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招商蛇口北京全域服务战略升维 从“造好房子”走向“造好生活”
Zheng Quan Ri Bao Wang· 2025-10-15 10:48
Core Insights - The company, China Merchants Shekou Industrial Zone Holdings Co., Ltd. (招商蛇口), has officially launched its "All-Domain Service" strategy, transitioning from "building good houses" to "creating good lives" [1] - This strategic upgrade is supported by over 150 years of historical accumulation and aims to integrate various resources such as finance, culture, tourism, and health to enhance high-end living experiences [1] - The new "1314 Service System" focuses on "lifetime protection, all-domain experience, and family care," emphasizing service as a core value throughout the entire lifecycle of the product [2] Group 1 - The "All-Domain Service" strategy represents a significant elevation in the company's service focus, leveraging its global resource network for comprehensive support [1] - The integration of internal resources from subsidiaries like China Merchants Bank and external partnerships with top-tier collaborators aims to create a unique competitive barrier [1] - The service enhancement is not limited to property management but extends to an entire living ecosystem, reflecting a holistic approach to customer care [1] Group 2 - The "1314 Service System" includes four major transformations: proactive service, resource integration, transparent standards, and long-term renewal, with 200 optimization measures implemented [2] - The system aims to replicate its successful service model across various projects in Beijing, ensuring high-quality service becomes a standard feature of every property [2] - The focus on deep care for individuals through innovative club rights and resource integration signifies a shift towards a more customer-centric approach in the industry [2]