转自：汕尾发布 1月5日 广东省农业农村厅公示了 广东省第一批消费帮扶产品清单 全省共有4084款入选 其中汕尾有57款产品入选 城区入选产品14款 宝楼 生姜 | 产品编码 - | 地市T | 县(市、区)团 | 多创 - | 经营主体 | - | 产品标准名 | - 产品规格 | . 类别 ▼ | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | NO00026 | 汕尾市 | 城区 | 东浦镇 | 汕尾市盱晶行农业发展有限公司 | | 宝楼生姜 | 2. 5kg | 销售 | | 粤N000028 | 汕尾市 | 城区 | 东浦镇 | 汕尾市盱品行农业发展有限公司 | | 要喜妹紧致养肤沐浴 25 | 350ml | 加工 | | 图N000029 | 汕尾市 | 城区 | 东浦镇 | 汕尾市盱晶行农业发展有限公司 | | 黑糖姜纹糖 | 160g | 加工 | | 粤N000030 | 汕尾市 | 城区 | 东浦镇 | 汕尾市盱眙行农业发展有限公司 | | 核桃美枣贴 | 160g | 加工 | | 恩N000031 | 汕尾市 | 城 ...

Core Viewpoint - The "Village Sugar Fair" events across various regions have successfully attracted a large number of visitors, offering a blend of local delicacies and cultural experiences to celebrate the New Year [3][4][5]. Summary by Sections Eating - The "New Year Pig Feast" in Qionglai City featured over 30 long tables, serving traditional dishes made from locally raised pigs and fresh ingredients, creating a warm atmosphere for community bonding [4]. - The first "Village Sugar Fair" in Pujiang showcased a lively long-table feast with local specialties like red oil chicken and cured meats, emphasizing the rich flavors of rural cuisine [4]. - The "Blessing Long Street Feast" in Xinjin attracted over 300 participants, featuring a 99-meter long table with dishes sourced from local ecological farms, marking a festive start to the New Year [4]. Shopping - The "Village Sugar Fair" in Chengdu International Trade City involved around 38,000 merchants, offering over 1,900 types of products, creating a comprehensive shopping experience for visitors [6]. - New Jin's health food industry showcased 15 local brands at the fair, promoting green and healthy food options to attendees [6]. - The first day of the Pujiang "Village Sugar Fair" attracted over 500 enterprises, featuring local specialties and products from partnered regions, enhancing the diversity of offerings [6]. Cultural Experience - The event in Luodai Ancient Town featured traditional performances and interactive experiences, such as a costume show that captivated attendees and highlighted local heritage [4]. - The "Zhazha Beef Food Season" in Kongming Street transformed the area into a vibrant dining scene, with traditional decorations and local culinary delights [5]. - The non-heritage experience area in Liangjing Village attracted families, allowing them to engage in traditional crafts like sugar painting and clay sculpture [5].

Summary of Key Points - The article discusses the food safety inspection results released by the Zhangshu City Market Supervision Administration, indicating that out of 281 food samples tested, 24 were found to be non-compliant with safety standards [3][10]. Group 1: Overall Inspection Results - A total of 281 food samples were tested, with 24 samples failing to meet safety standards, resulting in a compliance rate of approximately 91.5% [3][10]. - The inspection covered various categories of food products, including processed foods, agricultural products, and health foods [3][10]. Group 2: Inspection Standards - The inspections were conducted based on multiple national food safety standards, including GB 2760-2014 for food additives and GB 2762-2017 for contaminant limits [4][5][6]. - Specific standards for processed foods included GB 7101-2015 for beverages and GB 5009.5-2016 for protein content [5][6]. Group 3: Testing Items - The inspection included a variety of testing items such as preservatives, microbial counts, and pesticide residues [7][9]. - For processed foods, tests were conducted on parameters like protein content, total bacterial count, and the presence of specific additives [7][9]. Group 4: Compliance Details - The report lists several food establishments and their respective products, with most items being compliant, including various types of meat, baked goods, and beverages [10][12]. - Notable compliant products included marinated pork ears, roasted duck, and various types of pastries [10][12].

Core Insights - The article discusses a shift in consumer behavior towards a focus on value-for-money and emotional satisfaction rather than traditional brand prestige and high prices [3][21][22] Group 1: Consumer Behavior Changes - Consumers are increasingly prioritizing cost-effectiveness and quality, leading to a new consumption philosophy that emphasizes "precise spending" rather than mere frugality [5][12] - The rise of brands like Mixue Ice City and Luckin Coffee illustrates the success of the value-for-money approach, as they disrupt traditional high-priced markets with affordable yet quality offerings [4][8] Group 2: Market Trends - The demand for affordable yet high-quality products is evident in various sectors, including beverages and food delivery, with brands like "拼好饭" gaining popularity for their low-cost, high-quality experiences [9] - The luxury market is experiencing a downturn, with significant sales declines reported by brands like LVMH and Gucci, indicating a shift away from high-priced, status-driven consumption [12] Group 3: Emotional Value in Consumption - The younger generation, particularly Gen Z, is willing to spend on products that provide emotional satisfaction, reflecting a shift towards valuing experiences and emotional connections over material possessions [13][22] - The concept of "情价比" (emotional value for money) is emerging, where consumers seek products that enhance their emotional well-being and identity, rather than just fulfilling basic needs [18][19] Group 4: Future Implications - As consumer needs evolve, the focus on emotional and experiential value is expected to grow, suggesting that future consumption will increasingly revolve around identity construction and emotional fulfillment [21][22] - The article posits that the ultimate form of consumption will be about investing in one's inner world, highlighting a significant cultural shift in how products are perceived and valued [22]

Core Insights - The opening of the Agricultural Industry Integration Center in Jiuxian Street aims to create an immersive experience for visitors, combining agriculture, culture, tourism, and research [1][2] - The center features a variety of local agricultural products and serves as a platform for villagers to sell their goods, promoting local economic development [1][2] Group 1: Visitor Experience - The center sold over 400 tickets online, exceeding expectations for visitor numbers [1] - Children and families engage in hands-on activities, such as rice harvesting and fish catching, enhancing the educational aspect of the visit [1][2] Group 2: Agricultural Integration - The center operates as a "window for local specialties" and a "transit station for common prosperity," helping villagers market their products [1][2] - The integration center is designed to promote resource sharing and mutual benefits among local villages [2] Group 3: Educational Initiatives - The center includes a research and learning base where visitors can learn about traditional and modern agricultural practices [2] - Activities include herbal medicine preparation, tea frying, and drone operation, catering to both children and adults [2] Group 4: Future Goals - The center aims to become a new engine for common prosperity by integrating agricultural production, processing, and sales [2] - The project emphasizes food security while promoting ecological agriculture and rural tourism [2]

Core Viewpoint - The article highlights the participation of Luhua green plum in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing its unique flavors and innovative processing methods, aiming to expand its market presence globally [3][4][5]. Group 1: Event Participation - The 2025 Global High-end Food and Quality Agricultural Products Expo will take place in Shenzhen from October 22 to 24 [3]. - Luhua green plum will be featured in the Shantou planting section, alongside other local specialties like Lianhua Mountain tea and oil olives [4][5]. - The Shantou exhibition area has previously attracted significant consumer interest at the Shenzhen Food Expo [5]. Group 2: Product Innovation - Luhua County's Guotai Green Plum Industry Development Co., Ltd. focuses on the production of various green plum products, including green tea plums, honey purple perilla plums, and plum-based snacks [9][10]. - The company has developed a comprehensive supply chain model that includes planting, deep processing, and market sales, achieving full coverage of the production chain [13][14]. - The production of green plum brandy involves a meticulous process, ensuring high quality and distinctive flavor [15][18]. Group 3: Industry Development - Luhua County, recognized as the "Hometown of Green Plums" in China, has a rich history of over 2,900 years in green plum cultivation [32]. - The county has a suitable area of 530,000 mu for fruit tree planting, supported by abundant water resources, making it an ideal location for green plum growth [33][34]. - The annual output value of the green plum industry in Luhua County has exceeded 1 billion yuan, contributing significantly to local economic development and farmer income [45][47].

Core Insights - The article highlights the unique agricultural products of Shanwei, emphasizing the region's rich biodiversity and the quality of its green produce, which includes green plums, tea, and oil fruits [1][4][21]. Summary by Categories Agricultural Products - Shanwei is known as the "Hometown of Green Plums," with 123,000 acres of green plum orchards producing various types of plums, including Qingmei and Baifenmei, characterized by their rich organic acids and microelements [6][7]. - The region has developed 34 patents for diverse green plum products, including green plum wine, preserved plums, and plum vinegar, enhancing the integration of these products into daily life [8][9]. Tea Industry - The Lianhua Mountain tea, a traditional tea from eastern Guangdong, benefits from its mountainous terrain (elevation of 80-700 meters) and favorable climate conditions, resulting in high-quality tea varieties such as honey orchid and osmanthus-scented teas [11][12]. - Local tea farmers employ eco-friendly cultivation methods combined with traditional processing techniques to preserve the natural flavor of the tea, which is well-received by consumers [14]. Unique Fruits - The oil fruit, known scientifically as "Yuganzi," is notable for its high vitamin C content, nearly eight times that of oranges. The cultivation area for oil fruits in Shanwei is approximately 61,000 acres, with a total output of 12,800 tons and a market value of 300 million yuan [17][18]. - Besides being consumed fresh, oil fruits are processed into trendy beverages such as oil fruit juice and sparkling oil fruit drinks [19]. Upcoming Events - Shanwei's green agricultural products will be showcased at the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, highlighting the region's ecological beauty and culinary richness [22][23].

Core Viewpoint - The event celebrating the 2025 Chinese Farmers' Harvest Festival in Luhua County, Shantou City, showcases the achievements in agriculture and the implementation of the "Media+" empowerment initiative to enhance agricultural development and promote local products [3][50]. Group 1: Event Highlights - The celebration featured unique intangible cultural heritage performances, including the "Lei Tea Fragrance" show, which highlighted local traditions and attracted attendees [2][10]. - The event included a "small gathering" for harvest discussions, showcasing agricultural highlights and achievements in the region [4][7]. - The opening ceremony was marked by performances and speeches emphasizing the importance of local agricultural products and community engagement [19][20]. Group 2: Agricultural Development - Luhua County is recognized as the "Hometown of Chinese Green Plums" and has implemented the "Cultivated Land Bank" model to enhance land resource utilization [11][12]. - The county's deputy mayor highlighted the development of a full agricultural industry chain, focusing on key products such as green plums, tea leaves, and oil citrus [13][14]. - The event featured representatives from the green plum and lychee industries sharing their success stories, emphasizing the development of over 30 products from green plums alone [23][25]. Group 3: "Media+" Empowerment Initiative - The "Media+" empowerment initiative aims to build a robust agricultural market system, enhancing the influence and competitiveness of local agricultural products [56][64]. - A strategic cooperation ceremony was held, granting the Southern Rural Newspaper the role of a strategic partner in the "Media+" initiative, promoting collaboration between government and media [66][70]. - The initiative is expected to break down information barriers and optimize resource allocation, contributing to rural revitalization efforts [71][72].

Core Insights - The article highlights the transformation of Wenhua Village into a flourishing "Flower Valley," showcasing its development over the past decade and its impact on local economy and culture [1][2][3] Group 1: Economic Impact - Wenhua Village has become a significant tourist destination, attracting over 500,000 visitors annually, with a peak of 35,000 visitors in a single day during the 2025 Spring Festival [2] - The income of local villagers has increased significantly, with average annual income rising from 8,000 yuan in 2017 to 35,000 yuan in 2024 through a model of "land leasing + labor income + guaranteed dividends" [3] Group 2: Agricultural Development - The village has initiated programs to support local farmers, including the donation of green plum seedlings to mountainous villagers, promoting agricultural diversity [3] - The introduction of processed products from local flowers and fruits, such as hawthorn umbrella wine and green plum products, has led to projected sales exceeding 20 million yuan in 2024 [3] Group 3: Cultural Significance - The name "Wenhua" carries poetic significance, reflecting the village's connection to nature and culture, and has been leveraged to enhance the brand's recognition [2] - Seasonal flower displays, combined with cultural events like light shows and music festivals, have enriched the visitor experience and contributed to the village's cultural identity [2]

Core Insights - The tobacco and alcohol retail market is facing significant challenges this year, with many store owners reporting a decline in sales and increased financial pressure due to changing consumer behaviors and market dynamics [1][13]. Consumption Shrinkage - Group purchase orders have decreased by approximately 70% compared to last year, significantly impacting revenue for many tobacco and alcohol retailers [2]. - The demand for traditional banquet scenarios has diminished, leading to a notable drop in alcohol consumption, with many retailers experiencing returns on large orders [4]. - Consumers are increasingly focused on cost-effectiveness, leading to a shift from premium brands to more affordable options, resulting in lower average transaction values [5]. Channel Competition - Traditional tobacco and alcohol retailers are struggling to compete with aggressive pricing from restaurants and online platforms, which have begun to undercut prices significantly [6][8]. - The rise of online sales has disrupted traditional pricing structures, with price discrepancies of tens to hundreds of yuan for the same products across different channels [8]. - Retailers are losing their negotiating power with both consumers and suppliers, as manufacturers are favoring direct sales or larger retail chains, further squeezing profit margins [9]. Industry Adaptation - Some retailers are adjusting their product offerings by reducing high-end and price-sensitive products while increasing the availability of local specialty brands and bulk wines [11]. - There is a growing trend to diversify product lines to include local specialty gift boxes and convenience items, which can provide additional revenue streams [12]. - A few retailers are exploring online marketing strategies to attract customers, utilizing social media platforms to promote their products and engage with local communities [12]. Conclusion - The current market environment poses significant challenges for traditional tobacco and alcohol retailers, but some are finding new growth opportunities through product diversification and online engagement [14].