Core Viewpoint - The article discusses the impact of extreme heat on travel preferences in China, highlighting a shift towards cooler destinations as a new necessity for summer travel [20][21]. Group 1: Travel Trends - There is a significant increase in hotel bookings and ticket sales in cooler regions like Jilin Province, with hotel reservations up by 35%, car rentals by 96%, and ticket sales by 122% compared to last year [22]. - Popular destinations have shifted from traditional summer spots like Sanya and Xiamen to cooler areas such as Changbai Mountain and Yanji, indicating a change in consumer behavior driven by the need for comfort [23][24]. - The demand for cooler travel experiences has led to a surge in prices for accommodations in these regions, with some prices reaching as high as 3,054 yuan per night [30][32]. Group 2: Industry Response - The hospitality industry is adapting to the heat by promoting night tourism, with many museums and attractions extending their hours to attract visitors during cooler evenings [46][49]. - Indoor attractions, such as theme parks and science museums, have become popular as they provide a refuge from the heat, with operators focusing on customer comfort over immediate profit [54][55]. - Marketing strategies have shifted to emphasize the coolness of destinations, with slogans highlighting low temperatures as a key selling point [57]. Group 3: Broader Implications - The article notes that extreme heat is not just a seasonal issue but a growing trend that will affect travel planning and industry strategies in the long term [60][61]. - The changing climate is prompting a reevaluation of travel policies and practices, as families seek to avoid the heat while still enjoying vacations [58][59].

以下文章来源于旅界 ，作者theodore熙少 旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 凉快，是今夏最值钱的奢侈品。 文 ｜ theodore熙少 来源｜ 旅界（ID： tourismzonenews ） 封面来源 ｜ Pixabay 周 日下 午， 北京气温 36 度。 我窝在空调房里 刷朋友圈，心里暗暗庆幸没有出门。 刷着刷着，就看到一条 朋友圈 定位， 原本跟我说 这 周末要去南京看展的 朋友 小婉，定位 却 显示在长白山。 原因也很简单，吐鲁番、敦煌动辄接近 40度，而大理常年二十来度，"舒服到不想走" ，带孩子去农场撒欢也挺好 。 当然，不是所有人都 运气 好到能随时更改目的地 。 这周末，人在 青岛的阿勇 就悔不当初 ， 他 原本以为 山东的 海边多少凉快点，结果在沙滩上暴晒一天，晚上回酒店直接开始敷芦荟胶。 " 早知道这么热，何必拐弯抹角，不如直接去三亚。 " 他 是这么和我抱怨的 。 而在旅界 所搭建的文旅 行业 交流 社群里，这几天更是 群友们的 集体 " 哭 热 " 现场。 我发消息： "你 怎么去吉林 了？ " 她回了六个字： " 去活命啊 ， 兄弟。 " 小婉还 不是个例。 我 ...

"我平时喜欢喝啤酒，听说这里举办啤酒节，就和老公带着孩子专门过来，有这么多美食，感觉夜市氛 围特别好。一家人一起聊聊天、撸撸串，挺开心挺放松的，感觉非常'巴适'。"游客刘萍说。 炎炎夏日，纳溪区山河明月·醉酒城成为了广大市民和游客消暑、娱乐与消费的绝佳去处。6月28日，一 场盛大的啤酒节和亲水戏水活动在此激情上演，为大家打造了一个充满活力与欢乐的夏日消费新场景。 （张玉龙 摄） 啤酒节现场航拍 走进山河明月·醉酒城特色街区，啤酒节的热闹氛围扑面而来。现场布置精心巧妙，五彩斑斓的灯光闪 烁，巨大的啤酒桶整齐排列，特色美食琳琅满目，色泽金黄的烤鸡翅散发出诱人的香气，特色小龙虾的 麻辣鲜香弥漫空气，各式各样的特色小吃让人垂涎欲滴。工作人员则身着卡通造型的服装穿梭其间，手 捧精美的啤酒杯，热情地为游客们送酒、传菜，她们甜美的笑容和周到的服务，一时成了现场一道亮丽 的风景线。三五成群的游客们围坐在餐桌旁，一边品尝着冰爽的啤酒，一边享受着美食，欢声笑语连绵 不断。 "我们山河明月醉酒城这个啤酒音乐节太火爆了!一到晚上好多游客都到我们这里来喝啤酒，吃龙虾，撸 串串，生意好得很，欢迎大家来耍！"龙虾摊位老板左波说道。 除了热 ...

知名实景演出导演刘霄回顾中国文旅演艺从"单一干流"到"多线支流"的演变，提出未来应坚持"器变道 不变、形变法不变、术变心不变"，回归创作初心，构建独属于中国文旅演艺的叙事体系。中国歌剧舞 剧院国家一级导演吴庆东认为，实景演艺需构建"意境美、气韵美、情感美"，打造兼具艺术价值与市场 竞争力的文旅作品。幻境国际沉浸产业平台创始人江杰以《不眠之夜》《夜之旅》为例，指出沉浸式演 艺正从依赖光影技术营造"视觉奇观"，逐步进阶为通过叙事传递成长价值，最终发展到探讨人文精神。 在实践与运营层面，知名旅游演艺导演梅洪结合大型实景演出《鼎盛王朝.康熙大典》，提出"活化、转 化、深化、优化"的发展路径，拓展"光影艺术+高端业态"模式，实现文化与商业价值双赢。在技术融合 与场景创新方面，恒源喷泉创意总监惠浩然以厦门海沧湖、武汉汉秀项目为例，展示数字水景技术与艺 术的融合实践；影蝠夜游首席运营官林子嘉以婺源篁岭村为样本，介绍了通过原创艺术与光影技术结 合，打造低成本高创意的沉浸式互动场景。 近日，2025光影演艺产业大会在广州举办。300余位文旅行业专家和文旅演艺从业者，围绕光影演艺产 业的创新发展与未来趋势，探索通过光影技术赋能文 ...

忍国内景点很久了。 千篇一律的轰炸大鱿鱼，一模一样的拼多多同款手作小摊，配以"我在xxx很想你"的路牌，景区三件套比你的薪资还稳定。 但确实很难想到，景点之丑、之同质化还能再创新高。最近，武汉杨泗港长江大桥作为"民间野生景点"出圈，因在桥底能拍出典雅的中式氛围感，这里被 誉为"异世界大门的尽头"，结果，施工单位一插手，空灵秘境就变成了地府蹦迪。 原本下雨时形成的"天降"免费瀑布奇景，变成了"武汉"打卡字、五颜六色的氛围灯和最低200块的低消，高饱和色系灯光应填尽填，成了又一个"城市审 丑"的典型。 当然，被各色灯光填塞的国内景点绝不仅有杨泗港长江大桥。古镇、古塔、溶洞，乃至你家门口的山头和老树都被打扮得大紫大红大绿大黄，乍一看误以 为进入了妖精的盘丝洞，殊不知，下一秒就把你口袋里仅剩的2块碎银掏光光。 看着这些一到晚上就统统变身的国内景点，"说好听点像夜店，说难听点还以为是'地府在人间'。" 一、国内景点，咋这么多地府级打灯 1. 异世界大门的尽头是收费的地府吗？ 这几年，文旅界流行打造"完全意料之外"的野生景点。 比如前段时间爆火的A市霸总打卡机位，视频里，西装革履的顾总们向前走出大门，映入眼帘的是自家十几 ...

看秦淮河畔的汉唐古典舞和红秀LiveShow"混搭"出国潮新风尚，手握一杯鸡尾酒在玄武湖东岸 的"湖畔音乐汇"中品味微醺浪漫夜，漫步熙南里"灯火天街"下的"六潮雅集"感受"家家有戏"的精彩……这 个初夏的夜晚，我市一批经典夜游胜地持续"上新"，越"夜"越精彩。 夫子庙—秦淮风光带：国风携手LiveShow打造视听盛宴 5月31日晚，夫子庙大成殿的朱红廊柱在灯影下更显庄重，数十名汉服爱好者广袖翩跹，提灯巡游 于古建筑之间。随着编钟声响起，头戴步摇、身着汉服的巡游队伍从棂星门款款而来，衣袂翻飞间，绣 花披帛掠过青石板路，与殿前"天下文枢"牌坊相映成趣。 "没想到古建筑成了最好的舞台背景！"来自杭州的游客李女士举起手机，镜头里舞者云髻上的饰品 与大成殿琉璃瓦在月光下熠熠生辉。端午假期，夫子庙大成殿晚间上演精彩绝伦的汉服巡游和汉唐古典 舞《春行》，一直营业到22时，吸引了众多市民游客。 桨声灯影里的秦淮河，传统与潮流"共舞"。在夫子庙MO音琵琶街夜间市集、戏院里街区等地，聚 集了各种夜间消费新业态，如超燃的红秀LiveShow，堪称国潮与音乐的完美融合，节日期间每晚都有 超强演出阵容，带来视听双重盛宴。 6月2日晚， ...

Core Insights - The rise of night tourism during the May Day holiday has become a significant trend, with a 60% increase in search volume for "night tours" on the Qunar platform compared to the previous year [2][3] - The night tourism experience has been well-received, with various scenic spots extending their operating hours and offering unique nighttime activities, enhancing the overall travel experience [2][3] - There has been a notable increase in foreign tourists visiting China during the May Day holiday, with some regions seeing over a 100% increase in inbound travel bookings [4] Group 1: Night Tourism Trends - Night tourism has emerged as a new highlight for the May Day holiday, with many scenic spots offering extended hours and special nighttime experiences [2][3] - Popular night tourism destinations include Wuhan's Yangtze River cruise, Guangzhou's Pearl River night tour, and Xi'an's Great Tang All Day Mall [2][3] - The average stay duration for tourists has increased by 2 hours due to night tours, alleviating daytime congestion at popular sites [3] Group 2: Demographics and Preferences - Different age groups have distinct preferences for travel destinations, with 00s favoring Chongqing, 90s preferring Chengdu, and 80s choosing Beijing for family trips [3] - The data indicates a shift in travel patterns, with younger travelers increasingly engaging in night tourism activities [3] Group 3: Inbound Tourism Growth - The May Day holiday saw a significant influx of foreign tourists, with the top destinations being Beijing, Guangzhou, and Shanghai [4] - The increase in inbound travel is supported by policies such as 240-hour visa-free transit and shopping tax refunds, which have encouraged foreign visitors [4] - Notably, Australian tourists have shown the highest growth rate, with an increase of 150%, while travelers from Vietnam and Canada also saw substantial growth [4]