消费新场景正在打破传统界限，呈现"虚实结合""跨界联动"的特点，05后扛起了此次假期二次元消费大 旗。为了能够跟年轻用户"玩在一起"，万达电影官宣携手现象级游戏《恋与深空》在国庆假期推出线上 线下相结合的联名活动，掀起了一场消费狂欢。18岁的于鱼子从郑州到北京旅游，在5天的行程中，她 专门留出一天时间到万达影院线下门店与海报合影，并兑换在线上预购的"恋与深空主题套餐""马口铁 徽章""亚克力挂件"等各式周边。这些被二次元圈亲切称为"谷子"的收藏，是她和朋友一起拼单入手 的，花了200多元。 "夜游经济"也在这个假期表现突出。在携程平台，"夜游"一词搜索热度环比增幅超200%。上海浦东美 术馆、南京博物院等多家场馆夜间热度同比增长超5倍；无人机烟花秀等视觉盛宴"出圈"，无锡禅意小 镇·拈花湾、重庆欢乐谷等景区热度增长超30%。此外，假期期间，全国举办的300多场大型灯光秀，进 一步巩固了"夜游"在目的地吸引力中的地位。 同程旅行数据显示，国庆中秋假期，在"小城旅游"中，搜索热度最高的红色景区、赏秋景区和夜游景区 分别是延安市延安革命纪念地景区、阿勒泰地区喀纳斯景区和上饶市望仙谷。 去哪儿平台数据显示，去小城"追 ...

本报记者 梁傲男 据交通运输部消息，10月1日至10月8日，累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人 次，同比增长6.2%。业内人士认为，结合官方及多平台数据来看，受多元需求和优质新型供给驱动， 文旅融合为假日消费持续注入新动能。 "夜游经济"的蓬勃发展进一步延展了旅游体验的时空边界。"双节"期间，携程平台夜游搜索热度环比增 长超200%。在石家庄，荣国府、宁荣街推出"红楼梦中人"沉浸夜游，通过快闪、剧本游与舞剧表演， 让游客实现"日游正定城，夜观红楼梦"的完整体验。上海浦东美术馆、南京博物院等场馆的夜间场次热 度同比上涨超5倍；无锡拈花湾、重庆欢乐谷的无人机与烟花秀带动景区热度同比增长超30%。全国举 办的300多场大型灯光秀，共同构筑了夜游作为目的地核心吸引力的地位。 美团旅行相关负责人表示，"文旅+百业"正带火更多旅游目的地。夜游等新模式的兴起，不仅能吸引游 客"多住一晚"，还能驱动目的地旅游、餐饮、休闲玩乐等供给全面升级。 携程研究院高级研究员沈佳旎表示，今年"双节"假期反映出旅游消费的核心转向"体验"，游客不局限 于"到达"目的地，而是渴望"融入"。这种由表及里的需求变迁正是 ...

今年"十一"假期，国内旅游市场展现出强劲复苏势头与结构性变化。交通运输部数据显示，10月1日至8 日，累计全社会跨区域人员流动量预计达到24.32亿人次，创历史同期新高。 多家在线旅游平台数据显示，假期期间游客出行半径显著扩大，客单价稳步提升，旅游消费呈现"走得 更远、玩得更深、花得更多"的鲜明特征。 业内人士表示，当前旅游消费方式更趋多元，错峰出行、分段度假、深度体验等新形态逐渐普及。这些 变化显示出中国旅游市场正向"品质升级"转变。 年轻人看重"体验" 有平台客单价提升近15% 今年"十一"假期，旅游市场不仅实现了人次的增长，更在消费质量上实现了跃升。飞猪数据显示，假期 出行的客单价同比提升14.6%。这一数字背后反映出游客消费观念的深刻变化。 小城旅游订单大增 在出行距离上，今年黄金周呈现出"长短结合"的鲜明特征。长线游占比显著提升，携程数据显示，国内 长途游订单占比同比提升3个百分点。 北京、成都、上海、西安等传统热门城市依然领跑，但乌鲁木齐、呼和浩特、拉萨等地区订单增幅接近 30%，显示出游客对远途和深度探索的兴趣增强。 与此同时，"小城热景"迎来爆发式增长。飞猪数据显示，景德镇、泸州、昭苏、屯昌、 ...

金秋十月，大别山层林尽染，六安文旅市场一片火热。国庆中秋双节假期，从独山"有虎悬崖洞穴咖啡"排起长 队，到西茶谷"水陆双游"的茶旅体验一位难求，从"夜游经济"照亮夜空，到"票根经济"撬动千万消费，六安正以 其独特的"红绿交融"底色和层出不穷的新场景新业态，点燃假日旅游市场消费热潮。 为点燃文旅消费热潮，六安市自八月中旬便以"金秋大别山 好玩来六安"为主题，统筹策划系列文旅活动与产品， 以"票根经济"和"活动引流"全方位激发市场活力。据统计，假期前五天，全市接待游客409.24万人次，实现旅游 综合收入24.48亿元，同比分别增长12.43%、19.47%。强劲增长的数据背后，是文旅创新释放的澎湃动能。 新业态频成爆款，多元场景满足细分需求 国庆期间，六安涌现出的各类文旅新业态精准满足了市场日益细分的消费需求，成为吸引年轻客群和家庭单元 的"流量密码"。 在裕安区南焦湾，"露营+"业态通过精心规划的功能布局与活动设计，打造出一个全龄段、多维度的户外休闲目的 地。粉黛花海与观花秘境成为摄影爱好者的创作天堂，儿童无动力乐园让亲子家庭尽享自然野趣；游客既可在露 有虎悬崖洞穴咖啡。裕安区文旅局供图 营地体验户外烧烤的闲 ...

国庆中秋假期，来自多家景区的数据显示，夜游经济成为武汉文旅市场新增长点。假期 前四天，武汉园博园（含汉口里）共接待游客30万人次，其中夜游游客占五成；花博汇接待 游客近7万人次，其中夜游游客占五成。假期前三天，木兰不夜城景区接待游客超7万人次， 其中夜场游客占65％。武汉"两江夜游"船票一票难求，"夜上黄鹤楼""知音号"持续走热。 10月4日晚，河南游客向昕与家人登上"古琴号"。江风轻拂衣角，百余栋建筑联动上演 的长江灯光秀在眼前铺展，月色与光影交融。"如梦似幻的视觉冲击，让武汉夜游成了此行 最惊喜的馈赠。" 即将到来的中秋之夜，武汉各景区是热闹与浪漫的交织地，每一处都藏着"新玩法"。一 系列"望月、奔月、赏月、品月、邀月"活动，等你来。 中秋之夜，园博园内，18时15分，"嫦娥奔月"将缓缓而来，仙女飘飘撒下祝福花瓣；20 时，宇航员上天探月，中国载人登月工程实现了"嫦娥奔月"的宏愿。当天晚上，还可观看无 人机在空中画出"五仁月饼"，免费品尝388斤大月饼，还有200人参与的汉服中秋巡游。 中秋之夜，乘一艘游船赏月，是触摸"江心月"的最佳方式。两江四岸，长江灯光秀特别 推出中秋特辑《月满江城夜》，以现代光影技 ...

Group 1: Night Economy Development - The night tourism economy is experiencing unprecedented growth opportunities, evolving from a single lighting upgrade to a multi-dimensional experience reconstruction [1] - The night economy is releasing significant benefits by extending time and space, with Beijing Universal Studios' "Magic World Night Show" increasing per capita spending to 1.8 times that of daytime [1] - Chengdu's Jinjiang night tour project has transformed a 2.4 km river into a mobile theater, leading to a 25% increase in rental prices for nearby shops [1] Group 2: Cultural Narratives in Night Economy - Cultural narratives are the core engine of the night economy, shifting from observational to participatory experiences [3] - The "Tokyo Dream of Huazhi" night tour in Kaifeng enhances visitor engagement through role-playing and gamification, increasing the repeat visit rate to 37% [3] - The deep development of cultural IP is creating a chain effect, as seen in the Dunhuang "Night Tour of Mogao Caves," which boosted hotel occupancy rates by 52% [3] Group 3: Technological Innovations in Night Economy - Technological innovations are reshaping the experience dimensions of the night economy through spatial reconstruction, sensory integration, and intelligent response [4] - The "Pearl River Phantom" project in Guangzhou utilizes 5G and 8K technology for real-time interaction, achieving a premium rate 2.3 times higher than ordinary night tours [4] - The application of metaverse technology in Zhangjiajie's "Wuling Fantasy" AR night tour allows digital participation in cultural rituals, with virtual goods transactions accounting for 18% of total revenue [4]

Group 1 - Hainan's tourism market has shown significant growth during the summer, driven by diverse business models, policy incentives, and festive activities [2][3] - The number of yacht outings in Sanya reached an average of over 400 per day, with a nearly 30% year-on-year increase in visitor numbers [2] - The summer tourism consumption subsidy program has attracted over 300,000 participants and generated more than 500 million yuan in tourism consumption [3] Group 2 - In August, Hainan's cultural and tourism order value increased by 13% month-on-month, with cities like Chengdu, Guangzhou, and Beijing being major sources of visitors [4] - The night economy has thrived, with search volumes for night markets in Hainan increasing significantly, such as a 500% rise for "Haida South Gate Night Market" [4] - The overall tourism chain, including transportation, accommodation, and dining, has experienced growth, indicating a robust recovery in Hainan's tourism sector [4]

Core Viewpoint - The article emphasizes the potential of integrating intangible cultural heritage (ICH) into the tourism and economic landscape of the Hengqin-Macau region, transforming it from a static display to an interactive and engaging experience for visitors [1][2][3] Group 1: Event Overview - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will take place from September 3 to 7, featuring a cultural tourism theme forum on September 4 [1] - The event aims to explore how ICH can be made more accessible and engaging, moving beyond traditional exhibition formats [1] Group 2: Cultural Integration and Economic Opportunities - Yang Mingxia, Deputy Director of the Beijing Institute of Intangible Cultural Heritage, suggests treating ICH as a "super interface" that can connect with various modern elements such as nightlife, performances, and digital media [1][2] - Successful examples of ICH integration include the "Bamboo Town Lights Up the Great Wall" event in Anji, which attracted 32,000 visitors and generated significant social media engagement [2] - The article highlights the unique cultural and institutional advantages of Macau and Hengqin, which can facilitate cross-cultural collaborations and promote ICH on a larger scale [2][3] Group 3: Role of Celebrities and Market Expansion - The involvement of celebrities as "cultural ambassadors" can enhance the visibility and appeal of ICH, with tailored collaborations to promote various traditional crafts [3] - Yang emphasizes that ICH should be viewed as a future asset rather than a relic of the past, advocating for its transformation into interactive and marketable cultural units [3] - The potential for creating a new economic ecosystem through ICH is significant, particularly in the context of the Greater Bay Area and its international connections [3]

Summary of Key Points Core Viewpoint - The China Railway Jinan Bureau has successfully concluded the 2025 summer transportation period, with a significant increase in passenger volume and innovative service offerings to enhance travel experiences and meet diverse consumer demands [1][4]. Group 1: Passenger Transportation - During the 62-day summer transportation period, the Jinan Bureau sent a total of 47.518 million passengers, averaging 766,000 passengers per day, representing a 6.4% increase compared to the previous year [1]. - On August 16, the bureau recorded a peak of 956,000 passengers in a single day, marking the highest daily passenger count for the summer transportation period [1]. - Several stations, including Jinan West, Rizhao, Qingdao West, and Weihai, set historical records for passenger volume during this period [1]. Group 2: Innovative Services - The Jinan Bureau implemented a "Railway+" model to stimulate market activity, focusing on various consumer scenarios such as "ticket root economy," "concert economy," "silver economy," and "night tourism economy" [4]. - The bureau launched multiple themed tourist trains, integrating local culture, cuisine, and heritage into the travel experience, catering to the summer tourism demand [4]. - Special trains were organized for major events, including fan trains and concert trains, to accommodate peak travel times for attendees [4]. Group 3: Service Quality Improvement - The bureau enhanced service quality by optimizing ticket purchasing systems and increasing the number of dedicated ticket windows and security checks for students [8]. - Collaborations with local transportation systems were established to ensure seamless transfers between high-speed trains and subways, improving overall travel efficiency [8]. - Volunteer services were organized at key stations to assist travelers, and measures were taken to streamline passenger flow and reduce waiting times [8]. Group 4: Freight Transportation and Logistics - The Jinan Bureau increased coal transportation by 32% to support local power plants during peak summer demands, while also boosting grain and fertilizer shipments by 5% and 21%, respectively [9]. - The bureau facilitated a 3.6-fold increase in domestic freight train shipments by organizing multi-modal transport solutions [9]. - Collaborations with ports and local railways were established to create comprehensive logistics solutions, enhancing service for various industries [9]. Group 5: Emergency Response and Safety - The Jinan Bureau actively monitored weather conditions and implemented emergency plans to ensure railway safety during extreme weather events [9]. - The bureau utilized advanced monitoring technologies, such as drones and satellite imagery, to oversee critical railway infrastructure and maintain operational safety [9]. - Stations were prepared to manage passenger flow and provide timely information regarding train operations, minimizing disruptions during adverse weather [9].

Core Insights - Nanjing ranks first in the "Top Ten Popular Tourist Cities" for the summer season, driven by the "Su Super" sports events [1][3] - The overall order payment volume for Nanjing's tourism increased by 11% year-on-year during a key match on August 17, with hotel bookings around the Nanjing Olympic Sports Center surging by 333% [3] - Popular tourist activities include natural landscapes, cultural heritage sites, theme parks, exhibition halls, and water activities, with night tourism seeing an 83% increase in searches [3] Group 1: Tourism Trends - The "follow the events/exhibitions to travel" trend has gained momentum, significantly boosting local tourism consumption [3] - Nanjing's "3-day tour" is the top product for domestic group travel, and it ranks second in domestic family travel products [6] - Nanjing is also a top destination for traditional cultural tours and summer cooling trips, reflecting a diverse range of tourist interests [6] Group 2: Market Performance - Hotel bookings in Nanjing increased by 17% year-on-year during the summer vacation period [10] - Major tourist attractions include Niushou Mountain Cultural Tourism Area, Hongshan Forest Zoo, and Zhongshan Scenic Area [10] - Nanjing is a popular destination for young tourists, especially during events like the Qixi Festival, where it ranked fourth among popular destinations [8]