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湖北夏季“顶流”小龙虾撬动千亿产业链
Zheng Quan Shi Bao· 2025-07-21 18:47
Core Insights - The article highlights the significant growth and transformation of the crayfish industry in Qianjiang, Hubei, driven by innovative farming techniques and strategic policies [1][2][8] Group 1: Industry Growth and Economic Impact - Hubei province is the largest in China for crayfish farming, with a production volume of 1.437 million tons in 2024, marking a 15.6% year-on-year increase, and a total economic output of 184.1 billion yuan, up 9.7% [1] - Qianjiang city accounts for 60% of Hubei's crayfish production and 25% of the national total, with an annual trading volume of 800,000 tons [1] - The "Crayfish Ten Policies" introduced in 2023 established "Qianjiang Crayfish" as Hubei's sole public brand, contributing to a comprehensive economic output exceeding 87 billion yuan over two years [1] Group 2: Technological Innovations - The "Four Seasons Crayfish" technology aims to address seasonal supply issues, allowing for year-round production and consumption [2][3] - Innovations include temperature control, optimal breeding techniques, and improved feed that enhance crayfish growth and survival rates during winter [3] - In Q1 of this year, Qianjiang's crayfish production reached 25,600 tons, a 9% increase, with an output value of 2.732 billion yuan, up 41.21% [3] Group 3: Market Dynamics and Pricing - Despite a general decline in crayfish prices across the country, Qianjiang saw price increases for smaller crayfish sizes, with average prices for 2-4 taels at 18.9 yuan per jin, up 16.7% year-on-year [4] - The introduction of "Four Seasons Crayfish" technology has extended the supply window, mitigating price volatility typically associated with peak harvest seasons [4] Group 4: Supply Chain and Distribution - The China Crayfish Trading Center in Qianjiang, known as "China's Crayfish Valley," reported a trading volume of 7.527 billion yuan in the first half of the year, supported by a robust cold chain logistics network [5][6] - The establishment of standardized trading practices has improved market efficiency, reducing transaction disputes by nearly 60% [6] Group 5: Value Chain Expansion - Qianjiang's crayfish industry has diversified into high-value products, including shrimp powder and chitosan capsules, with processing capabilities reaching 800,000 tons and an output value of 27 billion yuan [8][9] - Collaborations with companies like Liangpinpuzi have led to innovative product offerings, enhancing the market presence of Qianjiang crayfish [9][10] Group 6: Future Outlook - The local government aims to further develop the crayfish industry by focusing on year-round production, factory farming, and deep processing, with the goal of establishing a billion-yuan industry cluster [10]
良品铺子联合潜江“虾皇”打造小龙虾爆款
Sou Hu Cai Jing· 2025-05-21 12:39
Group 1 - The core theme of the 2025 Hubei Qianjiang Lobster Industry Expo is "Qianjiang Lobster Red Across the World," focusing on industrial upgrades and consumption trends [3] - The strategic partnership between Liangpinpuzi and the leading local restaurant brand "Xiahuang" aims to launch new summer products, including crispy lobster tails and a dual-flavor hot pot set [1][3] - The brand value of "Qianjiang Lobster" is reported to be 52.72 billion yuan, with a year-on-year increase of 24.8%, maintaining its position as the industry leader for seven consecutive years [3] Group 2 - In 2024, the total processing and trading volume of Qianjiang's small lobsters is expected to exceed 800,000 tons, accounting for 60% of Hubei's total output and 25% of the national total [3] - Liangpinpuzi has been awarded the title of "Ecological Strategic Cooperation Partner of Regional Public Brands" by local government leaders during the event [5] - The company plans to establish 10 core raw material bases across 50 origin areas this year, aiming to create a full industry chain value loop from "soil to food" [5]