Core Insights - The rise of AI fortune-telling among young consumers has revitalized interest in traditionally perceived outdated jewelry such as crystal bracelets, gold, and jade [2] - E-commerce is becoming the primary purchasing method for expensive jewelry, with a projected retail sales growth of 16.4% in 2024, reaching 298.26 billion yuan [2] - Douyin E-commerce has introduced a quality inspection and logistics integration center (QIC) to address concerns about counterfeit products and enhance consumer trust [2][12] Group 1: E-commerce and Market Trends - The jewelry e-commerce sector is expected to continue its high growth trajectory, driven by live-streaming sales [2][12] - Social e-commerce has emerged as a key purchasing channel for young consumers, with live-streaming becoming essential for brand engagement [13][18] - The integration of QIC services has significantly reduced costs for merchants, with estimates indicating a 50% decrease in logistics and quality inspection expenses [19][22] Group 2: Quality Inspection Process - The QIC center collaborates with over 90 authoritative inspection agencies, processing approximately 280,000 jewelry orders daily [5] - Each jewelry item priced over 100 yuan undergoes a rigorous "one item, one inspection" process, exceeding national standards for quality assurance [5][23] - The inspection process includes advanced technologies such as infrared spectroscopy and AI auditing to ensure authenticity and compliance with consumer expectations [10][25] Group 3: Merchant and Consumer Impact - Merchants report significant business growth due to the credibility provided by the QIC system, with some experiencing sales increases from tens of thousands to hundreds of thousands in GMV [18][22] - The QIC system has established a transparent and standardized framework for the jewelry industry, enhancing consumer confidence in online purchases [23][27] - Consumers are increasingly willing to buy jewelry online, knowing that products have undergone thorough quality checks, thus reducing the fear of counterfeit items [27][28]