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光影演艺助力夜游经济
Ren Min Ri Bao· 2025-06-12 21:35
Group 1 - The 2025 Light and Shadow Performing Arts Industry Conference was held in Guangzhou, focusing on the innovative development and future trends of the light and shadow performing arts industry, aiming to empower sustainable development in the cultural tourism sector and enhance nighttime tourism consumption [1] - The rapid rise of the nighttime economy has made immersive interactive experiences in performing arts a significant direction for upgrading cultural tourism consumption, with light and shadow performing arts identified as a core driving force [1] - Experts suggest that light and shadow performing arts should create "small but beautiful, refined and unique" products by leveraging local cultural DNA and utilizing digital technology for cultural transformation, shifting from "visual impact" to "emotional resonance" [1] Group 2 - The evolution of China's cultural tourism performing arts from a "single mainstream" to "multiple tributaries" was highlighted, emphasizing the need to return to creative origins and build a unique narrative system for Chinese cultural tourism performing arts [2] - The importance of creating works that combine artistic value with market competitiveness was stressed, focusing on "aesthetic beauty, emotional beauty, and artistic beauty" in immersive performances [2] - Practical development paths such as "activation, transformation, deepening, and optimization" were proposed to expand the "light and shadow art + high-end business" model, achieving a win-win situation for cultural and commercial value [2]