飞猪昨日公布2025年国庆中秋假期业绩：履约GMV较去年增长48%，服务人次较去年增长30%。 文化和旅游部数据中心公布的测算数据显示，国庆中秋假日8天，全国国内出游8.88亿人次，较2024年国庆节假日7天增加1.23亿人次；国内出游总花费 8090.06亿元，较2024年国庆节假日7天增加1081.89亿元。 在在线旅游领域，住宿服务因收入结构、利润率和竞争壁垒的"三高"特性，被视为OTA视为支柱性业务。 据飞猪数据，酒店间夜量同比去年大幅增长78%，超100个酒店品牌店铺间夜量至少增长了1倍以上。再看酒店的成交质量，平均房价（ADR)亦保持健康的 增长态势。 其中，针对88VIP的服务表现尤为亮眼。88VIP会员规模现已突破5300万。这部分用户消费极为活跃，年均消费额达普通用户的8-10倍。飞猪方面披露， 10 月1日至10月8日期间，88VIP用户为酒店带来的间夜量增长了120%， 有近20家酒店集团与飞猪深度合作，为88VIP定制专属优惠，使会员无需比较，既可放心预订。截至10月8日，这些酒店的订单量同比去年全部翻倍，最高 增长可达5倍。 分析人士认为，飞猪在"十一"旺季的黑马式爆发，表明阿里巴巴 ...

新华社北京10月8日电（记者丁雅雯、李唐宁、吴慧珺）知名景区人潮如织、边境小城别样热闹、街头小店一座难求……这个国庆假期，文 旅消费再度火爆。游客们不仅追寻名山大川间的"诗和远方"，更在烟火缭绕的早市、风味地道的餐馆与香气四溢的小店里，沉浸式体验一方水土 的人文韵味。 业内专家指出，"味蕾游"等新兴旅游形态兴起，折射出旅游方式正从传统的景观欣赏，转向深度融入当地生活的"情感共鸣"。这一转变也推 动文旅产业加速从标准化供给，向个性化、体验式服务转型。 图为游客在重庆磁器口古镇长街宴活动现场品尝美食（记者王全超 摄） 文旅消费热度攀升 多元场景共绘活力图景 "味蕾游"引领新风尚 餐饮消费活力全开 文旅市场的热度，首先体现在"行"与"住"的数据里。 美团旅行数据显示，今年国庆假期，出游高峰预计从9月27日持续至10月12日。截至9月22日，2025年国庆文旅预订同比增速达73%，高星酒 店订单人次同比增长115%。 去哪儿旅行大数据显示，国庆假期旅游热度创新高。国内游方面，热门城市酒店预订量同比增幅超过两成。 途牛旅游网数据显示，今年国庆中秋假期，用户出游人次较去年同期两位数增长，出游高峰期从9月30日一直持续到了 ...

远途旅行与深度体验成为今年国庆旅游主要趋势。 还有一批秉持"省更多的力、看更多的风景"理念的旅客，选择司导包车游。携程表示，北京包车游假期订单同比增长75%，四川阿坝等风景胜地包车订单增 长翻倍；出境包车游更是呈现深度化趋势，整体订单量同比增长超120%，其中日本市场总GMV增长180%，斯里兰卡市场GMV同比增幅超300%。取代传 统"到此一游"式观光的还有环岛骑行、非遗体验、夜游演艺、城市解谜打卡等体验式玩法，游客对于行程的期待不再停留在景点本身，而转向内容与情绪的 满足。目的地选择上，长线深度游成为明显趋势。北京、成都、上海、西安、重庆、武汉、广州、青岛、南京和杭州上榜国内热门长途游目的地Top10。 从游客结构来看，飞猪数据显示，1995年至1999年出生的95后扛起了今年国庆中秋假期出游的大旗，预订人次占比最高，达近四分之一；2005年以后出生的 05后也开始独立旅行，预订人次同比去年大增61%，占比也提升最快。 今年国庆中秋双节叠加的8天"超级黄金周"收官，携程等各大旅游平台显示，远途旅行与深度体验成为今年国庆旅游主要趋势，国内长途游订单占比较去年 提升3个百分点。飞猪数据显示，假期出行的客单价同 ...

"奔县游"和反向旅游的兴起，也提升了非一线城市高品质酒店的预订热度。同程旅行数据显示，国庆中 秋假期，国内非一线城市的高品质酒店预订热度同比增长超过90%，高于国内整体高品质酒店的预订热 度。高品质酒店预订热度最高的5个国内非一线城市为：杭州市、成都市、重庆市、西安市、长沙市。 新浪科技讯 10月8日上午消息，同程旅行数据显示，今年国庆中秋假期，国内酒店整体预订热度同比增 长超过65%，连住2天及以上的国内酒店预订热度同比增长超过52%。8天长假，叠加拼假出行策略，为 用户开展高频次的本地周边游，以及横跨多省的长线旅游提供了充裕的时间。假期中，同时预订2个及 以上城市的用户占比，同比增长超过20%。 责任编辑：郝欣煜 此外，超过30个区县目的地酒店预订热度同比增长超过100%，其中假期酒店预订热度增速最高的五个 区县目的地分别为：福州市平潭县、伊犁哈萨克自治州霍尔果斯市、赤峰市克什克腾旗、汉中市留坝 县、温州市洞头区。在中秋阖家团圆氛围的烘托下，同程旅行平台上，2居室以上的民宿预订热度同比 增长140%。 ...

人民财讯10月8日电，10月8日，同程旅行发布报告称，今年国庆中秋假期，长线跨省、跨境旅行趋势明 显，呈现走得更远、玩法更多、品质更高的特征。数据显示，假期中同时预订2个及以上城市的用户占 比，同比增长超过20%，连住2天及以上的国内酒店预订热度同比增长超过52%，国内非一线城市的高 品质酒店预订热度同比增长超过90%。此外，非一线城市用户预订国内和出境跟团游产品的花费，同比 增长超过33%。 ...

Group 1 - The "please 3 days off and rest for 12 days" trend has led to a significant increase in travel bookings, with a 26% rise in product reservations on travel platforms compared to the same period last year [1][3] - The early travel peak is characterized by increased traffic and accommodation bookings in major cities such as Beijing, Chengdu, and Chongqing, with notable growth in hotel search and reservation volumes [3][4] - The popularity of theme parks is evident, with Shanghai Haichang Ocean Park experiencing a 313% increase in ticket bookings, and hotel prices rising by 12% due to the extended holiday period [8] Group 2 - The demand for vacation rentals has surged, with a 10% increase in bookings on platforms like Tujia compared to last year, particularly among younger travelers [4][11] - Major hotel chains are reporting increased booking rates, with Huazhu Group noting a 3% rise in overall hotel reservations during the holiday compared to last year, especially in first-tier cities [11][12] - The holiday season is driving up the booking rates for high-end brands, with significant increases noted for brands like Huazhu's Huakai and Songpin, as well as economic and national brands like Haiyou and Hanting [12]

Group 1 - Typhoon "Haikashan" is approaching the coastal areas of Guangdong, expected to make landfall on September 24 [1] - Ctrip has initiated major emergency measures for hotel, flight, and travel products affected by the typhoon, including a guarantee for users to minimize cancellation losses [1] - Ctrip has launched a "Major Disaster Travel Experience Guarantee Fund" for orders affected by the typhoon, covering losses for cancellations due to direct impacts [1] Group 2 - Fliggy has activated an emergency response mechanism to implement refund and modification guarantees for affected flight, hotel, and travel orders [2] - Fliggy is monitoring real-time refund policies from 26 airlines, including major carriers, to facilitate full refunds for eligible consumers [2] - Fliggy will provide free refund and modification guarantees for hotel orders in cities affected by the typhoon, including Shenzhen and Guangzhou [2] Group 3 - Qunar has also initiated emergency guarantees for hotel orders in affected regions, including Guangdong, Hong Kong, and Hainan [3] - Qunar is closely monitoring updates from railway and transportation authorities to ensure compliance with refund and modification services [3]

Core Points - Ctrip has announced a special guarantee plan for customers affected by the postponement of the Disney Wonder cruise, which is scheduled from December 15, 2025, to March 12, 2026 [1][2] - The plan includes free rescheduling or cancellation services for flights and hotel bookings made through Ctrip within 7 days before or after the original travel date [2][3] - Ctrip will cover any additional losses incurred by customers, with refunds processed through Ctrip Wallet by the end of September [1][3] Summary by Categories Customer Impact - Customers who booked flights and hotels through Ctrip during the affected travel period will be contacted by customer service by September 30, 2025 [2][3] - The company acknowledges the inconvenience caused by the cruise delay and is actively seeking solutions to minimize customer losses [2] Service Offerings - Ctrip provides two options for affected customers: rescheduling their travel dates or canceling their bookings [2] - All refunds for hotel and flight bookings will be processed according to normal cancellation policies [3] Company Commitment - Ctrip emphasizes its commitment to customer service and aims to provide excellent support during this situation [3]

Group 1 - The National Day travel peak is expected to start on September 29, with October 1 being the highest peak for passenger flow, as many people opt for "3 days off and 12 days on" to maximize their holiday [2] - Domestic travel willingness has increased by 30% year-on-year, while outbound travel willingness has surged by over 40% due to the extended 8-day holiday [1][2] - Hotel bookings for the National Day holiday cover over 2,600 counties across China, with popular destinations including Jiuzhaigou in Sichuan, Kanas in Xinjiang, and Yangshuo in Guangxi [1] Group 2 - International hotel bookings have reached 2,852 cities, with the top 10 countries for bookings being Japan, Thailand, South Korea, Malaysia, Vietnam, Indonesia, Australia, Russia, Singapore, and Italy [2] - There is a notable increase in inbound tourism, with foreign tourists booking accommodations in nearly 100 cities in China, with Shanghai, Beijing, and Guangzhou being the top three destinations [2] - Travelers are increasingly seeking in-depth experiences rather than superficial sightseeing, favoring destinations with unique cultural and natural resources, such as Egypt, Russia, and Norway [3]

Group 1 - The tourism and hotel stocks have surged ahead of the upcoming National Day and Mid-Autumn Festival holiday, with companies like Caesar Travel and Huaten Hotel seeing significant price increases [1] - The ticket sales for trains departing on September 29 have begun, marking the peak of ticket purchasing for the holiday travel season, with many consumers opting for extended vacations by taking leave [1][2] - Popular train routes from major cities like Beijing, Shanghai, and Guangzhou are experiencing high demand, with many tickets sold out shortly after release [1][2] Group 2 - The peak travel periods are expected to be concentrated from September 29 to October 1 and October 7 to 8, with over 30% of the holiday's total passenger flow anticipated during the first period [2] - There is a notable increase in the number of users searching for train tickets compared to the previous year, with searches for flights also rising significantly as some consumers look for alternatives [2][3] - The travel market is entering a booking peak, with a significant increase in reservations for travel products such as flights, hotels, and tours, driven by the combined holiday period [3]