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良品铺子联合潜江“虾皇”打造小龙虾爆款
Sou Hu Cai Jing· 2025-05-21 12:39
Group 1 - The core theme of the 2025 Hubei Qianjiang Lobster Industry Expo is "Qianjiang Lobster Red Across the World," focusing on industrial upgrades and consumption trends [3] - The strategic partnership between Liangpinpuzi and the leading local restaurant brand "Xiahuang" aims to launch new summer products, including crispy lobster tails and a dual-flavor hot pot set [1][3] - The brand value of "Qianjiang Lobster" is reported to be 52.72 billion yuan, with a year-on-year increase of 24.8%, maintaining its position as the industry leader for seven consecutive years [3] Group 2 - In 2024, the total processing and trading volume of Qianjiang's small lobsters is expected to exceed 800,000 tons, accounting for 60% of Hubei's total output and 25% of the national total [3] - Liangpinpuzi has been awarded the title of "Ecological Strategic Cooperation Partner of Regional Public Brands" by local government leaders during the event [5] - The company plans to establish 10 core raw material bases across 50 origin areas this year, aiming to create a full industry chain value loop from "soil to food" [5]