and Shanghai Disneyland achieving transaction volumes exceeding 100 million yuan within 24 hours [1] - Emerging travel destinations gained popularity, with domestic locations like Xinjiang and Guizhou recording over 500% growth in sales compared to last year, while international destinations like Denmark and Finland saw over 1000% increase [3] - New travel products debuted during the festival, with strong sales performance from first-time participants like LEGO Resort and Disney Cruise, indicating a trend towards unique travel experiences [3][4] Group 1 - Major brands such as Marriott International and Shanghai Disneyland achieved transaction volumes exceeding 100 million yuan within the first 24 hours of "Double 11" [1] - Nearly 300 merchants saw their sales double compared to last year, with outbound travel destinations like Singapore and Italy performing particularly well [1] - Family-friendly travel services remained popular, with products like "Kaitian 999" and "Marriott Group 370+" achieving sales of over 100,000 and 60,000 units respectively [1] Group 2 - Emerging destinations in China, such as southern Xinjiang and Guizhou, recorded over 500% growth in sales, while international destinations like Norway and Iceland saw over 1000% increase [3] - New travel products, including Japan multi-city charter services, achieved sales of over 40,000 units, showcasing the demand for unique travel experiences [3][4] - New merchants like 趣欧旅游 and BUER旅游 reported strong sales, with their products achieving over 10 million yuan in sales on the first day of "Double 11" [4]