Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, indicating challenges in the market while also highlighting strategic upgrades across its business segments [1][2]. Group 1: Financial Performance - In H1 2025, the company achieved revenue of 1.469 billion yuan, a year-on-year decrease of 3.37%, and a net profit attributable to shareholders of 64 million yuan, down 8.37% [1]. - In Q2 2025, the company recorded revenue of 882 million yuan, a slight increase of 0.26% year-on-year, while net profit attributable to shareholders was 29 million yuan, reflecting a decline of 13.01% [1]. Group 2: Strategic Upgrades - The company undertook a comprehensive upgrade of its "four horses" strategy (retail, home decoration, refined decoration, and overseas), with revenues from these segments being 820 million, 292 million, 439 million, and 151 million yuan respectively, showing year-on-year growth of 20.27%, 30%, -26.94%, and -8.96% [2]. - The retail segment is advancing with a new retail strategy, establishing a four-tier store system to enhance traffic conversion and revenue growth [2]. - In the home decoration sector, the company positioned itself as a "first partner" through digital empowerment and supply chain support, achieving approximately 30% growth [2]. - The refined decoration segment is facing challenges due to a sluggish real estate market, prompting the company to seek new channels to enhance business resilience [2]. - The overseas market, particularly the U.S., is experiencing uncertainty due to tariff policies, but emerging markets are showing strong growth, which helps offset performance [2]. Group 3: Product Structure and Profitability - The company’s cabinet, wardrobe, and wooden door segments generated revenues of 785 million, 515 million, and 107 million yuan respectively, with year-on-year changes of -17.13%, +23.18%, and +16.56% [3]. - The cabinet business is under pressure from downstream demand, while the wardrobe and wooden door segments continue to show robust growth [3]. - The gross margin for H1 2025 was 27.84%, an increase of 1.13 percentage points year-on-year, while the net profit margin was 4.33%, a decrease of 0.24 percentage points [3]. - In Q2 2025, the gross margin was 26.42%, up 0.71 percentage points year-on-year, and the net profit margin was 3.26%, down 0.5 percentage points [3].