Core Viewpoint - The photovoltaic (PV) industry is facing severe challenges due to low-price competition, which is eroding profit margins and threatening long-term sustainability. The Chinese government is taking steps to regulate the industry and shift focus from quantity to quality in order to maintain competitiveness in the global market [1][2][3]. Industry Challenges - The current low-price competition is squeezing profit margins for companies, forcing them to cut R&D investments, which threatens innovation and long-term survival [2]. - The "bad money drives out good" effect is evident, where high-quality producers are losing market share to low-cost competitors, leading to a slowdown in technological upgrades and challenges in supply chain stability [2]. - The industry is experiencing a misallocation of social capital due to homogeneous competition, exacerbating the overall industry crisis [2]. Government Actions - Six government departments have convened to address the chaotic competition in the PV industry, emphasizing the need for regulatory measures to create a fair market environment [3]. - A "red-green light" system will be established to regulate projects based on energy efficiency, environmental standards, and technological criteria, guiding investments towards advanced production capacities [3]. - The aim is to curb unfair competition practices, such as selling below cost, to ensure all companies compete on a level playing field, thereby enhancing overall industry competitiveness [3]. Future Directions - The industry must transform internal competition into external growth by focusing on technological innovation, application scenarios, global market expansion, and ecological collaboration [4]. - Innovations in technology, such as heterojunction, perovskite, and tandem cells, are crucial for breaking free from price wars and achieving premium pricing [4]. - Expanding into diverse application scenarios and global markets will create new demand and enhance value chains, moving from simple product sales to comprehensive solutions [4]. - Building a resilient ecosystem through collaboration among upstream and downstream players will provide a sustainable competitive advantage [4]. Conclusion - Historical trends indicate that every reshuffle in the PV industry presents opportunities. Embracing value co-creation and moving away from zero-sum competition will empower the Chinese PV sector to maintain its global leadership [5].