5月23日-25日，由中国乳制品工业协会主办的"中国乳制品工业协会第三十一次年会暨2025年中国乳业技术博览会"在江苏省南京市隆重召开。本次会议恰逢 中国乳制品工业协会成立三十周年。来自国家主管部委领导、南京市人民政府领导、国内外乳业专家、企业家、企业代表、国际乳品组织及驻华机构代表以 及十余家媒体记者齐聚一堂，围绕"创新引领消费 促进全民营养健康"大会主题，共商乳业高质量发展大计。 出席大会开幕式的有南京市政府副市长许峰、国家市场监管总局特食司二级巡视员陈健副司长、国家卫健委食品司标准处马宁处长、国家市场监管总局食品 生产经营司监管一处三级调研员陈刚副处长、国家风险评估中心主任李宁、纪委书记徐娇、中国轻工业联合会党委常委、副会长、中国乳制品工业协会理事 长刘江毅、中国乳制品工业协会原理事长宋昆冈、副理事长兼秘书长刘超、中国农业大学任发政教授、中国人民大学世界经济研究中心主任黄卫平教授、中 国农业大学教授、国家奶牛产业技术体系首席科学家李胜利，以及得益、伊利、蒙牛等乳企及产业链相关企业负责人。中国乳制品工业协会执行理事长刘美 菊主持了大会开幕式。 本次大会不仅是行业技术革新的风向标，更成为检验企业核心竞争力的 ...

Core Viewpoint - The event "Good Products from Shandong - Special Agricultural Products" held in Shanghai highlighted the achievements of Deyi Dairy, showcasing its high-quality products and strong market presence, which received significant recognition from government officials and consumers [3][4][7]. Group 1: Event Highlights - The event took place from April 25 to 27, organized by the Shandong Provincial Department of Agriculture and Rural Affairs, and the Shandong Provincial Government Office in Shanghai [3]. - Deyi Dairy was the only dairy company to receive the "Shandong Provincial Governor Quality Award," emphasizing its leadership in the industry [4][7]. - Government officials, including the Vice Governor of Shandong, praised Deyi Dairy's products, particularly the high-quality Chuangrun IU-100 probiotic yogurt [4][7]. Group 2: Product Features - Deyi Dairy's star products include: - Xianjing Fresh Milk, which contains 300 mg/L of native immunoglobulin, significantly higher than regular milk [10]. - Chuangrun Yogurt, developed in collaboration with an academic team, featuring a unique probiotic strain that enhances immune and gut health [10]. - Youmai Yogurt, combining whole oats and fruit pearls, appealing to younger consumers with its smooth taste [10]. Group 3: Market Strategy - Deyi Dairy employs a full industry chain strategy from "field to table," ensuring high-quality fresh milk for consumers [10][14]. - The company has integrated an online and offline retail model, providing next-day delivery services from Shandong to Shanghai, enhancing consumer accessibility [14]. - The launch of the Shanghai Promotion Center aims to expand the "Good Products from Shandong" brand nationwide, promoting nutritional upgrades for consumers [17].