Core Viewpoint - The recent performance report from China Tourism Group Duty Free Corporation (China Duty Free) indicates a decline in both revenue and net profit for the first half of 2025, raising concerns in the market about the company's financial health and future prospects [1][2]. Financial Performance - In the first half of 2025, China Duty Free reported total revenue of 28.152 billion yuan, a year-on-year decrease of 9.96% [1]. - The total profit for the same period was 3.663 billion yuan, down 19.21% year-on-year, while the net profit attributable to shareholders was 2.6 billion yuan, reflecting a decline of 20.81% [1]. - For Q1 2025, the company achieved revenue of 16.746 billion yuan, a decrease of 10.96%, with net profit down 15.98% to 1.938 billion yuan [2]. - In Q2 2025, revenue was 11.406 billion yuan, down 8.45%, and net profit fell significantly by 32% to 662 million yuan [2]. Market Position and Strategy - China Duty Free maintains a strong market position in Hainan, with a market share increase of nearly 1 percentage point year-on-year, despite overall sales challenges [1]. - The company is focusing on strategic transformation, expanding its "duty-free+" boundaries, and innovating its own brand products to stimulate consumer demand [1]. - Over 50% of the company's revenue is derived from Hainan, where duty-free sales account for nearly 70% of total revenue, with a gross margin of 39.5% compared to 13.45% for taxable goods [2]. Hainan Duty-Free Market Trends - The Hainan duty-free market showed continued weakness in the first half of 2025, with duty-free shopping amounts reaching 16.761 billion yuan, down 9.2% year-on-year [4]. - The number of actual duty-free shopping visitors was 2.482 million, a decline of 26.2%, and the number of items purchased fell by 24.8% to 14.875 million [4]. - Although June's year-on-year decline was less severe than in 2024, there was still a notable drop compared to May 2025 across key metrics [4]. Future Developments - The full island closure operation in Hainan is set to begin on December 18, 2025, which will change the management of imported "zero-tariff" goods to a negative list system, expanding the range of zero-tariff items significantly [6]. - While this may lower procurement costs, it could diminish the price advantage of duty-free stores as regular retailers will also benefit from similar policies [6]. - China Duty Free plans to enhance strategic leadership and drive innovation through business adjustments to achieve high-quality development [6].