日前，中国汽车技术研究中心有限公司（以下简称"中汽中心"）"十四五"成就发布暨品牌焕新大会暨首 届媒体开放日活动在天津举行。会上，中汽中心发布了"十四五"十大发展成效，面向"十五五"提出战略 愿景和目标，做中国汽车生态全价值链领创者，以品牌焕新锚定世界一流目标。与此同时，中汽中心融 媒体中心揭牌启动。 从总结成就到展望愿景，再到品牌焕新、融媒创新，在"十五五"开局之际，中汽中心打出的这套重 磅"组合拳"，旨在进一步提升品牌核心价值、拓宽行业影响力，全面展示中汽中心高质量发展成果，并 以融媒体中心成立为重要契机，搭建行业、媒体与公众的深度沟通桥梁，让中汽中心的发展成就、品牌 力量获得更广泛的传播与认可，为"十五五"新征程奠定坚实基础。 大会现场，中汽中心党委书记、董事长安铁成在致辞中指出，作为国内外汽车行业具有广泛影响力的综 合性科技企业集团，中汽中心要进一步推动品牌价值与传播效能向更深层次、更广范围迈进。一是要深 刻认识品牌建设的战略意义，持续传递"引领行业进步，支撑强国建设"的初心使命。二是要围绕"建设 世界一流汽车全价值链技术服务机构"企业定位，系统焕新品牌体系及内容，持续提升行业公信力。三 是要与各类媒 ...

Core Insights - The China Automotive Technology and Research Center (CATARC) aims to become a leader in the full value chain of the automotive ecosystem, emphasizing brand renewal and high-quality development as it enters the "15th Five-Year Plan" [2][9][10] Group 1: Achievements during the "14th Five-Year Plan" - CATARC has made significant strides in the automotive industry, transitioning from a focus on quantity to quality, amidst global transformations towards electrification, intelligence, and connectivity [5][6] - During the "14th Five-Year Plan," CATARC led the development of over 900 standards and supported the issuance of 107 major policies, enhancing its reputation as a trusted entity in the automotive sector [6][7] - The organization has maintained leading performance metrics in R&D investment intensity, operating income profit margin, and return on net assets, solidifying its position as a central enterprise [6][7] Group 2: Brand Renewal and Strategic Vision - CATARC has officially launched a comprehensive brand renewal, introducing a new brand positioning as the "Leader in the Full Value Chain of the Chinese Automotive Ecosystem" and a core value system focused on innovation and collaboration [9][10] - The new brand slogan "Full Chain Empowerment, Value Co-Creation" reflects CATARC's commitment to embracing change and fostering collaboration within the industry [9][10] - The brand renewal is seen as a vital step in enhancing CATARC's role in the global automotive landscape and aligning with national strategic goals [10] Group 3: Establishment of the Media Center - The CATARC Media Center has been established to enhance brand image and communication effectiveness, adapting to the evolving media landscape characterized by fragmented channels and diverse content formats [12] - The Media Center aims to create a professional and dynamic platform for communication, focusing on industry empowerment, public education, and brand building [12] - This initiative is intended to amplify CATARC's brand value and support its strategic objectives, serving as a catalyst for business development and public engagement [12]