Core Insights - The article highlights the recognition of DQ as an "Innovation Leading Brand" in the calcium supplement market, emphasizing its 28 years of expertise and commitment to customized calcium solutions for different demographics [1][7]. Group 1: Brand Innovation and Strategy - DQ has focused on the unique calcium needs of various demographics, leading to the development of a comprehensive product matrix that includes solutions for infants, children, adults, and the elderly [2][3]. - The brand's innovation is driven by a "full population customization" approach, breaking away from traditional one-size-fits-all products to offer tailored solutions based on specific physiological characteristics and calcium absorption needs [2][4]. Group 2: Product Development and Efficacy - DQ has established a differentiated core competitiveness through innovations in formulation, dosage forms, and ingredients, transitioning the industry focus from mere calcium supplementation to scientific bone health [3][5]. - The introduction of the "Calcium+D3+K2" formula enhances calcium absorption efficiency by over 30%, addressing the common issue of low absorption in traditional calcium products [3][5]. Group 3: Social Responsibility and Market Position - DQ emphasizes its commitment to industry development and social value through academic collaborations and public welfare initiatives, such as the "China Children's Height Promotion Plan," which has benefited over 1000 schools and tens of thousands of children [6][7]. - The brand has maintained its market leadership in the imported calcium segment for nine consecutive years, supported by its strong reputation and continuous innovation efforts [6][7].