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公牛集团(603195):收入稳中有进 多元生态布局持续扩容
Xin Lang Cai Jing· 2025-04-29 02:40
Core Viewpoint - The company reported a steady growth in revenue and net profit for 2024, with significant advancements in high-end product offerings and international market expansion [1][2][3] Financial Performance - In 2024, the company achieved a revenue of 16.83 billion yuan, a year-on-year increase of 7.2%, and a net profit of 4.27 billion yuan, up 10.4% year-on-year [1] - For Q4 2024, revenue was 4.23 billion yuan, a 3.4% increase year-on-year, while net profit was 1.01 billion yuan, down 4.6% year-on-year [1] - In Q1 2025, revenue reached 3.92 billion yuan, a 3.1% increase year-on-year, and net profit was 970 million yuan, up 4.9% year-on-year [1] Business Segments - The company deepened its high-end product layout across three main business segments: electrical connection products (7.68 billion yuan, +4.0%), smart electrical lighting products (8.33 billion yuan, +5.4%), and new energy products (780 million yuan, +104.8%) [1] - The new energy business saw a significant increase, with its revenue share rising by 2.2 percentage points to 4.6% in 2024, driven by self-developed charging solutions and expansion into large operator clients [1] International Expansion - The company has established a presence in over 20 countries, including Southeast Asia, the Americas, and the Middle East, with a focus on promoting mature products like switches and lighting [2] - In 2024, domestic revenue was 16.55 billion yuan (+6.8%), while international revenue was 240 million yuan (+36.8%) [2] - The company is enhancing its overseas expansion in converter, electrical connections, power tools, and smart lighting categories, with breakthroughs in the European home energy storage market [2] Channel Strategy - The company is implementing a comprehensive channel strategy to drive high-quality growth, focusing on hardware channels and digital marketing to enhance sales conversion [2] - The digital channel is expanding into convenience stores and leveraging online platforms to strengthen market competitiveness and user engagement [2] Profitability - The company maintained a gross margin of 43.3% in 2024, with a net profit margin of 25.4%, reflecting a year-on-year increase of 0.8 percentage points [3] - In Q4 2024, the net profit margin was 21.3%, down 5.1 percentage points due to rising costs, while Q1 2025 saw a slight recovery to 21.8% [3] Investment Outlook - The company is expected to continue its channel development and product innovation, with projected EPS for 2024-2026 at 3.58, 3.88, and 4.19 yuan respectively [3] - The closing price on April 25 was 72.02 yuan, corresponding to PE ratios of 20, 19, and 17 for the respective years [3]