Core Viewpoint - The event "Good Products from Shandong - Special Agricultural Products" held in Shanghai highlighted the achievements of Deyi Dairy, showcasing its high-quality products and strong market presence, which received significant recognition from government officials and consumers [3][4][7]. Group 1: Event Highlights - The event took place from April 25 to 27, organized by the Shandong Provincial Department of Agriculture and Rural Affairs, and the Shandong Provincial Government Office in Shanghai [3]. - Deyi Dairy was the only dairy company to receive the "Shandong Provincial Governor Quality Award," emphasizing its leadership in the industry [4][7]. - Government officials, including the Vice Governor of Shandong, praised Deyi Dairy's products, particularly the high-quality Chuangrun IU-100 probiotic yogurt [4][7]. Group 2: Product Features - Deyi Dairy's star products include: - Xianjing Fresh Milk, which contains 300 mg/L of native immunoglobulin, significantly higher than regular milk [10]. - Chuangrun Yogurt, developed in collaboration with an academic team, featuring a unique probiotic strain that enhances immune and gut health [10]. - Youmai Yogurt, combining whole oats and fruit pearls, appealing to younger consumers with its smooth taste [10]. Group 3: Market Strategy - Deyi Dairy employs a full industry chain strategy from "field to table," ensuring high-quality fresh milk for consumers [10][14]. - The company has integrated an online and offline retail model, providing next-day delivery services from Shandong to Shanghai, enhancing consumer accessibility [14]. - The launch of the Shanghai Promotion Center aims to expand the "Good Products from Shandong" brand nationwide, promoting nutritional upgrades for consumers [17].