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交付力研究 | 室外交付从“空间建造”转向“生活场景营造”
克而瑞地产研究· 2025-03-08 01:08
Core Viewpoint - The real estate industry is transitioning from a focus on physical space construction to a comprehensive delivery of life value systems, emphasizing the importance of community engagement and innovative design in residential projects [3][34]. Group 1: Delivery Power Competition - The shift in residential delivery focus from "space construction" to "life scene creation" requires excellence in functionality and aesthetics, along with deep integration of technology, ecology, and community operations [3]. - Leading companies are reshaping their value chains with a "full-cycle delivery system," creating unique delivery advantages through product, service, and operational capabilities [3]. Group 2: Community Public Facilities - Community public facilities are central to residential project delivery, impacting social interactions and quality of life, with a focus on creating all-age, multi-scenario community spaces [5]. - Benchmark projects are breaking traditional spatial boundaries through innovative strategies, such as linking elevated common areas with main clubhouses to enhance functionality and resource sharing [5][6]. Group 3: Children's Growth Systems - The design of children's activity areas in 2024 delivery projects has evolved to create ecological systems that promote growth, with evidence showing a 40% increase in family interaction frequency [13]. - Projects like Hangzhou Fuxiang Garden integrate natural landscapes with play elements, fostering a safe and engaging environment for children [13]. Group 4: Underground Space Aesthetics - Underground spaces are transitioning from functional appendages to emotional connection hubs, with a focus on aesthetic coherence between above-ground and below-ground areas [22]. - Projects like Shanghai Qiantan Runjing extend local design styles into underground spaces, enhancing the overall experience through material and design continuity [22][24]. Group 5: Precision Craftsmanship - The industry is entering a "micron era," where competition is driven by attention to detail and quality, with companies investing in hidden engineering and precision control to build trust [26]. - Projects like Qingdao Jindi Forest Park showcase advanced construction techniques, achieving high precision in landscape design and material selection [28][29]. Group 6: Evolution of Delivery Standards - The focus of residential delivery is shifting towards "scene value delivery," with an emphasis on emotional and systemic delivery rather than mere functional provision [34]. - The industry is evolving in three key directions: from functional to emotional delivery, from individual to systemic delivery, and from explicit to implicit delivery [34][35].