马年新春佳节，福建厦门以璀璨光影勾勒城市轮廓，以多元文化丰富假日体验，夜游经济场景成为新春文旅市 场的亮丽风景线。春节期间，厦门全市推出1500余场涵盖灯会展演、焰火盛典、非遗展示、沉浸式演艺等形态 的文旅活动，以夜游激活假日消费潜力，让市民游客在流光溢彩中感受浓浓年味，为新春文旅市场注入活力。 此次园博苑灯会深挖闽南文化底蕴，在"华灯启厦""百鸟归巢"等主题灯组中，融入宫灯工艺、南音元素与闽南 古厝纹样设计，通过传统技艺与现代科技融合，实现地域文化的当代表达。灯会现场还设置NPC快闪互动、闽 南民俗体验等环节，游客可参与博饼、投壶等传统互动项目，在光影盛宴中感受闽南年俗氛围。据悉，该灯会 将持续至6月30日，覆盖春节及春季旅游旺季，进一步延展厦门夜游市场热度。 除园博苑灯会外，厦门各地新春夜游活动各具特色、精彩纷呈。正月初一晚，黄厝海滩举行以"春满两岸·马到 成功"为主题的焰火晚会，绚烂焰火在海天之间绽放，与音乐节奏交织成新春祝福，成为市民游客共享的节日 盛典；中山路步行街化身流动文化舞台，传统闽南歌舞与科技元素快闪演出轮番登场，漫步骑楼间，可感受非 遗魅力，亦可体验现代城市的活力表达；"屿见闽南·时光幻境 ...

中新网张家界2月23日电 (邓霞 张洪涛)春节假期，湖南张家界武陵源夜色璀璨、年味浓郁，公园夜游、 民俗演出、古风市集等多业态融合，在夜幕下焕发出别样活力。 张家界武 "演出很好地展示了湘西地区的各民族文化，尤其是节目最后大家一起载歌载舞的环节，让人振奋人 心，很开心。"新疆游客葛格表示，这充分说明了"越是民族的，就越是世界的"。 除了视觉盛宴，索溪文旅公园还精心打造多元消费场景：非遗会客厅里，湖南本土脱口秀演员用幽默解 构山水人文，让观众在笑声中读懂张家界；超级武陵源文创店内，以奇峰、金鞭溪为灵感的文创产品琳 琅满目，成为游客带走的"山水记忆"；沿河的精酿酒吧与特色小吃摊前，游客们举杯畅饮，在微醺中感 受山风与烟火的交融。 脱口秀演 员让观众在笑声中读懂张家界。张洪涛 摄 临近索溪文旅公园的《魅力湘西》国际文化广场，每晚座无虚席。激昂磅礴的《火鼓》、浪漫多情的 《女儿会》、饱含深情的土家族《哭嫁》、被誉为"原始戏剧活化石"的《茅古斯》等节目轮番上演，让 中外游客沉浸式感受民俗文化魅力。 区由多栋富有地域特色的古建筑组成。张洪涛 摄 陵源区索溪文旅公园流光溢彩。张洪涛 摄 华灯初上，张家界武陵源区索溪文旅公园 ...

2月20日，山东省济宁市微山运河湾夜市灯光璀璨，游人如织。春节假日，全国各地丰富夜游产品供给，让夜间文旅消费成为假日经济新引擎。 洪晓东摄（中经视觉） （来源：经济日报） 转自：经济日报 ...

春节假期已经"余额不足"，过年的新花样依旧不断上新。2月21日大年初五，丰台区王佐镇开启"南宫新 春文化市集"，邀市民来南宫旅游休闲度假区，逛文化市集，感受花境奇遇夜，泡康养汤池，赴一场集 浪漫夜游、民俗年味、康养休闲于一体的新春之旅。 南宫新春文化市集，汇聚非遗展示、特色美食、民俗表演、祈福纳祥四大核心板块，以满满的烟火气与 厚重的文化味，为市民游客提供感受传统年味、寄托新春祈愿的好去处，也是展示京西全域旅游小镇王 佐镇乡村活力的重要窗口。 逛了市集还意犹未尽？即日起至3月4日，每天17时30分至21时，南宫五洲植物乐园将化身梦幻秘境—— 南宫花境奇遇夜邀您感受沉浸式亲子夜游。今年的夜游活动以"粉调星光·暖冬花境"为核心主题，将星 光花树、祈福花廊、梦幻造雪、精灵巡游等创意元素巧妙交织，勾勒出浪漫又温馨的冬日限定画卷，让 游客在光影流转间感受新春的灵动气息。 嬉玩尽兴之后，还可以移步南宫特色汤泉区，在暖意氤氲中洗去一身寒意，解锁新春康养新方式——依 托优质康养资源，王佐镇精心打造康养疗愈体验，南宫民族温泉养生园有藏药、牛奶、花瓣等多主题汤 池，满足人们的个性化康养需求。还有私汤的静谧舒适体验，让人卸下疲惫、 ...

MOMO T PROGRAPP 1 24 倍 统 小吃 . 1998 199 EX 一盏灯，十年路，自2016年首次举办以来，武汉园博园花灯会先后获评"全国十大灯会""国家级夜间文化和旅游消费集聚区"。花灯会 已从一项地方节庆活动发展成为在夜游经济、文旅融合、产业创新等多维度的标杆项目。 春节期间、从上午10点到晚上9点，传统龙狮秀、顶幡、变脸吐火、药发木偶等民俗非遗表演在园区全天候上演百余场。夜间，众乐 苑上演的"奇妙夜宴"将非遗火秀、烧火龙、打铁花与灯光特效相结合，火焰与光影交织，营造出震撼的视觉盛宴。 大年初三的夜晚，武汉园博园花灯会流光溢彩，凭借城市地标影响力，吸引阖家出游的市民、年轻情侣、亲子家庭、汉服爱好者与周 边游客前来打卡，现场人气高涨。夜幕之下，近70组花灯沿3.2公里灯河长廊次第点亮 ，流光溢彩、相映成趣，勾勒出喜庆祥和的新春图 景。 市民们携家带口、结伴而行，老人驻足赏灯、孩童追逐光影、年轻人举着手机拍照打卡、汉服爱好者在灯组前定格美好，大家在欢声 笑语中感受年味，用热情拥抱新春美好。 据统计，从大年初一到初三，武汉园博园入园游客21.6人次，毗邻的汉口里商业街人气更旺，接待游客超40万 ...

Group 1 - The New Year's holiday saw various nighttime activities in cities like Huai'an, Hefei, and Linzhang, enhancing the festive atmosphere with drone shows, fireworks, and lantern festivals [1][3][6] - In Huai'an, the Xiyou Paradise featured a drone performance with 2,000 drones creating shapes like galloping horses and lucky koi, attracting many visitors [3][5] - Hefei's lantern festival, themed "Galloping Horses Welcome Spring," showcased over 50 unique lantern displays, integrating traditional lanterns with digital technology, and will run until March 4 [6] Group 2 - The Yedu Illusion Scenic Area in Handan, Hebei, launched a themed light show starting from New Year's Eve, combining sound, light, and electric technology to create a dreamlike experience for visitors [8] - The scenic area also offered interactive experiences and folk performances during the holiday, catering to diverse visitor needs [8]

Core Viewpoint - The opening of the "Flower Blooming in Linxia" night city in Linxia City, Gansu Province, has generated significant public interest and engagement, with over 192,600 visitors on its first day, indicating a strong demand for cultural tourism in the region [1][3]. Group 1: Project Overview - The "Flower Blooming in Linxia" night city covers over 48 acres and features themed buildings based on Tai Zi Mountain and Phoenix Mountain landscapes, along with over 1,400 underground parking spaces [3]. - The project includes three themed squares, four distinctive gates, 16 performance stages, and over 80 immersive consumption scenarios, designed to cater to a wide range of visitor experiences [3]. Group 2: Cultural Integration - The night city integrates local cultural elements, such as the "Flower of the River" and "Colorful Pottery" heritage, into its design, allowing visitors to experience local history and cuisine [3]. - The project aims to provide a variety of entertainment options, including folk songs and dances, intangible cultural heritage exhibitions, and interactive performances, appealing to all age groups [3]. Group 3: Economic Impact - The establishment of the night city and the sports park is part of a broader strategy to create a new cultural tourism framework in Linxia, enhancing the local economy and promoting night tourism [3][4]. - The local government plans to launch 42 series of activities focusing on promotion, tourism experience, cultural performances, winter sports, and sports events to further boost visitor engagement [4].

Global Tourism Development Trends - The tourism industry is expected to grow at a rate higher than economic growth, driven by international leisure travel and long-distance trips [2] - Factors contributing to this trend include enhanced air connectivity and relaxed visa policies [2] - From 2024 to 2025, the share of the U.S. in global international leisure travel is projected to decrease from 8% to 7% [2] Regional Tourism Insights - **Netherlands**: Amsterdam Schiphol Airport saw approximately 6 million passengers in October, a 3% increase compared to the previous year, indicating healthy inbound tourism demand [3] - **Germany**: Significant recovery in the tourism market with a 20% increase in German tourists visiting Cyprus in October 2025 [4] - **Australia**: The tourism market showed positive growth, with major cultural and sports events attracting international visitors [6] - **Singapore**: Welcomed 14.3 million visitors in the first ten months of the year, a 3% increase year-on-year, driven by major events [7] - **Vietnam**: Received 1.73 million international visitors in October 2025, a 22.1% year-on-year increase, with a total of nearly 17.2 million visitors in the first ten months [8] - **China**: Domestic travel during the National Day and Mid-Autumn Festival saw 888 million trips, with total spending reaching 809 billion yuan, a significant increase from the previous year [9] Corporate Developments - **Personnel Changes**: Five tourism companies experienced significant personnel changes in October, including the resignation of Xi'an Tourism's board member [11] - **Investment and Equity Changes**: 32 tourism companies reported investment and equity changes, including ST United's sale of a 100% stake in Jiangxi Guogui Cultural Tourism Development [15][16] Key Project Signings and Developments - A total of 222 key tourism projects were signed in October, including the opening of two ski resorts in Xinjiang and the construction of a high-end tourism resort in Zhangjiajie [21][22] - China’s first surfing-themed resort is set to open in Hainan, enhancing the region's tourism offerings [23] - Major investments include a 20 billion yuan resort project in Guangdong and an 8.5 billion yuan project in Changbai Mountain [25][26] Industry Performance Metrics - The media and new media indices for tourism companies showed slight increases, with a focus on personnel changes and project developments [39] - The investor confidence index remained stable, reflecting ongoing project signings and developments in the tourism sector [40]

Core Viewpoint - The company, Jiangsu Shouxihu Cultural Tourism Co., Ltd. (Shouxihu Wenlv), is preparing for an IPO on the Hong Kong Stock Exchange, focusing on its water tourism services, which have shown growth potential despite recent profit fluctuations [1][2]. Financial Performance - In 2022, 2023, and 2024, the company's revenue was approximately 31.46 million, 109.09 million, and 111.43 million RMB, respectively, with net profits of 2.98 million, 46.43 million, and 42.87 million RMB [5]. - The company experienced an 8% decline in net profit in 2024 despite a slight revenue increase of about 2% [5]. - The revenue from water tourism services accounted for 88.3%, 87.2%, 86.2%, and 85.6% of total revenue from 2022 to the first half of 2025 [5]. Business Segments - The company's operations are primarily divided into three segments: water sightseeing services, sightseeing vehicle services, and scenic area management services [3]. - Water sightseeing services remain the core revenue source, with ticket sales in Jiangsu province accounting for approximately 16% of the market, ranking second in the province [3][5]. Market Trends - The water tourism market in China is projected to grow from approximately 10.2 billion RMB in 2024 to 18.8 billion RMB by 2029, with a compound annual growth rate of about 13% [1]. - The company has been diversifying its offerings, including the introduction of sightseeing vehicle services and cultural performances [3][5]. Cost Structure - The company's sales costs increased by approximately 22% in the first half of 2025, reaching 31 million RMB, impacting the gross margin, which fell from 59% in 2023 to 54% in 2024 [6]. - The management service revenue remains low, accounting for only 5.1% of total revenue in 2024, with a declining gross margin [6][9]. Sales Channels - The company has increased its reliance on third-party sales channels, with ticket sales through these platforms rising from 12.8% in 2023 to 33.2% in the first half of 2025 [9]. - Key third-party platforms include Meituan, Ctrip, Douyin, and Tongcheng, which are crucial for ticket sales and brand exposure [9]. Risks and Challenges - The company's operations are heavily concentrated in Jiangsu province, making it vulnerable to regional economic fluctuations and environmental changes [8]. - Seasonal fluctuations in tourist traffic significantly impact cash flow and profitability, with peak seasons contributing 40-50% of annual revenue [7][8].

Core Insights - The "Super Golden Week" of 2025 saw a significant surge in domestic travel, with 888 million trips taken, an increase of 123 million compared to 2024, highlighting a strong recovery in the tourism sector [1] - Young people emerged as the primary demographic for travel during this period, with over 50% of flight and train ticket orders made by individuals aged 20-30 [1] Group 1: Travel Trends - The rise of "Wangnao Travel," a trend where young travelers prioritize emotional experiences over traditional sightseeing, reflects a shift in travel philosophy from "conquering" to "reconciling" [3] - Young travelers are increasingly avoiding physically demanding activities, opting for convenient options like cable cars and guided tours, with domestic car rental orders increasing by over 50% during the holiday [3][4] - Experience-driven activities such as island cycling and local crafts saw over 50% growth in orders, indicating a preference for immersive experiences rather than superficial sightseeing [4] Group 2: Destination Preferences - A dual trend emerged in destination choices, with major cities remaining popular while smaller towns gained traction among young travelers seeking unique experiences and affordability [5][6] - Major cities like Beijing, Chengdu, and Shanghai dominated the attraction rankings, with significant increases in tourist orders, while smaller towns like Enshi and Tai'an saw explosive growth in tourism orders, with some areas experiencing increases of up to 300% [5][7] Group 3: Night Economy - The "night economy" became a highlight of the holiday, with a 200% increase in searches for night activities, indicating a growing interest in experiences beyond daytime tourism [9] - Cities like Nanchang and Changsha emerged as hotspots for nightlife, with cultural performances and immersive night tours gaining popularity [9][10] - The rise of night tourism not only extended visitor stays but also enhanced the overall cultural experience of cities, with significant increases in attendance at night events and attractions [10] Group 4: Consumer Behavior - Young travelers are increasingly willing to pay for emotional and experiential value, moving away from traditional travel norms, and showing a preference for both urban and rural experiences [11][12] - The demand for personalized and emotionally resonant travel products is expected to shape the future of the tourism market, emphasizing the need for industry adaptation to meet evolving consumer preferences [11][12]