Core Insights - During the 2026 Spring Festival holiday, Hainan received over 12.32 million tourists, generating a total expenditure of 18.37 billion yuan, marking increases of 28.9% and 30.7% respectively compared to the previous year [1] - The sustained release of customs closure benefits has become the core driver of Hainan's Spring Festival cultural and tourism consumption, with both duty-free shopping and inbound tourism experiencing explosive growth [1] - The rich and diverse product offerings and continuously upgraded experiences contributed to the vibrant New Year tourism market, with over 260 cultural and tourism activities planned [1] Tourism Growth - The total number of visitors on Hainan's ring road tourism routes increased by 16.7%, while the tourism road through the tropical rainforest national park saw an 8.7% increase [2] - Tourist bookings in less traditional areas like Changjiang Qizi Bay have also risen, with hotel occupancy rates remaining high across the province [2] - All 18 cities and counties in Hainan reported positive growth in both tourist reception and tourism revenue, with 13 cities experiencing double-digit growth [2] Service and Safety - The tourism market in Hainan operated safely and orderly during the Spring Festival, with a continuous increase in visitor satisfaction [2] - The "Hainan Safe Travel" platform handled a total of 778 complaints during the holiday, with a pre-emptive compensation amounting to 1.72 million yuan, ensuring a positive travel experience for tourists [2]

Group 1 - The Guangzhou Entry-Exit Border Inspection Station reported a total of 487,000 inbound and outbound passengers during the 2026 Spring Festival holiday, with an average of 54,000 daily, marking a 33% increase compared to the 2025 Spring Festival holiday [1][3] - Baiyun Airport accounted for over 440,000 of the total passengers, with more than 2,400 flights, while other ports like Nansha Passenger Port and Dongguan Humen Passenger Port contributed approximately 47,000 passengers and over 220 cruise ships [3] - The number of foreign inbound passengers reached over 47,000, reflecting a 62% year-on-year increase, driven by the release of benefits from China's visa-free policies and the expansion of international flight routes [3] Group 2 - Over 250,000 outbound passengers were recorded during the holiday, with cross-border short trips being the preferred choice for mainland residents, particularly to destinations like Thailand, Malaysia, Australia, Singapore, and Indonesia [3] - In response to the high volume of travelers, the Guangzhou Border Inspection Station has increased verification channels and provided special services for elderly, disabled, and unaccompanied minors, enhancing the overall travel experience [3] - A dedicated area for issuing temporary entry permits was established, equipped with comfortable seating for travelers waiting for inspection, ensuring a safe and efficient passage for all inbound and outbound travelers [3]

Core Viewpoint - During the New Year's holiday period, the West Kowloon Station of the Guangzhou-Shenzhen-Hong Kong Express Rail Link experienced a significant increase in cross-border passenger flow, indicating a strong recovery in tourism and travel between mainland China and Hong Kong [4][5][7]. Group 1: Passenger Flow Statistics - From January 1 to 3, over 350,000 travelers were processed at the West Kowloon border checkpoint, representing a 51% increase compared to the same period last year [4][5]. - Mainland travelers accounted for 71% of the total passenger flow, while travelers from Hong Kong and Macau made up 23.5% [4]. - On January 1 alone, over 32,000 residents from Hong Kong and Macau crossed into mainland China, constituting 25% of the total passenger volume [5]. Group 2: Tourism and Events - Hong Kong hosted various celebratory events such as light shows and countdown concerts during the New Year's holiday, attracting a large number of mainland tourists [4]. - The Greater Bay Area's rich cultural and tourism activities, along with promotional events in major shopping districts, drew many residents from Hong Kong and Macau for short trips and shopping [5]. Group 3: International Visitor Trends - The expansion of visa-free policies and transit visa exemptions has attracted a notable number of foreign visitors to China for New Year celebrations [7]. - The West Kowloon Station set new daily records for foreign traveler numbers, exceeding 7,800, with an average daily passenger flow increase of 45.5% compared to regular days [7]. Group 4: Operational Measures - To manage the peak holiday traffic, the West Kowloon border checkpoint utilized a self-developed "Passenger Flow Prediction and Guidance System" to monitor traffic dynamics and deploy resources effectively [9]. - Measures such as separate processing for domestic and international travelers, fast-track guidance, and increased patrols were implemented to enhance passenger flow efficiency and ensure smooth border crossing [9].

Group 1 - The Guangzhou Border Inspection Station reported that in 2025, over 18 million people were checked for entry and exit, a year-on-year increase of 19% [1] - The number of foreign entrants exceeded 3.2 million, marking a 28% increase compared to the previous year, which is 7 percentage points higher than the national average [1] - The growth in foreign entrants is significantly supported by visa exemption policies, with over 1.58 million foreigners entering under these policies, accounting for 50% of total foreign entrants [1] Group 2 - The inbound tourism and business sectors have seen growth, with visitors for leisure and family visits increasing by 34% and business and employment visits rising by 31% [1] - Outbound travel from mainland China also increased, with 5.03 million residents traveling abroad, reflecting an 11% year-on-year growth [2] - The diversity of outbound travel destinations has expanded, with a threefold increase in travelers to Europe and the United States compared to the previous year [2]

Group 1 - The outbound tourism market is experiencing a significant surge as travelers increasingly utilize "holiday stitching" to extend their vacations, with a notable rise in hotel and flight bookings [1][2] - Data from Ctrip indicates that during the double holiday period of National Day and Mid-Autumn Festival, domestic hotel prices have increased by 30% to 50% compared to the previous month, while outbound visa service bookings have risen by nearly 30% year-on-year, reflecting a strong desire for international travel [2][3] - Popular destinations such as Uzbekistan and Kazakhstan have seen flight bookings increase by 3.3 times and 2.3 times respectively, driven by the benefits of visa-free policies [3][4] Group 2 - The trend of "holiday stitching" has become a new norm for travelers, with many opting for extended breaks during the National Day holiday [4][5] - Data shows that this "holiday stitching" approach has significantly boosted bookings during specific periods, with flight bookings to popular countries increasing by 120% from October 8 to 12, and by 40% from September 26 to October 1 [5]