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身家十亿的富家千金破产后,发现:没有真正保值的东西
36氪· 2026-01-03 04:23
十点人物志 . 在这里,遇见每一个值得被记录的人 以下文章来源于十点人物志 ,作者芝士咸鱼 吃饱穿暖靠努力,赚大钱真的是看命。 文 | 芝士咸鱼 编辑 | 野格 来源| 十点人物志(ID:sdrenwu) 封面来源 | IC Photo 近年来,中国富裕家庭的数量正悄然减少。 据 "胡润研究院"《高净值人群消费心态及行为研究报告2025》显示, 资产超过 600万元的家庭数量已连续两年下降,资产超过3000万美元的国际超高 净值家庭,同样出现回落。约三成富裕家庭经历了不同程度的财富缩水,一些人因此跌出原有阶层。 35岁的真真,曾长期生活在高度富裕的家庭中。她的家庭资产一度超过十亿元,父母仅在澳门就持有四十多套房产,出行配有多辆豪车,家中雇佣四名 保姆和两名司机。然而近几年,随着家庭财富持续缩水,她的衣食住行全面降级,甚至开始变卖爱马仕包、百达翡丽手表以及翡翠、黄金首饰,用以支撑 家中的生意周转。如今,她在澳门一家商场地下层经营着5平方米的咖啡店,每天工作约12小时,自嘲为"负家千金"。 在接受 "十点人物志"采访时,真真回溯了家里破产后的经历。她的处境并非孤例,而是经济周期波动中,一部分富裕家庭正在面对的现实 ...
身家十亿的富家千金破产后,发现:没有真正保值的东西
虎嗅APP· 2026-01-01 09:29
Core Viewpoint - The number of wealthy families in China is quietly decreasing, with a significant portion experiencing wealth shrinkage and some falling out of their original social class [4]. Group 1: Wealth Decline - The number of families with assets exceeding 6 million yuan has declined for two consecutive years, and about 30% of wealthy families have experienced varying degrees of wealth shrinkage [4]. - A case study of a 35-year-old individual named Zhenzhen illustrates the impact of wealth decline, as her family, once worth over 1 billion yuan, has faced significant financial challenges, leading her to sell luxury items to support family business operations [4][12]. Group 2: Lifestyle Changes - Zhenzhen's lifestyle has drastically changed from frequenting Michelin-starred restaurants to carefully budgeting for meals, reflecting the broader trend among wealthy families adjusting to financial constraints [5]. - The family's living conditions have deteriorated, moving from a large home to a small rented apartment, and the number of household staff has been reduced due to financial inability [17][30]. Group 3: Asset Liquidation - Zhenzhen has sold various luxury items, including a Hermès bag purchased for 400,000 yuan, which she sold for 500,000 yuan to cover business expenses, highlighting the struggle to maintain financial stability through asset liquidation [31]. - Over the years, she has managed to recover approximately 4 to 5 million yuan through the sale of luxury goods, but this has not alleviated the family's financial pressures [34]. Group 4: New Beginnings - Zhenzhen now operates a small coffee shop in Macau, working long hours and finding a sense of stability and fulfillment in her new role, despite the challenges faced [45][49]. - The experience of financial loss has led to a shift in Zhenzhen's understanding of wealth, emphasizing the importance of earning capacity over material possessions [41][52].
首届广西桂林国际珠宝展启幕
Sou Hu Cai Jing· 2025-12-25 08:15
广东省玉器商会会长覃鹏芳(央广网发 主办方供图) 首届广西桂林国际珠宝展展期为2025年12月23日至2026年1月3日,覆盖元旦等消费黄金期。展会吸引全国300余家 珠宝实体企业参展,展出钻石、翡翠、彩色宝石、碧玺、珍珠、南红、绿松石、和田玉、琥珀等万余件珠宝珍 品,开幕当日便吸引大批市民与游客驻足咨询。 此外,展会采用厂家直供模式,缩减中间环节,实行"一件也是出厂价";现场配备权威珠宝鉴定机构提供免费检 测服务,同时推出打卡赠礼、消费满额抽万元大奖等配套活动,每日安排摇滚音乐节、非遗火壶表演、汉服走 秀、舞狮巡游等文化活动,打造"珠宝消费+文化体验"的一站式展会模式,让逛展群众在选购珠宝之余,也能感受 多元文化魅力。 活动现场(央广网发 主办方供图) 广东省玉器商会会长覃鹏芳表示,举办首届桂林国际珠宝展,是商会"东进西拓,南优北链"的战略部署,是广东 玉器进军西南、链接东盟的第一步。展会将依托大湾区珠宝产业的生产、供应链优势,组织优质企业持续参与桂 林珠宝消费市场建设,推动桂粤两地珠宝企业建立长期合作机制,实现两地珠宝产业资源互补,让桂林玉器珠宝 与广东市场同步,打造"一件也是出厂价"的营销模式;同时以玉 ...
周大福:新形象店每月销售持续高于同区门店的平均水平
Xin Lang Cai Jing· 2025-12-23 11:48
据智通财经记者了解,截至2025年9月30日,周大福共设有8间新形象店,这些高端门店自开业以来的每 月销售持续高于同区门店的平均水平。(智通财经记者 吴雨欣) 谈及如何看待同一个商场里其他黄金品牌的竞争,周大福珠宝集团南区总经理谢浩然告诉智通财经记 者,周大福店内产品的品类更加广泛,除了黄金产品,还有包括粉钻、彩色钻石和翡翠等珠宝产品,客 户群体范围更广泛。 谈及未来新形象店的开店计划,谢浩然向智通财经记者表示,新形象店求精而非求多,近期及明年计划 在厦门、杭州等地开设更多新形象店,选址依然聚焦在高端购物中心及核心商业地段。 12月23日,周大福珠宝上海港汇恒隆广场新形象店开幕,这是周大福全球首家推出黄金家居精品的门 店。新形象店也是周大福品牌转型的重要一环,希望以差异化商品锁定高端客群。 ...
楼市大变局下,机会来了!
Sou Hu Cai Jing· 2025-12-17 06:15
2025年,转瞬即逝。 说到这里,想先和大家交个底:接下来的内容会涉及商业合作。关注我久的朋友都清楚,我始终把"真诚"二字放在首位,因为唯有这样才不辜负我们之间 的信任。 今天的商务对于像我一样对翡翠痴迷的朋友们,绝对算得上是超级大利好!品牌方也很有诚意,让我上广告之前,先给大家安排 30 份精美礼品。 用他们的话说,就是:交朋友,不能空着手来! 礼物图片我放在文末了,毫不夸张,豪气程度震惊我一整年! 如果你是翠友,可以先抢礼物后看文,毕竟名额有限,大家拼手速吧! 大家都知道,今年翡翠在珠宝界表现出了惊人的稳定度! 这一年,G市的K线图跳动如惊涛骇浪;楼市信仰变得不堪一击;"避险之王"的黄金价格剧烈波动... 世界几乎夺走了,我们所有的安全感! 在充满不确定性的时间迷雾中,我们该如何找回"确定性"的方向呢?! 尽快如此,想给大家做推广还是要十分小心。我对接商务非常审慎,只推荐那些我自己尝试过的, 绝不能让大家跟我踩坑! (▼近期一点小收获,翡翠蛋面出货实拍▼) 翡翠市场是一个无比纷杂的圈子,但是,我却在鱼龙混杂之中,罕见地结识了一位十分值得信赖及推崇的牛人——赵老师! 他,是真正懂得与时间做朋友的"长期主义者 ...
最大的坑(翡翠)
洞见· 2025-12-16 12:59
洞见 (DJ00123987) ——不一样的观点,不一样的故事,3000万人订阅的微信大号。点击标 题下蓝字"洞见"关注,我们将为您提供有价值、有意思的延伸阅读。 2025年,转瞬即逝。 这一年,变化很多,充满了不确定性。 在充满不确定性的时间迷雾中,我们该如何找回 "确定性" 的 方向呢?! 说到这里,想先和大家交个底:接下来的内容会涉及商业合作。 今天的商务对于 对翡翠痴迷的朋友们, 绝对算得上是超级好消息!品牌方也很有诚意,正 式上广告之前,先给大家安排 30 份精美礼品。 用他们的话说,就是:交朋友,不能空着手来! 礼物图片放在文末了,毫不夸张,豪气程度震惊我一整年! 如果你是 翠友, 可以 先抢礼物后看文, 毕竟名额有限,大家拼手速吧! 长按下方的二维码,添加成功领礼品 大家都知道,今年翡翠在珠宝界表现出了惊人的稳定度! 尽快如此,想给大家做推广还是要十分小心。 ( ▼ 翡翠蛋面出货实拍 ▼ ) 他,是真正懂得与时间做朋友的 "长期主义者"! 在穿越了周期性的阴晴不定后,获得了"可持续"的成功! 80年代,他生于 翡翠世家 ,从小泡在玉石堆里长大: ▶️ 12岁 辨种水, 18岁 已成行业 "人形鉴 ...
祥祯福三重保障体系:如何选择 “看得见安心” 的翡翠品牌?
Sou Hu Wang· 2025-12-15 04:26
买翡翠最怕啥?怕买到假货、怕品质掺水、怕售后没人管!祥祯福用三重硬核保障,把 "安心" 写进每 一份承诺,让你购买得放心、佩戴得舒心、收藏得安心。 一、权威存证 + 双证护航:品质看得见,信任有依据 在鱼龙混杂的翡翠市场中,祥祯福脱颖而出,成为行业首个接入国家级存证平台的品牌,为消费者带来 了前所未有的安心保障。 祥祯福每件翡翠发货前均通过国家市场监督管理总局竞策中心存证,生成具有司法效力的电子档案 —— 扫码就能查商品保全照片、质检、资质全链路信息,从源头杜绝假货、挂羊头卖狗肉等行为。以 往,消费者在直播间购买翡翠,全凭商家主播一张嘴和自己的经验判断,心里总是没底,收货有问题联 系不上商家等新闻屡见不鲜。现在,祥祯福的这套存证系统,把信任从依赖经验,变成了依赖实打实的 数据。有了这 "数字身份证",每一件翡翠的价值都能清晰判断,收藏之路也更加踏实。 随单同步送达的,还有「权威玉石鉴定证书 + 品牌质保单」:前者由 NGTC 等国家级机构出具,确保 A 货品质;后者明确载明售后条款,一单一证一码,让品质承诺有迹可循、有法可依。 【商品质量电子数据存证+NGTC鉴定证书+品牌质保单】 二、终身保障双 buff: ...
美团闪购“双11”数据:人均消费增长近三成 400个品类、超800个品牌翻倍增长
Zheng Quan Shi Bao Wang· 2025-11-12 11:52
Core Insights - Meituan Flash Sale reported record highs in transaction volume, number of users, and per capita spending during the "Double 11" shopping festival from October 31 to November 11, with nearly 400 product categories seeing over 100% year-on-year growth [1] - High-priced products are driving a nearly 30% increase in per capita spending, with over 800 brands also experiencing more than 100% sales growth [1] - The introduction of the "Brand Official Flagship Lightning Warehouse" has led to a nearly 400% increase in overall sales for hundreds of brand flagship stores compared to pre-"Double 11" levels [1] Product Category Trends - The shopping behavior during "Double 11" reflects a clear trend towards "all categories, new categories, and high-priced items," with traditional and fresh product categories seeing explosive sales [1] - Specific high-demand items include mobile air conditioners, sports cameras, jade, gold, sports apparel, coffee machines, gaming consoles, platinum, and optical glasses, all experiencing over tenfold year-on-year sales growth [1] Flash Warehouse Performance - The Meituan Flash Warehouse has seen significant growth across all retail categories, with 3C home appliances sales increasing nearly 500%, and liquor and baby toys sales growing by 300% [2] - Notable sales increases in the liquor category include a nearly 400% rise in overall sales, with Moutai sales growing over 600% and other brands like Luzhou Laojiao and Jian Nan Chun seeing over 500% growth [2] - In the baby formula segment, sales for brands like Friso and Aptamil have increased by over 100% and nearly 300%, respectively [2] Retailer Performance - Multiple chain retailers have reported explosive sales during "Double 11," with Midea's store sales increasing over 30 times, and other retailers like Mingming Hen Mang and Zhongbai Electric seeing sales growth of over 20 times [2]
耗时13年,她做出了中国女人戴起来最美的首饰!
洞见· 2025-11-04 12:35
Core Viewpoint - The article explores the concept of luxury from an Eastern perspective, emphasizing the importance of cultural roots and confidence in design, as represented by the work of a contemporary jewelry designer who integrates traditional Chinese aesthetics with modern sensibilities [4][10][12]. Group 1: Designer's Philosophy - The designer believes that Eastern luxury is about returning to cultural origins and the initial intent of wearing jewelry, which conveys cultural confidence [10]. - She has a unique understanding of traditional Chinese aesthetics, valuing subtlety and depth in beauty [12]. - The essence of her creations lies in the "qi yun" (气韵), which requires time and personal cultivation, rather than being a product of quick techniques [14]. Group 2: Design Inspirations - The designer draws inspiration from various historical Chinese art forms, including the grandeur of the Tang Dynasty and the elegance of the Song Dynasty, blending these influences into her work [16][18]. - She does not confine her designs to traditional aesthetics but instead infuses contemporary elements, allowing for a dynamic interpretation of Eastern beauty [22][23]. - Her creations utilize gold and jade as primary materials, resulting in pieces that are both classic and fashionable, appealing to modern wearers [27][29]. Group 3: Unique Creations - The designer's works cannot be easily categorized; they embody a blend of fashion, retro, elegance, and luxury, enriching the wearer's style expression [32][33]. - She emphasizes the challenge of originality in jewelry design, focusing on handcrafted pieces that cannot be mass-produced, thus enhancing their uniqueness [43]. - The designer's approach allows traditional aesthetics to resonate in everyday life through accessible designs, such as beaded jewelry that reflects natural beauty [44][46]. Group 4: Commitment to Quality - Over her 13 years of entrepreneurship, the designer has built three major artistic teams focused on inlay, jade carving, and beading, ensuring strict quality control throughout the design and production process [56]. - The commitment to quality reflects a pragmatic interpretation of luxury, which must withstand the test of time and carry cultural significance [61].
深化周边合作 共建美好家园(边城见闻)
Ren Min Ri Bao· 2025-10-26 22:19
Core Viewpoint - The article highlights the various forms of cooperation and exchanges between China and its neighboring countries, emphasizing the importance of infrastructure, trade, cultural exchanges, and healthcare in fostering regional connectivity and mutual understanding [6][7][8]. Connectivity - Regional cooperation is supported by improved infrastructure networks, including roads, railways, and ports, facilitating logistics and communication [7]. - Projects like the China-Laos Railway and the establishment of international bus services enhance connectivity and trade efficiency [7]. Economic Cooperation - Economic cooperation between China and neighboring countries has evolved significantly, with cross-border economic cooperation zones serving as vital platforms for development [8]. - Upgraded port functions and innovative trade models are revitalizing cross-border trade, with traditional goods like jade and silk playing a key role [8]. Sports Exchange - Sports serve as a natural medium for interaction, with various cross-border events fostering emotional connections between people [9]. - Events like the "Village BA" basketball competition and marathons attract participation from neighboring countries, enhancing friendship through sports [9]. Tourism Cooperation - Tourism is a crucial link between cultures, with initiatives to create cross-border tourism zones and promote unique travel experiences [10]. - The establishment of the China-Vietnam Detian (Ban Gioc) Waterfall tourism cooperation zone allows tourists to experience both cultures in one location [10]. Cultural Festivals - Cultural festivals are vital for cultural exchange, with events like the "Three March" festival and the "Water Splashing Festival" bringing together visitors from various countries [12]. - These activities deepen emotional ties and promote mutual understanding among different cultures [12]. Health Cooperation - Cross-border healthcare initiatives are being developed to enhance medical resource sharing and improve public health [13]. - Facilities like the "National Gate Hospital" in Yunnan provide quality medical services to foreign patients, exemplifying cross-border healthcare collaboration [13]. Agricultural Cooperation - Agricultural cooperation is a new highlight in regional collaboration, with projects enhancing trade and sharing agricultural technology [14]. - Events like the "Hami Melon Festival" promote cross-border agricultural exchanges, benefiting both regions [14]. Vocational Education - Vocational education cooperation is advancing, with programs aimed at cultivating skilled talent for regional development [15]. - Initiatives like mixed-class programs in vocational schools are enhancing educational exchanges and cultural integration [15]. Youth Exchange - Youth exchanges are being promoted through educational programs and activities, fostering long-term friendships between young people from different countries [16]. - Initiatives like cross-border study programs allow students to build trust and understanding through shared experiences [16].