扬子晚报网1月8日讯(记者徐昇)全国多地的大中小学生即将迎来寒假。同程旅行数据显示，相较接下来的春运和春节假期，当前的机酒价格更划算，旅游 市场将迎来20天左右的"省钱出行"窗口期。这将拉动学生群体及亲子家庭群体错峰出游热度。 哈尔滨冰雪大世界热度高涨 对于准备趁寒假带娃北上玩雪、南下避寒的游客来说，赶在1月底前出发，不仅能节省交通成本，也能在住宿上省下一大笔钱。同程旅行数据显示，截至1 月8日，入住时间在1月28日前的哈尔滨、长春、三亚、北海、西双版纳的热门商圈酒店预订价格，相比春节出游高峰期预计节省超过50%。 学生放假叠加机票酒店降价的带动下，国内迎来错峰旅游热。数据显示，国内酒店预订热度最高的十大目的地为北京、上海、成都、哈尔滨、广州、重 庆、南京、深圳、武汉、三亚。其中，上海、成都、深圳、武汉、三亚酒店预订热度同比增长超20%。热销房型以家庭房、亲子房和景观套房为主。 此外，亲子属性较强的主题乐园、季节限定的冰雪景区搜索热度高涨。数据显示，截至1月8日，搜索热度最高的国内热门景区分别为上海迪士尼度假区、 北京环球度假区、香港迪士尼乐园、哈尔滨冰雪大世界、老君山景区、黄山风景区、珠海长隆海洋王（002 ...

市场层面，国内与入境市场双双走高。国内市场受 "请 3 休 8" 拼假模式刺激，错峰游需求激增，节前两天境内酒店搜索热度同比增长超 100%，国内机票搜 索热度同比提升 50% 以上。入境市场受益于免签红利持续释放，酒店及机票搜索热度同步大涨，入境酒店搜索热度同比增幅超 150%，上海、广州、北京、 三亚、深圳稳居热门目的地 TOP5，烟台、南宁、汕头等 "宝藏小城" 凭借独特魅力跻身热度上升榜前列。 2026 年元旦假期，旅游市场呈现全面升温态势，错峰游需求爆发、机酒双线增长、入境市场强劲复苏，异地长时旅居成为主流，主题旅游带动细分酒店品 类爆发，酒店行业需精准把握机遇优化运营。 用户行为呈现显著变化，游玩半径与连住时长大幅拉长。2026 年元旦跨省酒店住宿占比预计超半数，连住 2 天及以上的住宿需求进一步提升，异市出行占 比超 90%。客源地主要集中在上海、北京、广州、深圳、杭州等核心城市，出行偏好呈现南北分化特征：北方游客南下前往三亚、广州等城市过冬，南方 游客则青睐冰雪旅游；同时开封、景德镇等新兴目的地凭借丰富的跨年活动，成为游客新选择，热门酒店目的地 TOP10 涵盖上海、南京、哈尔滨、重庆等 南北 ...

假期来临，很多人都计划通过在线旅游平台（OTA）预订机票、酒店、旅游套餐，期待一场放松身心的 旅程。然而，订单被无故取消、酒店"图片仅供参考"、捆绑销售隐藏费用、退改签规则苛刻等问题，常 常让期待中的完美假期变成维权拉锯战。如何在支付前就有效识别风险，选择靠谱的服务商？一个简单 却关键的动作是：查看商家的历史投诉记录。 一、在线旅游投诉高发领域：你的旅程可能遇到这些"坑" 出行消费决策链条长、环节多，且多为预付式消费，一旦出现问题，维权成本高、影响大。提前了解常 见投诉点，能帮助你更有针对性地进行背景调查。 二、消费前核查：多维度信息构建安全决策 在点击"支付"按钮前，不妨花几分钟进行多平台信息核查。 三、权益受损时，清晰有效的投诉路径 即使做了功课，有时仍可能遇到问题。了解并准备好维权渠道，才能从容应对。 1. 机票预订陷阱："大数据杀熟"价格波动、特价票退改签费用畸高、航班变动（取消/延误）后通知 不及时、解决方案不合理，以及购买机票时被默认勾选各种保险、接送机等增值服务，都是投诉 重灾区。在预订前，尤其是选择不熟悉的代理商或航司时，查看其过往如何处理航班变动和退改 签纠纷，至关重要。 2. 酒店住宿落差 ...

新浪科技讯 1月3日下午消息，去哪儿旅行数据显示，元旦假期，热门目的地酒店预订量同比增长五 成，去哪儿旅行用户酒店民宿预订覆盖了全国1000多个县城（不含县级市、市辖区）。哈尔滨冰雪大世 界、河南开封万岁山武侠城等中式主题乐园表现亮眼，首度挺进全国热门景区前十，万岁山武侠城周边 酒店预订量猛增9倍。 更多旅客选择"请3休8"，用一次飞行打开2026年。去哪儿旅行数据显示，元旦假期，热门目的地机票量 同比增两成，飞往云南普洱等小机场城市机票量增逾2倍。还有不少年轻人热衷出境跨年，去哪儿旅行 用户预订了全球近3000个城市的酒店，23-30岁旅客购买出境机票增42%。 与此同时，越来越多的外国朋友选择来中国跨年。去哪儿旅行数据显示，元旦假期期间，持非中国护照 购买国内航线目的地覆盖了97个城市。封关后的首个小长假，海南文旅市场火热，入境三亚的外国游客 同比增5倍。 责任编辑：尉旖涵 新浪科技讯 1月3日下午消息，去哪儿旅行数据显示，元旦假期，热门目的地酒店预订量同比增长五 成，去哪儿旅行用户酒店民宿预订覆盖了全国1000多个县城（不含县级市、市辖区）。哈尔滨冰雪大世 界、河南开封万岁山武侠城等中式主题乐园表现亮眼 ...

从机票预订来看，航旅纵横大数据显示，截至12月17日，元旦假期境内航线机票预订量超176万张，同 比增长约46%；境内热门航线前十名包括（不区分航向）上海—广州、上海—北京、上海—深圳、北京 —深圳、北京—广州、北京—成都等。 在长线游方面，元旦假期延续了冬季旅行"冰雪游"和"避寒游"两大主流。 12月17日，跨年（2025年12月31日）火车票正式发售。北京商报记者从多家在线旅游平台获悉，截至当 日上午10:00，北京到哈尔滨、北京到郑州、北京到武汉等多条热门线路的部分车次售罄。2026年元旦 放假三天，民众出行意愿强，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、 上海往返南京、广州往返南宁等短途线路人气旺。此外，不少人选择"请3休8"，利用拼假进行长线游。 机票数据显示，元旦假期境内航线机票预订量超176万张，同比增长约46%。上海、北京、广州、成 都、深圳、昆明等是热门目的地。 去哪儿旅行提供给北京商报记者的数据显示，截至当日上午10:00，已有多条热门线路的部分车次售 罄，包括北京到哈尔滨、北京到郑州、北京到武汉、深圳到汕头、成都到宜宾、成都到西昌、宁波到上 海、哈尔滨到牡丹江、青 ...

今年民航出行热度持续，尤其是进入冬季，多地中小学生相继迎来的"雪假"也让这个冬季出游热度高涨。 今年冬季，除了滑雪场外，冰川、雪山类景区也成为冰雪游的热门目的地。亚拉雪山、卡若拉冰川、梅里雪山等景区的门票预订量，同比 都翻倍增长。 近期，随着乌鲁木齐、阿勒泰、吉林等多个省市相继宣布"雪假"时间，机票预订量持续上涨。在线旅游预订平台数据显示，11月29日至12 月7日"雪假"期间，从乌鲁木齐和阿勒泰出发的机票预订量都显著增长。其中，从乌鲁木齐出发的机票预订量环比11月15日至23日增长45%， 而从阿勒泰出发的机票预订量环比增长48%，尤其飞往南方温暖城市的航线更受欢迎。 以乌鲁木齐为例，"雪假"期间，游客的热门目的地包括三亚、广州、北京等地。其中从乌鲁木齐到三亚、广州、北京、西双版纳等地的机 票预订量，同比都增长了1倍以上。 研究员石珂："雪假"期间，新疆景区的门票预订总量环比增长16%，最热门的景点包括赛里木湖、禾木风景区、喀纳斯景区等。同时，吉 林对大学生实行滑雪免票政策。内蒙古、新疆等地也在陆续加码优惠。政策带动下，今年东北和新疆的多个城市旅游热度持续走高，冰雪游目 的地更加多元。 同时，热门冰雪游目的 ...

研究员 石珂："雪假"期间，新疆景区的门票预订总量环比增长16%，最热门的景点包括赛里木湖、禾木风景区、喀纳斯景区等。同时，吉林对大学生实行滑 雪免票政策。内蒙古、新疆等地也在陆续加码优惠。政策带动下，今年东北和新疆的多个城市旅游热度持续走高，冰雪游目的地更加多元。 今年冬季，除了滑雪场外，冰川、雪山类景区也成为冰雪游的热门目的地。亚拉雪山、卡若拉冰川、梅里雪山等景区的门票预订量，同比都翻倍增长。 今年民航出行热度持续，尤其是进入冬季，多地中小学生相继迎来的"雪假"也让这个冬季出游热度高涨。 近期，随着乌鲁木齐、阿勒泰、吉林等多个省市相继宣布"雪假"时间，机票预订量持续上涨。在线旅游预订平台数据显示，11月29日至12月7日"雪假"期 间，从乌鲁木齐和阿勒泰出发的机票预订量都显著增长。其中，从乌鲁木齐出发的机票预订量环比11月15日至23日增长45%，而从阿勒泰出发的机票预订量 环比增长48%，尤其飞往南方温暖城市的航线更受欢迎。 以乌鲁木齐为例，"雪假"期间，游客的热门目的地包括三亚、广州、北京等地。其中从乌鲁木齐到三亚、广州、北京、西双版纳等地的机票预订量，同比都 增长了1倍以上。 同时，热门冰雪游目的地 ...

Core Insights - The travel demand for the New Year's holiday in 2026 is expected to surge, with a 30% increase in bookings compared to the same period last year, driven by a significant rise in search interest for "New Year" and "cross-year" keywords, which increased over 280% in the past month [1] Group 1: Travel Trends - The report highlights two main travel trends: "ice and snow tourism" and "winter escape tourism," with users opting for short trips within 100-300 kilometers or extending their holidays for overseas travel [1] - Young users are increasingly focused on creating memorable experiences for New Year's Eve, with activities such as fireworks displays and concerts gaining popularity [2][3] Group 2: Popular Destinations - Theme parks are favored for New Year's celebrations, with top destinations including Beijing Universal Resort and Shanghai Disneyland, which features a special fireworks show [2] - There is a notable increase in flight bookings to popular ice and snow destinations like Harbin and Changchun, with ticket prices rising significantly as demand increases [4] Group 3: Accommodation Preferences - Users are showing a preference for hotels equipped with high-definition projection facilities for New Year's Eve celebrations, leading to a significant rise in bookings for specific room types [3] - In Sanya, hotel bookings are notably increasing, particularly for mid to high-end hotels, indicating a willingness to pay for quality accommodations with sea views and amenities [7] Group 4: International Travel - The "please 3 days off for 8 days" strategy is encouraging users to travel abroad, with a 30% increase in bookings for international travel products compared to previous years [8] - The introduction of visa-free policies for countries like Russia is expected to further stimulate outbound travel demand, with a 60% increase in flight bookings to Moscow [9]

Core Viewpoint - Ctrip has emerged as one of the most profitable internet companies in China, showcasing a remarkable financial performance in Q3, with a revenue of 18.3 billion yuan and a net profit of 19.9 billion yuan, reflecting a year-on-year growth of 16% and 194% respectively [3][4]. Financial Performance - Ctrip's Q3 revenue reached 18.3 billion yuan, marking a 16% increase year-on-year [3]. - The net profit, including partial investment income, was 19.9 billion yuan, showing a staggering 194% growth compared to the previous year [3]. - In the first three quarters of the year, the entire A-share tourism sector, including airlines and hotels, reported a combined net profit of approximately 19 billion yuan, indicating that Ctrip's profit nearly equals the total profit of China's entire tourism industry [5][6]. Profitability Comparison - Ctrip's profit margins are significantly higher than traditional luxury brands, with a gross margin of 81.68%, surpassing that of Hermes (around 70%) and approaching Kweichow Moutai (91%) [10]. - Ctrip operates as a middleman in the tourism industry, generating substantial profits without owning physical assets like hotel rooms or airplanes [9][12]. Business Model Insights - Ctrip's business model is characterized by low marginal costs, as it primarily functions as a platform that connects consumers with service providers, requiring minimal operational overhead [14][16]. - The company has effectively established itself as a toll collector in the tourism sector, benefiting from the high demand for hotel and scenic area access without the associated operational responsibilities [13][17]. Industry Dynamics - The hotel industry is heavily reliant on Ctrip for customer traffic, with accommodation bookings contributing 44% of Ctrip's revenue, amounting to 8 billion yuan in Q3 [19][20]. - Many hotels face a dilemma: disconnecting from Ctrip leads to a loss of customers, while remaining connected incurs high commission fees, often around 15%, which erodes their already thin profit margins [22][24]. - The hotel sector in China is fragmented, with a low chain rate of 40%, making it difficult for individual hotels to negotiate favorable terms with Ctrip [26]. Market Positioning - In the airline ticket booking sector, Ctrip's commission rates are low due to the strong bargaining power of state-owned airlines, which limits Ctrip's ability to extract high profits [29][31]. - Despite the challenges in the airline sector, Ctrip has diversified its revenue streams through various insurance and service packages, which contribute additional profits [33]. Economic Implications - Ctrip's financial success highlights a concerning trend of wealth concentration among intermediaries, raising questions about the sustainability of such a business model in the long term [36][38]. - The current economic landscape suggests that the focus on platform-based businesses may stifle innovation and real economic growth, as resources are increasingly directed towards profit extraction rather than value creation [41][42].

Core Viewpoint - Ctrip stands out as the only internet company in the top ten of the net profit margin rankings in the Fortune China 500 list, showcasing its exceptional profitability with an 80% gross margin and a 32% net profit margin, significantly outperforming competitors like Tencent and Pinduoduo [6][9]. Group 1: Ctrip's Market Position and Performance - Ctrip's net profit surged sixfold to 10 billion in 2022, and by Q3 of this year, it achieved a quarterly net profit of 19.9 billion [6][9]. - Ctrip holds a dominant market share of 56% in terms of GMV in 2024, indicating its strong competitive position [13]. - The company has consistently maintained a high level of profitability, with earnings nearly tripling compared to pre-pandemic levels [34]. Group 2: Competitive Landscape - Competitors like JD, Alibaba, and Douyin have aggressively entered the hotel and travel market, but their efforts have not significantly threatened Ctrip's position [9][16]. - Despite attempts by competitors to undercut Ctrip with lower commission rates and subsidies, Ctrip's established market presence and customer loyalty have allowed it to maintain its leading position [17][20]. - The hotel industry has seen a resurgence, with a significant increase in new hotel openings, yet Ctrip's revenue growth remains robust, outpacing the overall market recovery [23]. Group 3: Business Model and Strategy - Ctrip's business model focuses on "air ticket traffic, hotel monetization," which has created a complex relationship with airlines and hotels, balancing low-margin air ticket sales with higher-margin hotel bookings [20][21]. - The company has built a vast network of partnerships, with over 8,000 domestic and 20,000 global hotel partners, making it difficult for new entrants to compete [26]. - Ctrip's customer service infrastructure is extensive, with over 16,000 employees dedicated to customer support, enhancing its competitive edge in the market [26][29]. Group 4: Industry Dynamics - The hotel industry in China is characterized by a high concentration of individual operators, which complicates the relationship with OTA platforms like Ctrip [19][24]. - The rise of hotel chains has increased competition, but Ctrip's established market position allows it to leverage its scale for better pricing and service offerings [21][23]. - The ongoing evolution of the OTA model, with debates over value creation and service quality, highlights the challenges faced by platforms in maintaining their competitive advantages [25].