Core Viewpoint - The "Second Golden Unicorn Best Investment Advisor Selection" event highlights the rapid growth of China's wealth management industry, emphasizing the critical role of investment advisors in guiding asset allocation for the public [1] Group 1: Industry Growth and Challenges - The wealth management industry in China is entering a high-growth cycle as residents' financial literacy improves [1] - Investment advisors face challenges such as the shift from "single investment" to "comprehensive wealth planning," necessitating a broader skill set beyond just financial knowledge [2] - The era of "knowledge payment + professional capability" is identified as a core challenge for the industry's transformation, with many advisors still focused on product sales rather than comprehensive service [2] Group 2: Service Innovation and Technology - The future service philosophy for investment advisors should integrate technology to provide diversified, supportive services rather than just product offerings [2] - The "asset allocation + buy-side advisory + all-staff advisory" model is recognized as a leading service approach, emphasizing the importance of personalized and professional service [2] - The concept of "warm service" is not merely a slogan but a tangible aspect of daily operations at companies like Guangfa Securities, which aims to enhance traditional service methods [2]