Core Insights - The core viewpoint of the article emphasizes the rational return of consumers to liquor consumption, particularly in the light bottle liquor market, which is driven by a focus on cost-effectiveness and immediate consumption scenarios [4][5]. Industry Trends - The growth of the light bottle liquor market is attributed to a shift in consumer attitudes, moving from gift and collectible attributes to a focus on drinking [4]. - Consumers are increasingly seeking high cost-performance ratios and immediate consumption options, leading to a decline in demand for gift and banquet attributes [4][5]. Company Strategy - The company, Gu Xiao Jiu, has adopted a philosophy of "high-quality liquor at half the price" since its inception in 2018, focusing on original research and development [5]. - Gu Xiao Jiu's product strategy includes a range of products priced between 25 to 75 yuan, catering to various consumption scenarios [5][7]. - The company emphasizes building relationships with consumers and partners, utilizing a data-driven system to enhance engagement and loyalty [5][10]. Market Positioning - Gu Xiao Jiu targets the under 100 yuan price range, specifically focusing on price points of 25, 35, 45, and 75 yuan to appeal to a broader consumer base [7]. - The core consumer demographic consists of ordinary wage earners, with consumption primarily occurring during lunch and dinner [8]. Competitive Advantage - The company differentiates itself by focusing on product quality and consumer experience rather than direct competition with established brands [12]. - Gu Xiao Jiu aims to build trust through genuine consumer feedback and high product quality, rather than relying on brand size or short-term gains [11][12]. Future Outlook - The company plans to expand its reach across various provinces in China, leveraging data-driven operations to adapt strategies quickly and share regional experiences [13]. - The long-term vision is to make quality liquor accessible to a wider audience, promoting a culture of enjoyment in liquor consumption [15].