元旦假期，江苏淮安、安徽合肥、河北临漳等地，为延长游玩时间，在夜间推出了不同活动。无人机表演、烟花秀、新春灯会等，让人们在欢乐的氛围中， 尽享多彩生活。 0:00 昨晚，在安徽合肥逍遥津公园，新春灯会正式亮灯。本届灯会以"骏马迎春 逍遥庐州"为主题，将传统花灯与数字科技巧妙融合，超50组灯景各具特色。此 外，情景剧、民族舞蹈、打铁花等演出轮番上演，让游客在夜幕与流光交织中，感受浓浓的节日氛围。据介绍，灯会将持续至3月4日。 邺城灯影耀星河 丰富活动满足游客需求 这个元旦假期，江苏淮安的西游乐园，推出了无人机表演、烟花秀以及民俗巡游、打铁花等表演。夜幕降临后，2000架无人机矩阵，在天空中变化出策马奔 腾、马到成功、好运锦鲤等造型，吸引了不少游客聚在湖岸边驻足观赏。 为了提升游客的体验感，园方在各区域设置了不同表演，并通过烟花秀串联起不同场景，让游客沉浸式感受"火树银花不夜天"的浪漫。 新春灯会启幕 流光溢彩贺新年 从跨年夜开始，河北邯郸的邺都幻境景区就推出了主题灯光秀。依托声光电技术，结合升降舞台、旋转舞台与景区全域亮化工程，现场演出呈现出古风雅韵 与潮流艺术交织的风格，让游客步入一场时空交错的梦幻之旅。此外 ...

中新网兰州12月20日电 (艾庆龙 冯志军 李亚龙 田鹏鹤)"开业第一天就忙不停，咨询汉服租赁价格的顾 客络绎不绝。"回忆起19日"花开临夏"不夜城开园首日的场景，河州倪裳阁负责人陆凤军仍难掩兴奋。 河北人陆凤军，在朋友的介绍下，首次踏足甘肃临夏州临夏市，经营汉服租赁、定制拍摄业务。"不少 顾客详细询问款式、租赁价格，还关注能否融入本地特色元素。"陆凤军表示，基于市场热情，后续计 划在产品中融入本地特色服饰元素，更好贴合需求。 19日，"花开临夏"不夜城与魅力花都体育园同步开园，临夏市第七届冬春季文化旅游节也同期启幕。尽 管开园当日为工作日，但接待游客高达19.26万人次，本地居民与游客争相探访，热闹程度堪比新年赶 集。 12月19日 晚，位于甘肃临夏州临夏市的"花开临夏"不夜城开园。图为航拍视角下的不夜城。临夏市融媒体中心 供图 "花开临夏"不夜城建设方是临夏市城市发展投资集团，该集团董事长乔明武介绍说，景区总用地超48 亩，建设了以太子山绿景、凤凰山丹霞两种地貌为主题的特色楼栋，配套1400余个地下停车位，同时打 造了3个主题广场、4个特色门楼、16个情景演绎舞台以及80余个沉浸式消费场景。 "景区每天不 ...

Global Tourism Development Trends - The tourism industry is expected to grow at a rate higher than economic growth, driven by international leisure travel and long-distance trips [2] - Factors contributing to this trend include enhanced air connectivity and relaxed visa policies [2] - From 2024 to 2025, the share of the U.S. in global international leisure travel is projected to decrease from 8% to 7% [2] Regional Tourism Insights - **Netherlands**: Amsterdam Schiphol Airport saw approximately 6 million passengers in October, a 3% increase compared to the previous year, indicating healthy inbound tourism demand [3] - **Germany**: Significant recovery in the tourism market with a 20% increase in German tourists visiting Cyprus in October 2025 [4] - **Australia**: The tourism market showed positive growth, with major cultural and sports events attracting international visitors [6] - **Singapore**: Welcomed 14.3 million visitors in the first ten months of the year, a 3% increase year-on-year, driven by major events [7] - **Vietnam**: Received 1.73 million international visitors in October 2025, a 22.1% year-on-year increase, with a total of nearly 17.2 million visitors in the first ten months [8] - **China**: Domestic travel during the National Day and Mid-Autumn Festival saw 888 million trips, with total spending reaching 809 billion yuan, a significant increase from the previous year [9] Corporate Developments - **Personnel Changes**: Five tourism companies experienced significant personnel changes in October, including the resignation of Xi'an Tourism's board member [11] - **Investment and Equity Changes**: 32 tourism companies reported investment and equity changes, including ST United's sale of a 100% stake in Jiangxi Guogui Cultural Tourism Development [15][16] Key Project Signings and Developments - A total of 222 key tourism projects were signed in October, including the opening of two ski resorts in Xinjiang and the construction of a high-end tourism resort in Zhangjiajie [21][22] - China’s first surfing-themed resort is set to open in Hainan, enhancing the region's tourism offerings [23] - Major investments include a 20 billion yuan resort project in Guangdong and an 8.5 billion yuan project in Changbai Mountain [25][26] Industry Performance Metrics - The media and new media indices for tourism companies showed slight increases, with a focus on personnel changes and project developments [39] - The investor confidence index remained stable, reflecting ongoing project signings and developments in the tourism sector [40]

Core Viewpoint - The company, Jiangsu Shouxihu Cultural Tourism Co., Ltd. (Shouxihu Wenlv), is preparing for an IPO on the Hong Kong Stock Exchange, focusing on its water tourism services, which have shown growth potential despite recent profit fluctuations [1][2]. Financial Performance - In 2022, 2023, and 2024, the company's revenue was approximately 31.46 million, 109.09 million, and 111.43 million RMB, respectively, with net profits of 2.98 million, 46.43 million, and 42.87 million RMB [5]. - The company experienced an 8% decline in net profit in 2024 despite a slight revenue increase of about 2% [5]. - The revenue from water tourism services accounted for 88.3%, 87.2%, 86.2%, and 85.6% of total revenue from 2022 to the first half of 2025 [5]. Business Segments - The company's operations are primarily divided into three segments: water sightseeing services, sightseeing vehicle services, and scenic area management services [3]. - Water sightseeing services remain the core revenue source, with ticket sales in Jiangsu province accounting for approximately 16% of the market, ranking second in the province [3][5]. Market Trends - The water tourism market in China is projected to grow from approximately 10.2 billion RMB in 2024 to 18.8 billion RMB by 2029, with a compound annual growth rate of about 13% [1]. - The company has been diversifying its offerings, including the introduction of sightseeing vehicle services and cultural performances [3][5]. Cost Structure - The company's sales costs increased by approximately 22% in the first half of 2025, reaching 31 million RMB, impacting the gross margin, which fell from 59% in 2023 to 54% in 2024 [6]. - The management service revenue remains low, accounting for only 5.1% of total revenue in 2024, with a declining gross margin [6][9]. Sales Channels - The company has increased its reliance on third-party sales channels, with ticket sales through these platforms rising from 12.8% in 2023 to 33.2% in the first half of 2025 [9]. - Key third-party platforms include Meituan, Ctrip, Douyin, and Tongcheng, which are crucial for ticket sales and brand exposure [9]. Risks and Challenges - The company's operations are heavily concentrated in Jiangsu province, making it vulnerable to regional economic fluctuations and environmental changes [8]. - Seasonal fluctuations in tourist traffic significantly impact cash flow and profitability, with peak seasons contributing 40-50% of annual revenue [7][8].

Core Insights - The "Super Golden Week" of 2025 saw a significant surge in domestic travel, with 888 million trips taken, an increase of 123 million compared to 2024, highlighting a strong recovery in the tourism sector [1] - Young people emerged as the primary demographic for travel during this period, with over 50% of flight and train ticket orders made by individuals aged 20-30 [1] Group 1: Travel Trends - The rise of "Wangnao Travel," a trend where young travelers prioritize emotional experiences over traditional sightseeing, reflects a shift in travel philosophy from "conquering" to "reconciling" [3] - Young travelers are increasingly avoiding physically demanding activities, opting for convenient options like cable cars and guided tours, with domestic car rental orders increasing by over 50% during the holiday [3][4] - Experience-driven activities such as island cycling and local crafts saw over 50% growth in orders, indicating a preference for immersive experiences rather than superficial sightseeing [4] Group 2: Destination Preferences - A dual trend emerged in destination choices, with major cities remaining popular while smaller towns gained traction among young travelers seeking unique experiences and affordability [5][6] - Major cities like Beijing, Chengdu, and Shanghai dominated the attraction rankings, with significant increases in tourist orders, while smaller towns like Enshi and Tai'an saw explosive growth in tourism orders, with some areas experiencing increases of up to 300% [5][7] Group 3: Night Economy - The "night economy" became a highlight of the holiday, with a 200% increase in searches for night activities, indicating a growing interest in experiences beyond daytime tourism [9] - Cities like Nanchang and Changsha emerged as hotspots for nightlife, with cultural performances and immersive night tours gaining popularity [9][10] - The rise of night tourism not only extended visitor stays but also enhanced the overall cultural experience of cities, with significant increases in attendance at night events and attractions [10] Group 4: Consumer Behavior - Young travelers are increasingly willing to pay for emotional and experiential value, moving away from traditional travel norms, and showing a preference for both urban and rural experiences [11][12] - The demand for personalized and emotionally resonant travel products is expected to shape the future of the tourism market, emphasizing the need for industry adaptation to meet evolving consumer preferences [11][12]

Core Insights - The National Day and Mid-Autumn Festival holiday saw a significant increase in domestic travel and spending, with 888 million trips taken and total expenditures reaching 809 billion yuan, marking an increase of 1.23 billion trips and 108.2 billion yuan compared to the previous year [1] Group 1: Travel Trends - The holiday's travel themes included red tourism, autumn scenery, and moon viewing, with small cities offering a combination of these attractions becoming popular destinations [1] - Popular red tourism sites included Jinggangshan in Jiangxi, Yan'an in Shaanxi, and Changsha in Hunan, attracting large numbers of visitors [1] - The trend of "chasing autumn" led to high hotel bookings in over 2,000 counties, with the highest demand in Jiuzhaigou County, Sichuan [2] Group 2: Consumer Behavior - There was a 3% increase in long-distance travel orders compared to last year, with over 20% more users booking multiple domestic cities [2] - The "night economy" gained traction, with a 200% increase in searches for night tours, and venues like the Shanghai Pudong Art Museum seeing a fivefold increase in night attendance [3] - The collaboration between Wanda Films and the game "Love and Deep Space" showcased the rise of cross-industry marketing targeting younger consumers [3] Group 3: Market Dynamics - Non-first-tier cities saw a 90% increase in high-quality hotel bookings, indicating a shift in consumer preferences towards these locations [2] - The overall hotel booking volume in popular domestic cities increased by over 20%, while outbound travel destinations experienced a 30% rise in flight bookings [2] - The holiday period featured over 300 large-scale light shows, enhancing the appeal of night tourism [3]

Group 1 - The total inter-regional mobility during the "Double Festival" period from October 1 to October 8 is expected to reach 2.432 billion person-times, with an average of 304 million person-times per day, reflecting a year-on-year increase of 6.2% [1] - The demand for holiday consumption is significantly released, with cities that are less crowded and have small airports seeing a notable increase in flight bookings, such as Alxa Left Banner in Inner Mongolia and Turpan in Xinjiang, which experienced over a 100% increase in flight bookings year-on-year [1] - The trend indicates that Chinese tourists are increasingly willing to spend on experiences and emotions, moving from popular to niche destinations and from sightseeing to immersive experiences [1] Group 2 - The tourism market during the "Double Festival" shows a deep integration of multiple business formats, with events like the "Wine Must Festival" in Luzhou driving a 45% year-on-year increase in local tourism orders [2] - Cultural experience tourism is on the rise, with significant interest in museum visits and archaeological tours, leading to increased searches for hotels and dining options within 3 kilometers of these attractions [2] - The night tourism economy is thriving, with a more than 200% increase in night tour searches on platforms like Ctrip during the holiday period, showcasing the growing importance of night experiences in attracting visitors [2][3] Group 3 - The integration of "Cultural Tourism + Various Industries" is boosting more travel destinations, with new models like night tourism encouraging longer stays and driving upgrades in local tourism, dining, and leisure services [3] - The shift in tourism consumption towards "experience" rather than merely reaching destinations indicates a maturation of the Chinese tourism market [3]

Core Insights - The domestic tourism market in China shows strong recovery and structural changes during the "Eleventh" holiday, with a record 2.432 billion cross-regional trips made from October 1 to 8 [1] - Tourists are increasingly willing to spend more on travel, with average spending per trip rising by 14.6% compared to last year, indicating a shift towards quality tourism [1][2] - Young travelers, particularly those born between 1995 and 1999, are driving this trend, favoring personalized and immersive travel experiences over traditional sightseeing [2] Group 1: Travel Trends - The average spending per trip has increased by 14.6%, with significant growth in bookings for transportation (5% increase) and accommodations (4.6% increase) [1] - Long-distance travel orders have increased, with domestic long-distance travel orders rising by 3 percentage points year-on-year [3] - There is a notable rise in travel to smaller cities, with some destinations seeing order growth exceeding 200% [3][4] Group 2: Young Travelers - The 1995-1999 age group accounts for nearly 25% of travelers during the holiday, showing a preference for emotional value and deep experiences [2] - The demand for high-quality accommodations and customized travel products has surged, with bookings for high-quality hotels in non-first-tier cities increasing by over 90% [2] Group 3: Travel Behavior Changes - More than 30% of travelers opted for staggered travel arrangements, either departing early or returning late to avoid congestion [5] - The rise of night tourism is highlighted, with searches for night activities increasing by over 200%, indicating a growing interest in evening experiences [6] - The emergence of "segment travel" and night tourism reflects a more rational and autonomous travel rhythm among tourists, enhancing overall satisfaction [6]

Core Insights - The tourism market in Lu'an is experiencing a significant surge during the National Day and Mid-Autumn Festival holidays, driven by innovative tourism products and activities that cater to diverse consumer needs [1][2][3] Tourism Growth and Economic Impact - Lu'an received 4.09 million visitors and generated a total tourism revenue of 2.448 billion yuan during the first five days of the holiday, marking year-on-year increases of 12.43% and 19.47% respectively [2] - The "ticket root economy" initiative has effectively stimulated consumer spending, with high-speed train tickets and consumption vouchers acting as key drivers for tourism [8][10] New Tourism Products and Experiences - The introduction of various new tourism formats, such as "Camping+" and unique attractions like the "Youhu Cliff Cave Coffee," has successfully attracted younger demographics and families [3][5] - The "Youhu Cliff Cave Coffee" became a popular spot, receiving approximately 8,000 visitors and selling around 4,000 cups of tea and 500 camping barbecue sets during the holiday [3] Innovative Tourism Models - The "one product, one tour" model in Jinzhai County's West Tea Valley has redefined the tourism experience, combining tea garden visits with boat tours, leading to a 50% increase in local agritourism and tea sales [5] - The Spring Breeze Cultural Tourism Town in Huoshan County, developed with an investment of 6.08 billion yuan, integrates multiple elements of tourism, catering to various consumer segments [7] Night Tourism and Cultural Integration - Lu'an's night tourism initiatives have transformed traditional tourism patterns, with events like the "Night Tour" at Wanfo Lake featuring cultural performances and interactive experiences that enhance visitor engagement [14][15] - The integration of traditional culture with modern entertainment in commercial districts has revitalized local economies, with significant visitor turnout and revenue generation [13] Policy and Market Strategies - Lu'an's government has implemented policies such as ticket discounts and consumption vouchers totaling 3 million yuan to boost tourism and consumer spending [12] - The "transportation + tourism" model has successfully attracted visitors from surrounding cities, increasing their stay duration and overall spending [10]

Core Insights - The night tourism economy has emerged as a new growth point in Wuhan's cultural and tourism market during the National Day and Mid-Autumn Festival holiday, with significant participation from visitors in night activities [1][2][3] Group 1: Visitor Statistics - During the first four days of the holiday, Wuhan Garden Expo (including Hankou Li) received 300,000 visitors, with 50% being night tourists [1] - Huabohui welcomed nearly 70,000 visitors, also with 50% night tourists [1] - Mulan Night City attracted over 70,000 visitors in the first three days, with 65% attending night events [1] Group 2: Night Activities and Events - Various scenic spots in Wuhan are hosting a range of night activities for the Mid-Autumn Festival, including boat rides and light shows [2][3] - The "Moonlit Jiangcheng Night" light show features modern visual technology to enhance traditional culture and stimulate nighttime consumption [2] - Events include performances like "Chang'e Flying to the Moon" and large-scale lantern releases at Huabohui, with nearly 6,000 tickets pre-booked [3] Group 3: Cultural and Entertainment Offerings - The Old Wharf Cultural and Food Street in Jiangxia is hosting the "Moonlit Wharf" event, featuring local music and performances [4] - Wuhan Happy Valley is organizing various entertainment activities, including martial arts and traditional performances, to create an all-day experience [4] - Mulan Night City is decorated with lanterns and features upgraded performances, including a drone show and traditional skill demonstrations [4]